Introduction

The Drinks MarketWatch contains the latest news, analysis and opinion, covering all the month's major issues including mergers and acquisitions, marketing and regulatory issues. It covers the period from November 15 - December 14 2009.

Scope

*Geographic coverage: global

*Category coverage: drinks

Highlights

 Drinks MarketWatch provides monthly insight into the key events in the drinks industry

Reasons to Purchase

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*Learn more about the news, analysis and opinions of your industry

 VIEW 1
CATALYST 1
SUMMARY 1
INDUSTRY UPDATE 2
News in Brief 2
NEW PRODUCTS REVIEW 4
Hoping alcohol-free whisky can raise consumers' spirits 4
Beer: top flavors in new products 7
New drinks launches by category, August to October 2009: tea and coffee lose impetus 8
Product claims: new drinks launches, August to October 2009 9
INDUSTRY COMMENT 10
Coca-Cola: a second shot at energy drinks 10
UK: lower drink-driving limits are being considered 11
UK: sales of ale increase 12
NEWS 13
Headlines 13
Wincanton and Malcolm's Logistics to transport Britvic's products to Scotland 13
Suntory acquires Orangina Schweppes 13
Green Mountain Coffee Roasters acquires Timothy's 13
Asia Pacific Breweries appoints new general manager for SAPB 13
Coca Cola Hellenic Bottling withdraws Dr Pepper in Nothern Ireland 13
Beverage Plus, FCBBI enter into distribution agreement with Global Conquerors 13
APB annual net profit up 39% 14
Innovative Beverage Products launches Immunity HealthShot 14
J Vineyards & Winery hires head of trade and consumer public relations efforts 14
SkyPeople Fruit Juice Q3 net income up 76% 14
Prime Star Group expands sales and distribution network into Caribbean market 14
Skinny Nutritional signs distribution agreement in Arizona 14
Tassimo and Starbucks launch new beverages 14
Anheuser-Busch InBev Q3 profit rises 15
SABMiller appoints senior vice president of industry affairs 15
Majestic Wine H1 profit up 15
Castle Brands Q2 loss narrows 15
Bittersweet Cafe introduces own micro-batched coffee 15
Beverage Plus signs distribution agreement with Sanson Company 15
Bond Laboratories signs distribution agreement with FDC 15
Nestle Waters places follow-on purchase orders to implement ID Systems's VMS 16
Innovative Beverage Group enters into agreement with Classic City Beverage 16
Wine.com announces launch of Club Claret 16
Nestle Professional to acquire Vitality Foodservice 16
Serenata Wines to sell wines of Evening Land Vineyards in UK 16
SABMiller H1 pre tax income down 26% 16
Heineken names new group commerce director 16
Celsius beverage to be available at Harris Teeter stores 17
MGPI enters into joint venture agreement with Seacor Energy's affiliate 17
Nichols appoints new group finance director 17
GlaxoSmithKline Consumer Healthcare pilots Horlicks Asha in Andhra Pradesh 17
Peet's Coffee & Tea increases Diedrich Coffee acquisition proposal 17
GMCR confirms $30 per share cash proposal to acquire Diedrich Coffee 17
Molson Coors appoints president for Molson Coors International 18
Greencore to dispose bottled water business to Highland Spring 18
Black Art receives shelf placement authorization from Kroger 18
Skinny Nutritional, Canada Dry Delaware Valley sign distribution agreement 18
Remy Cointreau H1 profit increases 18
Skinny Nutritional reports Q3 net loss 18
Molson Canada introduces two new beers 18
Apple Rush to start trial marketing at two Chicago freshii locations 19
CKE Restaurants to offer vitaminwater at all Carl's Jr locations 19
Sunny Delight Beverages selects Datalliance's VMI service 19
SkyPeople Fruit Juice acquires Yingkou Trusty Fruits 19
Swiss Water Decaffeinated Coffee Income Fund appoints new director 19
Danone Waters of America names president and general manager 19
Wimm-Bill-Dann Foods Q3 net income rises 43% 19
Booost Trading launches new organic fruit juice brand 20
Britvic annual net profit up 47% 20
Beverage Plus and FCBBI signs new distribution agreement 20
Russell Breweries Q1 net loss down 64% 20
Woolworths recalls Woolworths Fresh Milk Lite 20
Carlsberg to discontinue production of four beer brands in Germany 20
SABMiller, Heineken, Kirin Holdings vie to acquire Femsa's beer operations 21
Coca-Cola Israel expands recall to Diet Sprite, Kinley and cans 21
Play Beverages enters into three new distribution agreements in California 21
Barr reports 21% increase in Q3 revenue 21
Tazo Tea introduces new line of teas 21
Celsius beverage now available at A&P and Pathmark Stores 21
Southern Wine & Spirits announces new appointment 21
Starbucks announces new appointment 22
Constellation announces new executive promotion 22
China Marine Food Group to acquire Xianghe Food Science and Technology 22
Anheuser-Busch InBev completes sale of Central European operations to CVC 22
Diageo and Wirtz Beverage renew distribution agreement 22
Carlsberg to increase beer production in Northampton, UK 22
Robeks to distribute Apple Rush products in western US 23
Healthy Coffee starts pre-launch in Australia, New Zealand and Samoa 23
Unilever recalls Slim-Fast ready-to-drink products 23
Fruitology announces three new energy shots with KonaRed Coffee Fruit 23
Molson Coors announces management changes 23
Meadowcroft Family of Wines is now available in US and Canada 23
Prime Star Group names new COO 24
Pepsi Bottling Ventures acquires South Carolina bottler 24
Heineken signs shareholders agreement with Vijay Mallya and UBL 24
Play Beverages enters into agreements with three new distributors 24
Cosentino Signature Wines annual turnover decreases 24
Black Art Importers signs marketing agreement with Maximum Marketing 24
Prime Star Group announces three new tea flavors 24
Fresh Harvest Products unveils new energy shot 25
Celsius to be available at BI-LO supermarkets 25
Southern Wine & Spirits receives wholesaler's permit to operate in Indiana 25
Diageo names new president, chief marketing and innovation officer 25
PepsiCo opens new research lab 25
Blue Gem Enterprise acquires Title Beverage Distribution 25
Big Rock Brewery appoints president of Big Rock Brewery Operations 25
Dr Pepper Snapple Group agrees to license certain brands to PepsiCo 26
Green Mountain Coffee Roasters names new director 26
BeBevCo announces new partnership with Don Jor Imports 26
Reed's receives contract from South African distributor 26
Golden Dragon expands distribution channels by 150 locations 26
Pernod Ricard USA announces management changes 26
Lifeway Foods announces expanded distribution to include 7-Eleven 26
Coca-Cola announces management changes 27
Golden Dragon Holdings partners with Beijing Xingzhen Shi Pin Jing Xiao Bu 27
Fresh Harvest Products expands to 69 new stores in Midwest region 27
Brick Brewing reports net income in Q3 27
National Beverage Q2 net income up 27
COMPANY SPOTLIGHT: CARLSBERG 28
Carlsberg: it's all about Eve in Russia 28
Business Background 28
SWOT Analysis 30
Strengths 30
Weaknesses 31
Opportunities 32
Threats 33
APPENDIX 35
Further Reading 35
Index 37
ABOUT MARKETWATCHES 38
Editors 38
Ask the analyst 38
 consulting 38
Disclaimer 38
List of Tables
Table 1: Top claims in new global drinks launches, August to October 2009, compared to the same period of the year before 9
Table 2: Key Facts 29
Table 3: SWOT Analysis 30
List of Figures
Figure 1: Arkay Non Alcohol Whisky 5
Figure 2: Fair Fairtrade Premium Vodka 5
Figure 3: Absolut - Vodka No Labels Naked Bottle 5
Figure 4: Glue.Gy Energy Gluehwein 6
Figure 5: Bravo Friscus - Aepplejuice med Tranbaer, Apelsinjuice med Acerola 6
Figure 6: Pepsi Azuki 6
Figure 7: Beer: top flavors in new products 7
Figure 8: Leading global drinks launches by category, August to October 2008 and 2009 8