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Market Analysis and Benefit Realization Management (BRM) Solutions

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Published Date :  July 2011
Pages : 40
 Add to Cart - Market Analysis and Benefit Realization Management (BRM) Solutions 
 

Overview:

 

Information Technology (IT) is a significant component of capital spending for most companies, representing typically 50 % to 75 % of total expenditures.  Benefit Realization Management (BRM) is an approach used to identify, prioritize and optimize business benefits arising from IT projects, which cannot be done effectively through traditional financial techniques. It is also known as value management and is an excellent process for determining optimal investments in infrastructure, general IT, and support services.  

 

This research is very valuable on its own and is also an excellent complement to other technology/market research as an aid in the technology investment decision process.

 

Audience:

 

  • Anyone involved in IT, infrastructure, network equipment, software, application (etc.) investment decisions, business case development, etc.

 

Table of Contents :

Chapter 1:

 

Introduction 4

IT (Information Technology) Investment Management: A Global Perspective  5

IT Investment Trend: A Global Perspective  5

IT Investment: A Regional Distribution  6

Technology Trends that will lead IT Investment over the Next Five Years: 7

IT Project Paradox: A Common Failure    8

Traditional IT Project Evaluation and Value Realization Limitation  8

Pros and Cons of commonly used Financial Techniques  9

IT Project Value Realization from Business Perspective and rationality of BRM (Benefit Realization Management) 10

 

Chapter 2:

 

Benefit Realization Management (BRM) 11

What is BRM?   11

Why BRM?   11

BRM for Whom? 12

Fundamental process of BRM Approach 13

Frameworks for BRM   14

BRM Models 15

Cranfield BRM process model 16

Active Benefit Realization (ABR) Model  17

Project Appraisal Method (PAM) BRM Model 18

The DMR model for BRM   18

 

Chapter 3:

 

BRM Practice in Different Arena 20

ERP Implementation and BRM 20

Telecom Project Value Optimization   21

Institutional Innovation (Education Sector)   22

Public Sector 23

Developed Economy 25

Emerging Economy 25

 

Chapter 4:

 

BRM Case Study   26

Vodaphone Customer Intelligence Case 26

Vodaphone PRINCE2 Case     28

SIGMA BRM Case   29

Fujitsu Case 30

 

Chapter 5:

 

BRM Application Related Issue  31

Issues Related with the Adoption of BRM     31

IT Manager's Approach towards BRM 31

Business Manager's Approach towards BRM    32

Major Challenge: Aligning BRM with Corporate Strategy   32

Emerging Issue of EPMO (Enterprise Project Management office) and BRM     32

 

Chapter 6:

 

Conclusions & Recommendations  34

Conclusion & Recommendation for Organization   34

Recommendation for KDM (Key Decision Maker)    34

Align IT with Corporate Strategy   34

Link Current Practice with BRM    36

Integrate BRM with Strategy Map 37

Adopt a BRM Model 37

Create EPMO (Enterprise Project Management Office) 38

Recommendation for Business Manager 39

Recommendation for IT Manager 40

Recommendation for EPMO and Project Manager (PM)     40

 

List of Figures

 

Figure 1: Estimated Actual and Projected Global Spending on IT from 2003 to 2013, Source: World Information Services Technology Association (WITSA) Digital Plant, 2010 (October 2010) (Forecast in US$)   6

Figure 2: Project management cycle shift: conventional vs. BRM approach 12

Figure 3: Cranfield process model of benefit management (Source: Ward and Peppard, 2002) 16

Figure 4: Active benefit realization approach (Source: Remenyi & Sherwood-Smith, 2002)   17

Figure 5: DMR's benefit realization     18

Figure 6: The core element of the DMR result chain (source: Thorp, 1999, 2001)  19

Figure 7: JISC institutional innovation program framework 23

Figure 8: Public sector project management cycle   24

Figure 9: The new IT alignment: IS capability and organizational performance (Source: Pappard & Ward, 2004)  35

Figure 10: The Application Services Portfolio and IT Infrastructure (Source: Pappard, 2003) 35

Figure 11: Tasks need to accomplish in order to gain benefit from IT project 36

Figure 12: Issues of BRM   36

Figure 13: A Strategy Map (source: Robert S. Kaplan and David P. Norton) 37

Figure 14: BRM strategy and positioning in organizational framework    38

Figure 15: Suggested EPMO structure    39

 

List of Tables

 

Table 1: Territory wise % contribution to IT production and projected growth over 2014  6

Table 2: Benefit frameworks (Sources: Shang and Seddon, 2002)   15

 

Published By : Mind Commerce

 


Category Related Report: Automotive, Automobile, Aerospace & Aviation, Banking, Consumer Goods, Construction, Chemicals, Defense, Diabetes, Disease, Drinks, Energy, Electronics, Financial , Food & Drinks, Glass, Healthcare, Insurance, Information technology, Investment, Industrial Gases, Industry Profile, Medical, Media, Marketing, Miscellaneous, Metals & Mining, Nuclear Energy, Oil & Gas, Power, Real Estate, Software, Solar, Transportation

  

 


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