Introduction

Make-Up in Venezuela industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Venezuela make-up market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The make-up market consists of eye make-up, face make-up, lip make-up and nail make-up. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.

*The Venezuelan make-up market generated total revenues of $240.8 million in 2010, representing a compound annual growth rate (CAGR) of 15.8% for the period spanning 2006-2010.

*Lip make-up sales proved the most lucrative for the Venezuelan make-up market in 2010, generating total revenues of $114.1 million, equivalent to 47.4% of the markets overall value.

*The performance of the market is forecast to decelerate, with an anticipated CAGR of 9.3% for the five-year period 2010-2015, which is expected to lead the market to a value of $375.1 million by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the make-up market in Venezuela

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the make-up market in Venezuela

Leading company profiles reveal details of key make-up market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Venezuela make-up market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Venezuela economy

Key Questions Answered

What was the size of the Venezuela make-up market by value in 2010?

What will be the size of the Venezuela make-up market in 2015?

What factors are affecting the strength of competition in the Venezuela make-up market?

How has the market performed over the last five years?

Who are the top competitiors in Venezuelas make-up market?

EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Belcorp 22
Avon Products, Inc. 23
Revlon, Inc. 27
MARKET DISTRIBUTION 31
MARKET FORECASTS 32
Market value forecast 32
Market volume forecast 33
MACROECONOMIC INDICATORS 34
APPENDIX 36
Methodology 36
Industry associations 37
Related Datamonitor research 37
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40

LIST OF TABLES
Table 1: Venezuela make-up market value: $ million, 2006–10 10
Table 2: Venezuela make–up market volume: million units, 2006–10 11
Table 3: Venezuela make-up market segmentation I:% share, by value, 2010 12
Table 4: Venezuela make-up market segmentation II: % share, by value, 2010 13
Table 5: Venezuela make-up market share: % share, by value, 2010 14
Table 6: Belcorp: key facts 22
Table 7: Avon Products, Inc.: key facts 23
Table 8: Avon Products, Inc.: key financials ($) 24
Table 9: Avon Products, Inc.: key financial ratios 25
Table 10: Revlon, Inc.: key facts 27
Table 11: Revlon, Inc.: key financials ($) 29
Table 12: Revlon, Inc.: key financial ratios 29
Table 13: Venezuela make-up market distribution: % share, by value, 2010 31
Table 14: Venezuela make-up market value forecast: $ million, 2010–15 32
Table 15: Venezuela make–up market volume forecast: million units, 2010–15 33
Table 16: Venezuela size of population (million), 2006–10 34
Table 17: Venezuela gdp (constant 2000 prices, $ billion), 2006–10 34
Table 18: Venezuela gdp (current prices, $ billion), 2006–10 34
Table 19: Venezuela inflation, 2006–10 35
Table 20: Venezuela consumer price index (absolute), 2006–10 35
Table 21: Venezuela exchange rate, 2006–10 35

LIST OF FIGURES
Figure 1: Venezuela make-up market value: $ million, 2006–10 10
Figure 2: Venezuela make–up market volume: million units, 2006–10 11
Figure 3: Venezuela make-up market segmentation I:% share, by value, 2010 12
Figure 4: Venezuela make-up market segmentation II: % share, by value, 2010 13
Figure 5: Venezuela make-up market share: % share, by value, 2010 14
Figure 6: Forces driving competition in the make-up market in Venezuela, 2010 15
Figure 7: Drivers of buyer power in the make-up market in Venezuela, 2010 17
Figure 8: Drivers of supplier power in the make-up market in Venezuela, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the make-up market in Venezuela, 2010 19
Figure 10: Factors influencing the threat of substitutes in the make-up market in Venezuela, 2010 20
Figure 11: Drivers of degree of rivalry in the make-up market in Venezuela, 2010 21
Figure 12: Avon Products, Inc.: revenues & profitability 25
Figure 13: Avon Products, Inc.: assets & liabilities 26
Figure 14: Revlon, Inc.: revenues & profitability 30
Figure 15: Revlon, Inc.: assets & liabilities 30
Figure 16: Venezuela make-up market distribution: % share, by value, 2010 31
Figure 17: Venezuela make-up market value forecast: $ million, 2010–15 32
Figure 18: Venezuela make–up market volume forecast: million units, 2010–15 33