Introduction

Make-Up in Mexico industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Mexico make-up market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The make-up market consists of eye make-up, face make-up, lip make-up and nail make-up. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.

*The Mexican make-up market generated total revenues of $855.4 million in 2010, representing a compound annual growth rate (CAGR) of 4.9% for the period spanning 2006-2010.

*Lip make-up sales proved the most lucrative for the Mexican make-up market in 2010, generating total revenues of $327.9 million, equivalent to 38.3% of the markets overall value.

*The performance of the market is forecast to decelerate, with an anticipated CAGR of 4.1% for the five-year period 2010-2015, which is expected to lead the market to a value of $1 billion by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the make-up market in Mexico

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the make-up market in Mexico

Leading company profiles reveal details of key make-up market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Mexico make-up market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Mexico economy

Key Questions Answered

What was the size of the Mexico make-up market by value in 2010?

What will be the size of the Mexico make-up market in 2015?

What factors are affecting the strength of competition in the Mexico make-up market?

How has the market performed over the last five years?

Who are the top competitiors in Mexicos make-up market?

EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
JAFRA Cosmetics International, Inc. 22
Avon Products, Inc. 24
Mary Kay Inc. 28
MARKET DISTRIBUTION 29
MARKET FORECASTS 30
Market value forecast 30
Market volume forecast 31
MACROECONOMIC INDICATORS 32
APPENDIX 34
Methodology 34
Industry associations 35
Related Datamonitor research 35
Disclaimer 37
ABOUT DATAMONITOR 38
Premium Reports 38
Summary Reports 38
Datamonitor consulting 38

LIST OF TABLES
Table 1: Mexico make-up market value: $ million, 2006–10 10
Table 2: Mexico make–up market volume: million units, 2006–10 11
Table 3: Mexico make-up market segmentation I:% share, by value, 2010 12
Table 4: Mexico make-up market segmentation II: % share, by value, 2010 13
Table 5: Mexico make-up market share: % share, by value, 2010 14
Table 6: JAFRA Cosmetics International, Inc.: key facts 22
Table 7: Avon Products, Inc.: key facts 24
Table 8: Avon Products, Inc.: key financials ($) 25
Table 9: Avon Products, Inc.: key financial ratios 26
Table 10: Mary Kay Inc.: key facts 28
Table 11: Mexico make-up market distribution: % share, by value, 2010 29
Table 12: Mexico make-up market value forecast: $ million, 2010–15 30
Table 13: Mexico make–up market volume forecast: million units, 2010–15 31
Table 14: Mexico size of population (million), 2006–10 32
Table 15: Mexico gdp (constant 2000 prices, $ billion), 2006–10 32
Table 16: Mexico gdp (current prices, $ billion), 2006–10 32
Table 17: Mexico inflation, 2006–10 33
Table 18: Mexico consumer price index (absolute), 2006–10 33
Table 19: Mexico exchange rate, 2006–10 33

LIST OF FIGURES
Figure 1: Mexico make-up market value: $ million, 2006–10 10
Figure 2: Mexico make–up market volume: million units, 2006–10 11
Figure 3: Mexico make-up market segmentation I:% share, by value, 2010 12
Figure 4: Mexico make-up market segmentation II: % share, by value, 2010 13
Figure 5: Mexico make-up market share: % share, by value, 2010 14
Figure 6: Forces driving competition in the make-up market in Mexico, 2010 15
Figure 7: Drivers of buyer power in the make-up market in Mexico, 2010 17
Figure 8: Drivers of supplier power in the make-up market in Mexico, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the make-up market in Mexico, 2010 19
Figure 10: Factors influencing the threat of substitutes in the make-up market in Mexico, 2010 20
Figure 11: Drivers of degree of rivalry in the make-up market in Mexico, 2010 21
Figure 12: Avon Products, Inc.: revenues & profitability 26
Figure 13: Avon Products, Inc.: assets & liabilities 27
Figure 14: Mexico make-up market distribution: % share, by value, 2010 29
Figure 15: Mexico make-up market value forecast: $ million, 2010–15 30
Figure 16: Mexico make–up market volume forecast: million units, 2010–15 31