Introduction

Make-Up in Japan industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Japan make-up market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The make-up market consists of eye make-up, face make-up, lip make-up and nail make-up. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.

*The Japanese make-up market generated total revenues of $4.7 billion in 2010, representing a compound annual growth rate (CAGR) of 1.8% for the period spanning 2006-2010.

*Face make-up sales proved the most lucrative for the Japanese make-up market in 2010, generating total revenues of $2.7 billion, equivalent to 57.3% of the markets overall value.

*The performance of the market is forecast to decelerate, with an anticipated CAGR of 1.3% for the five-year period 2010-2015, which is expected to lead the market to a value of $5 billion by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the make-up market in Japan

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the make-up market in Japan

Leading company profiles reveal details of key make-up market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Japan make-up market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Japan economy

Key Questions Answered

What was the size of the Japan make-up market by value in 2010?

What will be the size of the Japan make-up market in 2015?

What factors are affecting the strength of competition in the Japan make-up market?

How has the market performed over the last five years?

Who are the top competitiors in Japans make-up market?

EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Shiseido Company, Limited 22
Kao Corporation 26
The Procter & Gamble Company 30
MARKET DISTRIBUTION 35
MARKET FORECASTS 36
Market value forecast 36
Market volume forecast 37
MACROECONOMIC INDICATORS 38
APPENDIX 40
Methodology 40
Industry associations 41
Related Datamonitor research 41
Disclaimer 43
ABOUT DATAMONITOR 44
Premium Reports 44
Summary Reports 44
Datamonitor consulting 44

LIST OF TABLES
Table 1: Japan make-up market value: $ million, 2006–10 10
Table 2: Japan make–up market volume: million units, 2006–10 11
Table 3: Japan make-up market segmentation I:% share, by value, 2010 12
Table 4: Japan make-up market segmentation II: % share, by value, 2010 13
Table 5: Japan make-up market share: % share, by value, 2010 14
Table 6: Shiseido Company, Limited: key facts 22
Table 7: Shiseido Company, Limited: key financials ($) 24
Table 8: Shiseido Company, Limited: key financials (¥) 24
Table 9: Shiseido Company, Limited: key financial ratios 24
Table 10: Kao Corporation: key facts 26
Table 11: Kao Corporation: key financials ($) 28
Table 12: Kao Corporation: key financials (¥) 28
Table 13: Kao Corporation: key financial ratios 28
Table 14: The Procter & Gamble Company: key facts 30
Table 15: The Procter & Gamble Company: key financials ($) 32
Table 16: The Procter & Gamble Company: key financial ratios 33
Table 17: Japan make-up market distribution: % share, by value, 2010 35
Table 18: Japan make-up market value forecast: $ million, 2010–15 36
Table 19: Japan make–up market volume forecast: million units, 2010–15 37
Table 20: Japan size of population (million), 2006–10 38
Table 21: Japan gdp (constant 2000 prices, $ billion), 2006–10 38
Table 22: Japan gdp (current prices, $ billion), 2006–10 38
Table 23: Japan inflation, 2006–10 39
Table 24: Japan consumer price index (absolute), 2006–10 39
Table 25: Japan exchange rate, 2006–10 39

LIST OF FIGURES
Figure 1: Japan make-up market value: $ million, 2006–10 10
Figure 2: Japan make–up market volume: million units, 2006–10 11
Figure 3: Japan make-up market segmentation I:% share, by value, 2010 12
Figure 4: Japan make-up market segmentation II: % share, by value, 2010 13
Figure 5: Japan make-up market share: % share, by value, 2010 14
Figure 6: Forces driving competition in the make-up market in Japan, 2010 15
Figure 7: Drivers of buyer power in the make-up market in Japan, 2010 17
Figure 8: Drivers of supplier power in the make-up market in Japan, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the make-up market in Japan, 2010 19
Figure 10: Factors influencing the threat of substitutes in the make-up market in Japan, 2010 20
Figure 11: Drivers of degree of rivalry in the make-up market in Japan, 2010 21
Figure 12: Shiseido Company, Limited: revenues & profitability 25
Figure 13: Shiseido Company, Limited: assets & liabilities 25
Figure 14: Kao Corporation: revenues & profitability 29
Figure 15: Kao Corporation: assets & liabilities 29
Figure 16: The Procter & Gamble Company: revenues & profitability 33
Figure 17: The Procter & Gamble Company: assets & liabilities 34
Figure 18: Japan make-up market distribution: % share, by value, 2010 35
Figure 19: Japan make-up market value forecast: $ million, 2010–15 36
Figure 20: Japan make–up market volume forecast: million units, 2010–15 37