Chapter 1 Executive Summary 2
Summary market level: make-up 2
Summary category level: eye make-up 3
Summary category level: face make-up 4
Summary category level: nail make-up 5
Summary category level: lip make-up 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 22
Value analysis (Euro), 2003−08 22
Value analysis (Euro), 2008−13 23
Value analysis (US dollars), 2003−08 25
Value analysis (US dollars), 2008−13 25
Volume analysis, 2003−08 27
Volume analysis, 2008−13 28
Company and brand share analysis 30
Distribution analysis 35
Expenditure and consumption per capita 37
Chapter 4 Leading Company Profiles 40
L'Oreal S.A. 40
LVMH Moet Hennessy Louis Vuitton SA 43
Chapter 5 Category Analysis: Eye Make-Up 45
Value analysis (Euro), 2003−08 45
Value analysis (Euro), 2008−13 46
Value analysis (US dollars), 2003−08 48
Value analysis (US dollars), 2008−13 49
Volume analysis, 2003−08 50
Volume analysis, 2008−13 51
Company and brand share analysis 53
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 6 Category Analysis: Face Make-Up 62
Value analysis (Euro), 2003−08 62
Value analysis (Euro), 2008−13 63
Value analysis (US dollars), 2003−08 65
Value analysis (US dollars), 2008−13 66
Volume analysis, 2003−08 67
Volume analysis, 2008−13 68
Company and brand share analysis 70
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 7 Category Analysis: Nail Make-Up 80
Value analysis (Euro), 2003−08 80
Value analysis (Euro), 2008−13 81
Value analysis (US dollars), 2003−08 82
Value analysis (US dollars), 2008−13 82
Volume analysis, 2003−08 83
Volume analysis, 2008−13 84
Company and brand share analysis 85
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 8 Category Analysis: Lip Make-Up 94
Value analysis (Euro), 2003−08 94
Value analysis (Euro), 2008−13 95
Value analysis (US dollars), 2003−08 97
Value analysis (US dollars), 2008−13 98
Volume analysis, 2003−08 99
Volume analysis, 2008−13 100
Company and brand share analysis 102
Distribution analysis 107
Expenditure and consumption per capita 109
Chapter 9 Country Comparison 112
Value 112
Volume 116
Market share 120
Chapter 10 PESTLE Analysis 121
Summary 121
Political analysis 122
Economic analysis 126
Social analysis 130
Technological analysis 134
Legal analysis 137
Environmental analysis 141
Chapter 11 New Product Development 144
Product launches over time 144
Recent product launches 146
Chapter 12 Macroeconomic Profile 147
Macroeconomic indicators 147
Chapter 13 Research Methodology 152
Methodology overview 152
Secondary research 153
Market modeling 154
Creating an initial data model 154
Revising the initial data model 154
Creating a final estimate 155
Creating demographic value splits 155
Primary research 155
Data finalization 156
Ongoing research 156
Chapter 14 APPENDIX 157
Future readings 157
How to contact experts in your industry 157
Disclaimer 157

LIST OF FIGURES
Figure 1: Make-up, Germany, value by category (€m), 2003−13 24
Figure 2: Make-up, Germany, category growth comparison, by value, 2003−13 26
Figure 3: Make-up, Germany, volume by category (units, million), 2003−13 29
Figure 4: Make-up, Germany, category growth comparison, by volume, 2003−13 29
Figure 5: Make-up, Germany, company share by value (%), 2007−08 32
Figure 6: Make-up, Germany, distribution channels by value (%), 2007−08 36
Figure 7: Eye make-up, Germany, value by segment (€m), 2003−13 47
Figure 8: Eye make-up, Germany, category growth comparison, by value, 2003−13 49
Figure 9: Eye make-up, Germany, volume by segment (units, million), 2003−13 52
Figure 10: Eye make-up, Germany, category growth comparison, by volume, 2003−13 52
Figure 11: Eye make-up, Germany, company share by value (%), 2007−08 55
Figure 12: Eye make-up, Germany, distribution channels by value (%), 2007−08 58
Figure 13: Face make-up, Germany, value by segment (€m), 2003−13 64
Figure 14: Face make-up, Germany, category growth comparison, by value, 2003−13 66
Figure 15: Face make-up, Germany, volume by segment (units, million), 2003−13 69
Figure 16: Face make-up, Germany, category growth comparison, by volume, 2003−13 69
Figure 17: Face make-up, Germany, company share by value (%), 2007−08 72
Figure 18: Face make-up, Germany, distribution channels by value (%), 2007−08 76
Figure 19: Nail make-up, Germany, value (€m), 2003−13 81
Figure 20: Nail make-up, Germany, volume (units, million), 2003−13 84
Figure 21: Nail make-up, Germany, company share by value (%), 2007−08 87
Figure 22: Nail make-up, Germany, distribution channels by value (%), 2007−08 90
Figure 23: Lip make-up, Germany, value by segment (€m), 2003−13 96
Figure 24: Lip make-up, Germany, category growth comparison, by value, 2003−13 98
Figure 25: Lip make-up, Germany, volume by segment (units, million), 2003−13 101
Figure 26: Lip make-up, Germany, category growth comparison, by volume, 2003−13 101
Figure 27: Lip make-up, Germany, company share by value (%), 2007−08 104
Figure 28: Lip make-up, Germany, distribution channels by value (%), 2007−08 108
Figure 29: Global make-up market split (value terms, 2008), top five countries 113
Figure 30: Global make-up market value, 2003–08, top five countries 115
Figure 31: Global make-up market split (volume terms, 2008), top five countries 117
Figure 32: Global make-up market volume, 2003–08, top five countries 119
Figure 33: Annual data review process 153

LIST OF TABLES
Table 1: Make-up category definitions 9
Table 2: Make-up distribution channels 10
Table 3: Make-up, Germany, value by category (€m), 2003−08 22
Table 4: Make-up, Germany, value forecast by category (€m), 2008−13 23
Table 5: Make-up, Germany, value by category ($m), 2003−08 25
Table 6: Make-up, Germany, value forecast by category ($m), 2008−13 25
Table 7: Make-up, Germany, volume by category (units, million), 2003−08 27
Table 8: Make-up, Germany, volume forecast by category (units, million), 2008−13 28
Table 9: Make-up, Germany, brand share by value (%), 2007−08 30
Table 10: Make-up, Germany, value by brand (€m), 2007−08 31
Table 11: Make-up, Germany, company share by value (%), 2007−08 33
Table 12: Make-up, Germany, value by company (€m), 2007−08 34
Table 13: Make-up, Germany, distribution channels by value (%), 2007−08 35
Table 14: Make-up, Germany, value by distribution channel (€m), 2007−08 35
Table 15: Make-up, Germany, expenditure per capita (€), 2003−08 37
Table 16: Make-up, Germany, forecast expenditure per capita (€), 2008−13 37
Table 17: Make-up, Germany, expenditure per capita ($), 2003−08 38
Table 18: Make-up, Germany, forecast expenditure per capita ($), 2008−13 38
Table 19: Make-up, Germany, consumption per capita (units), 2003−08 39
Table 20: Make-up, Germany, forecast consumption per capita (units), 2008−13 39
Table 21: L'Oreal S.A. key facts 40
Table 22: LVMH Moet Hennessy Louis Vuitton SA key facts 43
Table 23: Eye make-up, Germany, value by segment (€m), 2003−08 45
Table 24