Introduction

Make-Up in Colombia industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Colombia make-up market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The make-up market consists of eye make-up, face make-up, lip make-up and nail make-up. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.

*The Colombian make-up market generated total revenues of $199.9 million in 2010, representing a compound annual growth rate (CAGR) of 5.2% for the period spanning 2006-2010.

*Lip make-up sales proved the most lucrative for the Colombian make-up market in 2010, generating total revenues of $76.9 million, equivalent to 38.5% of the markets overall value.

*The performance of the market is forecast to decelerate, with an anticipated CAGR of 4.1% for the five-year period 2010-2015, which is expected to lead the market to a value of $244.3 million by the end of 2015

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the make-up market in Colombia

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the make-up market in Colombia

Leading company profiles reveal details of key make-up market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Colombia make-up market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Colombia economy

Key Questions Answered

What was the size of the Colombia make-up market by value in 2010?

What will be the size of the Colombia make-up market in 2015?

What factors are affecting the strength of competition in the Colombia make-up market?

How has the market performed over the last five years?

Who are the top competitiors in Colombias make-up market?

EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
LOreal S.A. 22
Laboratorios de Cosméticos Vogue SA 27
Avon Products, Inc. 28
MARKET DISTRIBUTION 32
MARKET FORECASTS 33
Market value forecast 33
Market volume forecast 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 40
ABOUT DATAMONITOR 41
Premium Reports 41
Summary Reports 41
Datamonitor consulting 41

LIST OF TABLES
Table 1: Colombia make-up market value: $ million, 2006–10 10
Table 2: Colombia make–up market volume: million units, 2006–10 11
Table 3: Colombia make-up market segmentation I:% share, by value, 2010 12
Table 4: Colombia make-up market segmentation II: % share, by value, 2010 13
Table 5: Colombia make-up market share: % share, by value, 2010 14
Table 6: LOreal S.A.: key facts 22
Table 7: LOreal S.A.: key financials ($) 24
Table 8: LOreal S.A.: key financials (€) 24
Table 9: LOreal S.A.: key financial ratios 25
Table 10: Laboratorios de Cosméticos Vogue SA: key facts 27
Table 11: Avon Products, Inc.: key facts 28
Table 12: Avon Products, Inc.: key financials ($) 29
Table 13: Avon Products, Inc.: key financial ratios 30
Table 14: Colombia make-up market distribution: % share, by value, 2010 32
Table 15: Colombia make-up market value forecast: $ million, 2010–15 33
Table 16: Colombia make–up market volume forecast: million units, 2010–15 34
Table 17: Colombia size of population (million), 2006–10 35
Table 18: Colombia gdp (constant 2000 prices, $ billion), 2006–10 35
Table 19: Colombia gdp (current prices, $ billion), 2006–10 35
Table 20: Colombia inflation, 2006–10 36
Table 21: Colombia consumer price index (absolute), 2006–10 36
Table 22: Colombia exchange rate, 2006–10 36

LIST OF FIGURES
Figure 1: Colombia make-up market value: $ million, 2006–10 10
Figure 2: Colombia make–up market volume: million units, 2006–10 11
Figure 3: Colombia make-up market segmentation I:% share, by value, 2010 12
Figure 4: Colombia make-up market segmentation II: % share, by value, 2010 13
Figure 5: Colombia make-up market share: % share, by value, 2010 14
Figure 6: Forces driving competition in the make-up market in Colombia, 2010 15
Figure 7: Drivers of buyer power in the make-up market in Colombia, 2010 17
Figure 8: Drivers of supplier power in the make-up market in Colombia, 2010 18
Figure 9: Factors influencing the likelihood of new entrants in the make-up market in Colombia, 2010 19
Figure 10: Factors influencing the threat of substitutes in the make-up market in Colombia, 2010 20
Figure 11: Drivers of degree of rivalry in the make-up market in Colombia, 2010 21
Figure 12: LOreal S.A.: revenues & profitability 25
Figure 13: LOreal S.A.: assets & liabilities 26
Figure 14: Avon Products, Inc.: revenues & profitability 30
Figure 15: Avon Products, Inc.: assets & liabilities 31
Figure 16: Colombia make-up market distribution: % share, by value, 2010 32
Figure 17: Colombia make-up market value forecast: $ million, 2010–15 33
Figure 18: Colombia make–up market volume forecast: million units, 2010–15 34