Overview:

This is a full business plan based n the launch f an illustrative Mbile Virtual Netwrk peratr (MVN) knwn as Cntendus. The plan cvers all aspects f the cmpany launch plan including market assessment, funding requirements, financial analysis, market segmentatin and prduct differentiatin. Als included is g-t-market plan, distributin and replenishment plans, cmparisn f MVN's and mre. The majr benefit f this reprt is t assist in the develpment f an MVN launch and t help validate existing plans.

While this reprt will be f interest t anyne invlved in the start-up r business develpment in the wireless space, it will be f particular value t the fllwing grups:

 MVN start-ups
 Mbile netwrk peratrs
 MVNE/MVN service prviders
 Investrs and analysts in the mbile space
 Suppliers f MVN equipment and sftware
 Cnsultants and systems integratin cmpanies

MVN Business Plan Financial Mdeling Spreadsheet

Why build yur financial assessment frm scratch?!?

This reprt includes an Excel spreadsheet with financial mdeling including:

 P&L
 CGs
 CAPEX
 HR Csts
 Cash Flw
 ther Csts
 Drivers and Revenue
 Graphs and Summary

The spreadsheet prvides bth data pints fr analysis as well as a frmat fr mdeling yur wn parameters fr a financial assessment f yur MVN business plan.

1. Executive Summary.. 5

a. The Business. 5

b. The Strategy. 5

c. The Market. 6

d. The Management. 6

e. The Financials. 7

f. The Company Mission.. 7

g. The Criteria of MVNO.. 8

h. Exceptions. 8

2. The Business. 9

a. Requirement Analysis. 9

b. Description of Services. 9

c. Target Market. 10

d. Services offered - Primary Revenue Drivers. 11

e. Potential future services - Alternative Revenue Sources. 12

f. Distribution, Purchasing and Refills. 13

g. Starter Package. 15

h. Handsets and Hardware. 15

i. GSM System and the SIM-card.. 16

j. The Web-site and Customer Interface. 17

k. Scope for Enhancements and Future Technology 4G/LTE.. 17

l. Back-Office and Customer Care. 18

m. The Network Operator. 18

n. Regulatory. 20

o. Churn.. 20

3. The Opportunity.. 22

a. Opportunity. 22

b. Strategy. 22

c. Provisioning and Management. 25

d. Infrastructure. 25

e. Multi-IMSI approach.27

f. Multi-network VPN.. 27

g. Security and Control. 28

h. Forecast. 29

4. The Market.. 30

a. US Wireless Market. 30

b. Prepaid Markets. 30

c. Wholesale. 31

d. Negotiation Vectors. 32

e. Analysis on Setup Cost. 33

f. Terminal usage and control. 35

g. Network Usage and control. 36

5. Marketing Plan... 37

a. General Overview.. 37

b. Marketing Ideas. 37

c. Initial Market Segments and Strategic Considerations. 40

d. Partnering and co-branding.. 43

e. Loyalty Program.. 43

f. Migration Strategy. 44

6. Financial Overview... 45

a. Revenue Streams & Cost Considerations. 45

b. Revenue Growth.. 45

c. Financial Projections. 45

d. Funding.. 47

e. Exit Strategy. 48

8. Extensions and Upgrades. 50

a. Selection Criteria. 51

b. Technical Requirements. 52

c. Other Factors. 53

9. Potential Market Segments. 54

10. The Management Team and Partners. 58

a. Management. 58

b. Board of Advisors and Partners. 59

a. Partners. 60

11. Competition... 63

a. General Overview.. 63

b. Prepaid Players. 64

b. SWOT Analysis. 66

c. Prepaid Competition Analysis. 68

Europe vs. United States. 68

c. General Overview.. 68

12. The Mobile Virtual Network Operator Market & Growth Overview 73

a. General Overview.. 73

b. Global Overview and Forecast. 76

c. MVNO Drive in Europe. 77

d. MVNO Drive in America. 80

e. MVNO Drive in Middle East. 81

f. MVNO Drive in Asia Pacific. 82

13. Case Studies. 83

14. Conclusion...