Abstract

Latin America Market Review and Forecast Direct from ElectroniCast regional office in Peru, this report provides the research findings of our study of Latin American consumption of Light Emitting Diode (LED) lamps (also known as "consumer-level bulbs"), which are used in luminaires in stationary/fixed location (non-vehicle/non-portable) solid-state lighting (SSL) General Lighting applications. The lamps are lamps are used in new construction, as well as retrofitting/ replacement of existing (installed-based) lamps.

General Lighting provides the main illumination of an area. In this study, we provide a market review for the year 2010 plus our forecast and analysis (2011-2015) of LED lamps used for general lighting, including interior and exterior decorative and functional lighting for residential, commercial and government areas.

For the purposes of this study, ElectroniCast Consultants includes Directional Lighting, Supplementary Lighting, Street Lighting and Architectural Lighting in the General Lighting category.

LEDs are used in both functional and decorative light fixtures, with an advantage of energy savings. Compared to incandescent lighting, LED-based solid-state lighting (SSL) delivers visible light with reduced heat. In addition, its solid-state nature provides for greater resistance to shock, vibration, and wear, thereby significantly increasing its lifespan.

LED Level Quantified in the ElectroniCast Study Below, are five levels (or "food chain") pertaining to the LED marketplace. For the purposes of this ElectroniCast study, we quantify and provide a market forecast for "Level 4"

Level 1 - The chip or die
Level 2 - The LED component (component-level bulb)
Level 3 - LED array; may include optics, heat sink and/or power supply
Level 4 - Lamp
Level 5 - Luminaire (light fixture/lamp holder)
This report provides the 2010-2015 market data by the following functions:

Consumption Value (US$, Million)
Quantity (number/units in Millions)
Average Selling Prices (ASP US$, each)
The value is determined by multiplying the number of units (lamps) by the average selling price (ASP) in US Dollars. The ASPs are not retail prices; the prices are based on the price of the LED lamp at the initial factory level (prior to FOB - Free On Board; therefore, no shipping expenses are included). The value is then based on the end-use application in the Latin American region.

ElectroniCast Consultants studied the markets for LED Lamps in the following countries in the Latin American region and segmented them into two categories: "Major" and "Rest of Latin America." This report provides our 2010-2015 market forecast of the consumption (use) of LED Lamps in the "major countries" and "Rest of Latin America" counties as a group.

Major Countries

Argentina
Brazil
Chile
Colombia
Mexico
Peru
Venezuela
Rest of Latin America

Bolivia
Costa Rica
Ecuador
El Salvador
Guatemala
Honduras
Nicaragua
Panama
Paraguay
Uruguay
This study is based on analysis of information obtained continually over the past eight years, but updated through the middle of September 2011. During this period, ElectroniCast analysts performed interviews with authoritative and representative individuals in the LED and lighting industry, plus - R&D and factory/manufacturing, from the standpoint of both suppliers and users of LED and lighting illumination products. The interviews were conducted principally with:

Architectural lighting Designers/Installers concerns, Engineers, marketing personnel and management at manufacturers of LED lighting and related equipment, as well as other lighting technologies.
Design group leaders, engineers, marketing personnel and market planners at major users and potential users of LEDs and lighting
Other industry experts, including those focused on standards activities, trade associations, government and investments.
The interviews covered issues of technology, R&D support, pricing, contract size, reliability, documentation, installation/maintenance crafts, standards, supplier competition and other topics.

Market Forecast Product Categories This market forecast of Latin American consumption is presented for five major lamp-type categories. The lamp categories, in turn, may have multiple sub-categories, which are determined by lamp luminous flux and/or the physical size of the lamp. Note: lower-level products, which are indented in the list shown in Table 1, are summed-up to the higher-level product category stated above it.

1 Executive Summary

1.1 Overview
1.2 Economic Dynamics in Latin America
1.3 LED Lamps & Light Fixtures Used in General Lighting
2 LEDs - Technology Overview

3 LED Lamp General lighting Consumption in the Latin America Region - Market Forecast

3.1 Overview
3.2 Parabolic Aluminized Reflector (PAR) LED Lamps
3.3 General Service (A-Type): LED lamps
3.4 Multifaceted reflector (MR)
3.5 Linear/Tube LED Lamps
3.6 LED Lamps: Street-lighting/Parking-Lots/Campus/Parks/Similar
4 Company Profiles of LED and Related Companies - (Over 270 Companies)

5 Market Research Methodology

6 Definitions and Standards

6.1 Acronyms, Abbreviations, and General Terms
6.2 Lighting Standards and Protocols
7 ElectroniCast Market Forecast Data Base - Introduction/Explanation of Excel Worksheets

7.1 Overview
7.2 Tutorial of the Excel Worksheets: ElectroniCast Market Forecast Data
List of Tables

1.1.1 ElectroniCast Market Forecast Hierarchy Structure: LED Lamp Product Category List
1.1.2 Latin American Demographic Trends
1.1.3 LED Lamps/General Lighting Latin American Forecast, By Country Category ($ Million)
1.1.4 LED Lamps/General Lighting Latin American Forecast, By Country Category (Million/Units)
1.1.5 LED Lamps/General Lighting Latin American Forecast, By End-User Category (Million/Units)
2.1 LED Color Variety - Selected Examples
2.1 LED Color Chart
3.1.1 LED Lamps in SSL General Lighting Latin America Forecast, By End-User Category ($ Million)
3.1.2 LED Lamps in SSL Gen. Lighting Argentina Forecast, By End-User ($ Million)
3.1.3 LED Lamps in SSL Gen. Lighting Brazil Forecast, By End-User Category ($ Million)
3.1.4 LED Lamps in SSL Gen. Lighting Chile Forecast, By End-User Category ($ Million)
3.1.5 LED Lamps in SSL Gen. Lighting Colombia Forecast, By End-User Category ($ Million)
3.1.6 LED Lamps in SSL Gen. Lighting Mexico Forecast, By End-User ($ Million)
3.1.7 LED Lamps in SSL Gen. Lighting Peru Forecast, By End-User Category ($ Million)
3.1.8 LED Lamps in SSL Gen. Lighting Venezuela Forecast, By End-User Category ($ Million)
3.1.9 LED Lamps in SSL Gen. Lighting Rest of Latin America Forecast, By End-User ($ Million)
3.1.10 ElectroniCast Market Forecast Hierarchy Structure: Asia Pacific LED Lamp Product Category List
3.1.11 LED Lamps in SSL General Lighting Latin America Forecast, By Product Category ($ Million)
3.1.12 LED Lamps in SSL General Lighting Latin America Forecast, By Product Category (Quantity/Units)
3.1.13 LED Lamps in SSL General Lighting Latin America Forecast, By Product Category (ASP, $ Each)
3.1.14 Calculation of the Cost of Manufacturing Facility Downtime
3.1.15 Comparison of Lighting Technologies
3.2.1 PAR Lamp Designation and Nominal Diameter
3.2.2 PAR LED Lamps in SSL General Lighting Latin America Forecast, By Product Category ($ Million)
3.2.3 PAR LED Lamps in SSL General Lighting Latin America Forecast, By Product (Quantity/Units)
3.2.4 PAR LED Lamps Used in SSL General Lighting Latin America Forecast, By Product (ASP, $ Each)
3.2.5 PAR LED Lamps in SSL Gen. Lighting Latin American Forecast, By Application ($ Million)
3.2.6 PAR LED Lamps in SSL Gen. Lighting Argentina Forecast, By Application ($ Million)
3.2.7 PAR LED Lamps in SSL General Lighting SSL Brazil Forecast, By Application ($ Million)
3.2.8 PAR LED Lamps in SSL General Lighting Chile Forecast, By Application ($ Million)
3.2.9 PAR LED Lamps in SSL General Lighting Colombia Forecast, By Application ($ Million)
3.2.10 PAR LED Lamps in SSL Gen. Lighting Mexico Forecast, By Application ($ Million)
3.2.11 PAR LED Lamps in SSL General Lighting SSL Peru Forecast, By Application ($ Million)
3.2.12 PAR LED Lamps in SSL General Lighting Venezuela Forecast, By Application ($ Million)
3.2.13 PAR LED Lamps in SSL General Lighting Rest of Latin America Forecast, Application ($ Million)
3.3.1 General Service/Decorative LED Lamps in Latin American Forecast, By Application ($ Million)
3.3.2 General Service/Decorative LED Lamps in Argentina Forecast, By Application ($ Million)
3.3.3 General Service/Decorative LED Lamps in Brazil Forecast, By Application ($ Million)
3.3.4 General Service/Decorative LED Lamps in Chile Forecast, By Application ($ Million)
3.3.5 General Service/Decorative LED Lamps in Colombia Forecast, By Application ($ Million)
3.3.6 General Service/Decorative LED Lamps in Mexico Forecast, By Application ($ Million)
3.3.7 General Service/Decorative LED Lamps in Peru Forecast, By Application ($ Million)
3.3.8 General Service/Decorative LED Lamps in Venezuela Forecast, By Application ($ Million)
3.3.9 General Service/Decorative LED Lamps in Rest of Latin American Forecast, Application ($ Million)
3.4.1 MR-Compatible LED Lamps in Latin American Forecast, By Application ($ Million)
3.4.2 MR-Compatible LED Lamps in Argentina Forecast, By Application ($ Million)
3.4.3 MR-Compatible LED Lamps in Brazil Forecast, By Application ($ Million)
3.4.4 MR-Compatible LED Lamps in Chile Forecast, By Application ($ Million)
3.4.5 MR-Compatible LED Lamps in Colombia Forecast, By Application ($ Million)
3.4.6 MR-Compatible LED Lamps in Mexico Forecast, By Application ($ Million)
3.4.7 MR-Compatible LED Lamps in Peru Forecast, By Application ($ Million)
3.4.8 MR-Compatible LED Lamps in Venezuela Forecast, By Application ($ Million)
3.4.9 MR-Compatible LED Lamps in Rest of Latin American Forecast, Application ($ Million)
3.51 Linear/Tube LED Lamps in Latin America Forecast, By End User ($ Million)
3.6.1 LED Street Lamps in Latin American Forecast, By Application ($ Million)
3.6.2 LED Street Lamps in Argentina Forecast, By Application ($ Million)
3.6.3 LED Street Lamps in Brazil Forecast, By Application ($ Million)
3.6.4 LED Street Lamps in Chile Forecast, By Application ($ Million)
3.6.5 LED Street Lamps in Colombia Forecast, By Application ($ Million)
3.6.6 LED Street Lamps in Mexico Forecast, By Application ($ Million)
3.6.7 LED Street Lamps in Peru Forecast, By Application ($ Million)
3.6.8 LED Street Lamps in Venezuela Forecast, By Application ($ Million)
3.6.9 LED Street Lamps in Rest of Latin American Forecast, Application ($ Million)
7.1.1 ElectroniCast Market Forecast Database Product Category Hierarchy List
7.2.1 ElectroniCast Market Forecast Database Application Category Hierarchy List
List of Figures

1.1.1 LED Lamps in SSL General Lighting Latin American Market Forecast (Value Basis, $ Million)
1.1.2 LED Lamps in SSL General Lighting Latin American Market Forecast (Quantity, Million/Units)
1.1.3 LED Lamps in SSL General Lighting Latin American Market Forecast, by Product ($ Million)
1.1.4 LED Lamps in SSL General Lighting Latin American Market Forecast, by Product (Million/Units)
1.1.5 LED Lamps in SSL General Lighting Latin American Market Forecast, by Product (ASP, $, each)
1.1.6 Single-die LED: 1000 lm at 100 lm/W at 3A
1.1.7 LED Packaged Chip/Bulb
1.1.8 LED Packaged Chip/Bulb
1.1.9 LED Packaged Chip/Bulb Surface Mount Variations
1.1.10 LED Packaged Chip/Bulb
1.1.11 High Brightness LED Packaged Chip/Bulb
1.1.12 Diagram of a typical LED chip
1.1.13 Diagram of a typical LED chip
1.1.14 LED Chip Cross-Sectional Structure
1.1.15 ESD Protection Diodes
1.3.1 A19 Bulbs (Consumer-Level Bulb/LED Lamp)
1.3.2 Obstruction Bulbs (Lamps) - Flashing - 138 red or amber LEDs
1.3.3 LED Lamp - Down-light Retrofit Module
1.3.4 Miscellaneous LED Lamps
1.3.5 LED Light Bulb (Cool White)
1.3.6 Complete Fixture and Replacement Bulb - Streetlight (Lamp)
1.3.7 Samples of Lighting Fixture Types
2.1 LED Chromatic Chart
2.2 Evolution of Research Emphasis During Technology Life Cycle
2.3 LED Chip: Metal Layer (Thin Film Technology)
2.4 Vertical LED Chip
2.5 AC LED Technology on a Wafer
2.6 Ultra High Bright LED Chip
2.7 Ultra-Thin LED
2.8 Solid-State Lighting LED
2.9 LED Module with High Light Quality
2.1 Transparent and flexible inorganic, organic hybrid n-type: Thin Film Transistors (TFTs)
2.11 Lumiramic Phosphor Technology: Thin Film Flip Chip (TFFC) technology
2.12 Wire-to-Board LED Connector
2.13 Next-Generation Light Emitting Diode Module
2.14 4-Leaded RGB LED
2.15 Vertically Conducting Advanced LED Structure
2.16 AlGaInP LED Efficacy
3.1.1 LED-Based Operating Theater Lighting
3.1.2 LED-Based Operating Theater Lighting
3.1.3 LED-Based Operating Theater Lighting
3.1.4 LED-Based Airfield Runway Edge Lighting (Solar Powered)
3.1.5 LED-Based Solar Powered Airfield Light
3.1.6 LED Technology for Stage Lighting
3.1.7 Entertainment & Architectural Lighting: Multiple Color LED in a Surface-Mount (SMT) Package
3.1.8 Color Mixer Reflector for LED Technology Lighting
3.1.9 LED Technology for Under-Cabinet Lighting
3.1.10 LED-Based Linear Lamps used in Warehousing Application
3.1.11 48-inch Fluorescent Replacement Style LED Light Fixture
3.1.12 DIP T8 - Linear Tube Lamps With Plastic End-Caps
3.1.13 SMD T8 and T5 - LED Linear Tube Lamps With Plastic End-Caps
3.1.14 DIP-Type LED Linear Tube Lamps with Plastic End-Caps
3.1.15 DIP-Type LED Linear Tube Lamps with Metal End-Caps
3.1.16 SMD-Type LED Linear Tube Lamps with Metal End-Caps
3.1.17 SMD-Type High-Output LED Linear Tube Lamps with Plastic End-Caps
3.2.1 LED-Based PAR 30 Lamp
3.2.2 LED- PAR Lamps in SSL General Lighting Latin America Forecast, by Country ($ Million)
3.2.3 LED- PAR Lamps in SSL General Lighting Latin America Forecast, by Country (Quantity)
3.2.4 LED- PAR Lamps in SSL General Lighting Latin America Forecast, by Country (ASP, $)
3.3.1 General Service LED-based Lamp (A-Style Bulb Category)
3.3.2 Decorative (Candle-Style) LED-based Lamp (C-Style Bulb Category)
3.3.3 LED Round Panel Light
3.3.4 General Service/Decorative LED Lamps in General Lighting Latin America Forecast ($ Million)
3.3.5 Gen. Service/Dec. LED Lamps in SSL Gen. Lighting Latin America Forecast, by Country ($ Million)
3.3.6 Gen. Service/Dec. LED Lamps in SSL Gen. Lighting Latin America Forecast, by Country (Quantity)
3.3.7 Gen. Service/Dec. LED Lamps in SSL Gen. Lighting Latin America Forecast, by Country (ASP, $)
3.4.1 1W 12V GU5.3 / 2 Pin MR16 LED Replacement Lamp
3.4.2 MR Compatible LED Lamps in General Lighting Latin America Forecast by Product ($ Million)
3.4.3 MR Compatible LED Lamps in General Lighting Latin America Forecast by Product (Quantity)
3.4.4 MR Compatible LED Lamps in General Lighting Latin America Forecast by Product (ASP, $)
3.4.5 MR Compatible LED Lamps in General Lighting Latin America Forecast by Country ($ Million)
3.4.6 MR Compatible LED Lamps in General Lighting Latin America Forecast by Country (Quantity)
3.4.7 MR Compatible LED Lamps in General Lighting Latin America Forecast by Country (ASP, $)
3.5.1 Linear Tube LED Lamps in SSL General Lighting Latin America Forecast, by Product ($ Million)
3.5.2 Linear Tube LED Lamps in SSL General Lighting Latin America Forecast, by Product (Quantity)
3.5.3 Linear Tube LED Lamps in SSL General Lighting Latin America Forecast, by Product (ASP, $)
3.5.4 Linear Tube LED Lamps in SSL General Lighting Latin America Forecast, by Country ($ Million)
3.5.5 Linear Tube LED Lamps in SSL General Lighting Latin America Forecast, by Country (Quantity)
3.5.6 Linear Tube LED Lamps in SSL General Lighting Latin America Forecast, by Country (ASP, $)
3.6.1 LED Street Lamps Undergoing Test Operations
3.6.2 LED Street Lamps in SSL General Lighting Latin America Market Forecast ($ Million)
3.6.3 LED Street Lamps in SSL General Lighting Latin America Market Forecast (Quantity)
3.6.4 LED Street Lamps in SSL General Lighting Latin America Market Forecast (ASP, $ each)
3.6.5 LED Street Lamps in SSL General Lighting Latin America Forecast, by Country ($ Million)
3.6.6 LED Street Lamps in SSL General Lighting Latin America Forecast, by Country (Quantity)
3.6.7 LED Street Lamps in SSL General Lighting Latin America Forecast, by Country (ASP, $)
3.6.8 LED-Based Street Lamps Used With Solar Panel in Mexico
3.6.9 LED-Based Street Lamps in Brazil
3.6.10 LED-Based Tunnel Lamps Used in Mexico
4.1 PCB Assembly
4.2 LED Backlit Display
4.3 Rugged Touch Screen with NVIS Capability
4.4 LED Down light with 102 Lumens per Watt Fixture
4.5 LED Lighting Military Solutions
4.6 LED Lighting in Railway Station
4.7 LED Technology Safelight Design
4.8 LED Lighting (water flow stream)
4.9 NVIS/LED Control Panel
4.1 Integrated Weapons Delivery System
4.11 Cockpit Modular Display/Panel
4.12 Cockpit Large Area Display
4.13 Traffic Lamp LED
4.14 High Power LED Lamp
4.15 Surface Mount Type LED
4.16 Surface Mount Type LED
4.17 Exterior Aircraft LED Lighting
4.18 LED/CCD Barcode Readers
4.19 Surface-Mount Multi-layer Ceramic Packages
4.2 LED Linear Optical Array
4.21 Solid-State NVIS Lamps
4.22 LED Escalator Light
4.23 Nanostructures Designed for Different Color Emission
4.24 LED Array Lighting - Lamp
4.25 Light-Measurement Device
4.26 SSL LED: Replacement for Halogen Lamp in Spotlights
4.27 LED-Based Digital Billboard (Signage/Display)
4.28 Diagram of Backlight LED Drivers
4.29 Diagram of Multifunction Backlight LED Drivers
4.3 Diagram of White Backlight LED Drivers
4.31 Diagram White Backlight LED Drivers
4.32 Rotary Wing Aircraft Cockpit Display
4.33 Ultra-Thin LED
4.34 Quality Management System in LED Manufacturing
4.35 Military and Harsh-Environment LEDs
4.36 LED-Based Marine Biology Lighting Device
5.1 Market Research & Forecasting Methodology