EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 16
New entrants 17
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Chinatrust Financial Holding Co., Ltd 21
Chung Kuo Insurance Company Limited 25
Union Insurance Co Ltd 27
Cathay Life Insurance Co., Ltd. 28
MARKET FORECASTS 30
Market value forecast 30
MACROECONOMIC INDICATORS 31
APPENDIX 33
Methodology 33
Industry associations 34
Related research 34
Disclaimer 35
ABOUT THE PUBLISHER 36
Premium Reports 36
Summary Reports 36
Our Consultancy36

LIST OF TABLES
Table 1: Taiwan insurance market value: $ million, 2005–09 10
Table 2: Taiwan insurance market segmentation I:% share, by value, 2009 11
Table 3: Taiwan insurance market segmentation II: % share, by value, 2009 12
Table 4: Chinatrust Financial Holding Co., Ltd: key facts 21
Table 5: Chinatrust Financial Holding Co., Ltd: key financials ($) 22
Table 6: Chinatrust Financial Holding Co., Ltd: key financials (NT$) 23
Table 7: Chinatrust Financial Holding Co., Ltd: key financial ratios 23
Table 8: Chung Kuo Insurance Company Limited: key facts 25
Table 9: Union Insurance Co Ltd: key facts 27
Table 10: Cathay Life Insurance Co., Ltd.: key facts 28
Table 11: Taiwan insurance market value forecast: $ million, 2009–14 30
Table 12: Taiwan size of population (million), 2005–09 31
Table 13: Taiwan GDP (constant 2000 prices, $ billion), 2005–09 31
Table 14: Taiwan GDP (current prices, $ billion), 2005–09 31
Table 15: Taiwan inflation, 2005–09 32
Table 16: Taiwan consumer price index (absolute), 2005–09 32
Table 17: Taiwan exchange rate, 2005–09 32

LIST OF FIGURES
Figure 1: Taiwan insurance market value: $ million, 2005–09 10
Figure 2: Taiwan insurance market segmentation I:% share, by value, 2009 11
Figure 3: Taiwan insurance market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the insurance market in Taiwan, 2009 13
Figure 5: Drivers of buyer power in the insurance market in Taiwan, 2009 14
Figure 6: Drivers of supplier power in the insurance market in Taiwan, 2009 16
Figure 7: Factors influencing the likelihood of new entrants in the insurance market in Taiwan, 2009 17
Figure 8: Factors influencing the threat of substitutes in the insurance market in Taiwan, 2009 19
Figure 9: Drivers of degree of rivalry in the insurance market in Taiwan, 2009 20
Figure 10: Chinatrust Financial Holding Co., Ltd: revenues & profitability 24
Figure 11: Chinatrust Financial Holding Co., Ltd: assets & liabilities 24
Figure 12: Taiwan insurance market value forecast: $ million, 2009–14 30