EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 16
New entrants 17
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Svenska Handelsbanken AB 21
Old Mutual 25
Skandinaviska Enskilda Banken AB 28
Skandinaviska Enskilda Banken (SEB) 32
MARKET FORECASTS 36
Market value forecast 36
MACROECONOMIC INDICATORS 37
APPENDIX 39
Methodology 39
Industry associations 40
Related research 40
Disclaimer 41
ABOUT THE PUBLISHER 42
Premium Reports 42
Summary Reports 42
Our Consultancy42

LIST OF TABLES
Table 1: Sweden insurance market value: $ million, 2005–09 10
Table 2: Sweden insurance market segmentation I:% share, by value, 2009 11
Table 3: Sweden insurance market segmentation II: % share, by value, 2009 12
Table 4: Svenska Handelsbanken AB: key facts 21
Table 5: Svenska Handelsbanken AB: key financials ($) 22
Table 6: Svenska Handelsbanken AB: key financials (SEK) 23
Table 7: Svenska Handelsbanken AB: key financial ratios 23
Table 8: Old Mutual: key facts 25
Table 9: Old Mutual: key financials ($) 26
Table 10: Old Mutual: key financials (£) 26
Table 11: Old Mutual: key financial ratios 27
Table 12: Skandinaviska Enskilda Banken AB: key facts 28
Table 13: Skandinaviska Enskilda Banken AB: key financials ($) 29
Table 14: Skandinaviska Enskilda Banken AB: key financials (SEK) 29
Table 15: Skandinaviska Enskilda Banken AB: key financial ratios 30
Table 16: Skandinaviska Enskilda Banken (SEB): key facts 32
Table 17: Skandinaviska Enskilda Banken (SEB): key financials ($) 33
Table 18: Skandinaviska Enskilda Banken (SEB): key financials (SEK) 33
Table 19: Skandinaviska Enskilda Banken (SEB): key financial ratios 34
Table 20: Sweden insurance market value forecast: $ million, 2009–14 36
Table 21: Sweden size of population (million), 2005–09 37
Table 22: Sweden GDP (constant 2000 prices, $ billion), 2005–09 37
Table 23: Sweden GDP (current prices, $ billion), 2005–09 37
Table 24: Sweden inflation, 2005–09 38
Table 25: Sweden consumer price index (absolute), 2005–09 38
Table 26: Sweden exchange rate, 2005–09 38

LIST OF FIGURES
Figure 1: Sweden insurance market value: $ million, 2005–09 10
Figure 2: Sweden insurance market segmentation I:% share, by value, 2009 11
Figure 3: Sweden insurance market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the insurance market in Sweden, 2009 13
Figure 5: Drivers of buyer power in the insurance market in Sweden, 2009 14
Figure 6: Drivers of supplier power in the insurance market in Sweden, 2009 16
Figure 7: Factors influencing the likelihood of new entrants in the insurance market in Sweden, 2009 17
Figure 8: Factors influencing the threat of substitutes in the insurance market in Sweden, 2009 19
Figure 9: Drivers of degree of rivalry in the insurance market in Sweden, 2009 20
Figure 10: Svenska Handelsbanken AB: revenues & profitability 24
Figure 11: Svenska Handelsbanken AB: assets & liabilities 24
Figure 12: Old Mutual: revenues & profitability 27
Figure 13: Skandinaviska Enskilda Banken AB: revenues & profitability 30
Figure 14: Skandinaviska Enskilda Banken AB: assets & liabilities 31
Figure 15: Skandinaviska Enskilda Banken (SEB): revenues & profitability 34
Figure 16: Skandinaviska Enskilda Banken (SEB): assets & liabilities 35
Figure 17: Sweden insurance market value forecast: $ million, 2009–14 36