EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 16
New entrants 17
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
American International Group, Inc. 21
Great Eastern Holdings Limited 25
Prudential plc 29
MARKET FORECASTS 33
Market value forecast 33
MACROECONOMIC INDICATORS 34
APPENDIX 36
Methodology 36
Industry associations 37
Related research 37
Disclaimer 38
ABOUT THE PUBLISHER 39
Premium Reports 39
Summary Reports 39
Our Consultancy39

LIST OF TABLES
Table 1: Singapore insurance market value: $ million, 2005–09 10
Table 2: Singapore insurance market segmentation I:% share, by value, 2009 11
Table 3: Singapore insurance market segmentation II: % share, by value, 2009 12
Table 4: American International Group, Inc.: key facts 21
Table 5: American International Group, Inc.: key financials ($) 22
Table 6: American International Group, Inc.: key financial ratios 23
Table 7: Great Eastern Holdings Limited: key facts 25
Table 8: Great Eastern Holdings Limited: key financials ($) 26
Table 9: Great Eastern Holdings Limited: key financials (Si$) 26
Table 10: Great Eastern Holdings Limited: key financial ratios 27
Table 11: Prudential plc: key facts 29
Table 12: Prudential plc: key financials ($) 31
Table 13: Prudential plc: key financials (£) 31
Table 14: Prudential plc: key financial ratios 31
Table 15: Singapore insurance market value forecast: $ million, 2009–14 33
Table 16: Singapore size of population (million), 2005–09 34
Table 17: Singapore GDP (constant 2000 prices, $ billion), 2005–09 34
Table 18: Singapore GDP (current prices, $ billion), 2005–09 34
Table 19: Singapore inflation, 2005–09 35
Table 20: Singapore consumer price index (absolute), 2005–09 35
Table 21: Singapore exchange rate, 2005–09 35

LIST OF FIGURES
Figure 1: Singapore insurance market value: $ million, 2005–09 10
Figure 2: Singapore insurance market segmentation I:% share, by value, 2009 11
Figure 3: Singapore insurance market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the insurance market in Singapore, 2009 13
Figure 5: Drivers of buyer power in the insurance market in Singapore, 2009 14
Figure 6: Drivers of supplier power in the insurance market in Singapore, 2009 16
Figure 7: Factors influencing the likelihood of new entrants in the insurance market in Singapore, 2009 17
Figure 8: Factors influencing the threat of substitutes in the insurance market in Singapore, 2009 19
Figure 9: Drivers of degree of rivalry in the insurance market in Singapore, 2009 20
Figure 10: American International Group, Inc.: revenues & profitability 23
Figure 11: American International Group, Inc.: assets & liabilities 24
Figure 12: Great Eastern Holdings Limited: revenues & profitability 27
Figure 13: Great Eastern Holdings Limited: assets & liabilities 28
Figure 14: Prudential plc: revenues & profitability 32
Figure 15: Prudential plc: assets & liabilities 32
Figure 16: Singapore insurance market value forecast: $ million, 2009–14 33