EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 16
New entrants 17
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
KLP - Kommunal Landspensjonskasse 21
Nordea Liv 25
Storebrand 26
MARKET FORECASTS 30
Market value forecast 30
MACROECONOMIC INDICATORS 31
APPENDIX 33
Methodology 33
Industry associations 34
Related research 34
Disclaimer 35
ABOUT THE PUBLISHER 36
Premium Reports 36
Summary Reports 36
Our Consultancy36

LIST OF TABLES
Table 1: Norway insurance market value: $ million, 2005–09 10
Table 2: Norway insurance market segmentation I:% share, by value, 2009 11
Table 3: Norway insurance market segmentation II: % share, by value, 2009 12
Table 4: KLP - Kommunal Landspensjonskasse: key facts 21
Table 5: KLP - Kommunal Landspensjonskasse: key financials ($) 22
Table 6: KLP - Kommunal Landspensjonskasse: key financials (NOK) 22
Table 7: KLP - Kommunal Landspensjonskasse: key financial ratios 23
Table 8: Nordea Liv: key facts 25
Table 9: Storebrand: key facts 26
Table 10: Storebrand: key financials ($) 27
Table 11: Storebrand: key financials (NOK) 27
Table 12: Storebrand: key financial ratios 28
Table 13: Norway insurance market value forecast: $ million, 2009–14 30
Table 14: Norway size of population (million), 2005–09 31
Table 15: Norway GDP (constant 2000 prices, $ billion), 2005–09 31
Table 16: Norway GDP (current prices, $ billion), 2005–09 31
Table 17: Norway inflation, 2005–09 32
Table 18: Norway consumer price index (absolute), 2005–09 32
Table 19: Norway exchange rate, 2005–09 32

LIST OF FIGURES
Figure 1: Norway insurance market value: $ million, 2005–09 10
Figure 2: Norway insurance market segmentation I:% share, by value, 2009 11
Figure 3: Norway insurance market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the insurance market in Norway, 2009 13
Figure 5: Drivers of buyer power in the insurance market in Norway, 2009 14
Figure 6: Drivers of supplier power in the insurance market in Norway, 2009 16
Figure 7: Factors influencing the likelihood of new entrants in the insurance market in Norway, 2009 17
Figure 8: Factors influencing the threat of substitutes in the insurance market in Norway, 2009 19
Figure 9: Drivers of degree of rivalry in the insurance market in Norway, 2009 20
Figure 10: KLP - Kommunal Landspensjonskasse: revenues & profitability 23
Figure 11: KLP - Kommunal Landspensjonskasse: assets & liabilities 24
Figure 12: Storebrand: revenues & profitability 28
Figure 13: Storebrand: assets & liabilities 29
Figure 14: Norway insurance market value forecast: $ million, 2009–14 30