EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 16
New entrants 17
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
AMP Limited 21
Commonwealth Bank of Australia 24
National Australia Bank Group Limited 28
MARKET FORECASTS 32
Market value forecast 32
MACROECONOMIC INDICATORS 33
APPENDIX 35
Methodology 35
Industry associations 36
Related research 36
Disclaimer 37
ABOUT THE PUBLISHER 38
Premium Reports 38
Summary Reports 38
Our Consultancy38

LIST OF TABLES
Table 1: Australia insurance market value: $ million, 2005–09 10
Table 2: Australia insurance market segmentation I:% share, by value, 2009 11
Table 3: Australia insurance market segmentation II: % share, by value, 2009 12
Table 4: AMP Limited: key facts 21
Table 5: AMP Limited: key financials ($) 22
Table 6: AMP Limited: key financial ratios 22
Table 7: Commonwealth Bank of Australia: key facts 24
Table 8: Commonwealth Bank of Australia: key financials ($) 25
Table 9: Commonwealth Bank of Australia: key financials (A$) 26
Table 10: Commonwealth Bank of Australia: key financial ratios 26
Table 11: National Australia Bank Group Limited: key facts 28
Table 12: National Australia Bank Group Limited: key financials ($) 30
Table 13: National Australia Bank Group Limited: key financials (A$) 30
Table 14: National Australia Bank Group Limited: key financial ratios 30
Table 15: Australia insurance market value forecast: $ million, 2009–14 32
Table 16: Australia size of population (million), 2005–09 33
Table 17: Australia GDP (constant 2000 prices, $ billion), 2005–09 33
Table 18: Australia GDP (current prices, $ billion), 2005–09 33
Table 19: Australia inflation, 2005–09 34
Table 20: Australia consumer price index (absolute), 2005–09 34
Table 21: Australia exchange rate, 2005–09 34

LIST OF FIGURES
Figure 1: Australia insurance market value: $ million, 2005–09 10
Figure 2: Australia insurance market segmentation I:% share, by value, 2009 11
Figure 3: Australia insurance market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the insurance market in Australia, 2009 13
Figure 5: Drivers of buyer power in the insurance market in Australia, 2009 14
Figure 6: Drivers of supplier power in the insurance market in Australia, 2009 16
Figure 7: Factors influencing the likelihood of new entrants in the insurance market in Australia, 2009 17
Figure 8: Factors influencing the threat of substitutes in the insurance market in Australia, 2009 19
Figure 9: Drivers of degree of rivalry in the insurance market in Australia, 2009 20
Figure 10: AMP Limited: revenues & profitability 23
Figure 11: AMP Limited: assets & liabilities 23
Figure 12: Commonwealth Bank of Australia: revenues & profitability 27
Figure 13: Commonwealth Bank of Australia: assets & liabilities 27
Figure 14: National Australia Bank Group Limited: revenues & profitability 31
Figure 15: National Australia Bank Group Limited: assets & liabilities 31
Figure 16: Australia insurance market value forecast: $ million, 2009–14 32