Micro Irrigation Systems, i.e. the systems in which water is directly applied to the root zone of the plants, were introduced mainly to prevent the excessive wastage of water in the conventional systems of irrigation, like flood irrigation. But reducing the water consumption is not the only benefit that the micro irrigation systems provide. Apart from this, the micro irrigation systems helps to reduce the amount of inputs used, the electricity consumption, fertilizer use, and labor requirement. Also, the micro irrigation systems are known to help increase the yield of the land, i.e. the same land can provide higher yields if micro irrigation systems are used, as compared to the flood irrigation techniques.

On the back of the benefits provided by the micro irrigation systems, the India market for micro irrigation has been developing at a fast rate. Micro irrigation systems are mainly of two types, drip and sprinkler irrigation systems. The water consumption level is quite low in drip irrigation as compared to the sprinkler irrigation method, which is why the share of drip irrigation is constantly on rise in the Indian markets, but still the share of drip irrigation is less than the sprinkler irrigation. But in the coming years, the drip irrigation techniques are likely to overshadow the sprinkler method of irrigation. Regionally, Maharashtra and Rajasthan dominate the MIS market in India, whereas the highest MIS penetration levels are seen in Haryana, Andhra Pradesh and Karnataka.

Despite huge developments in the micro irrigation industry in India, the MIS penetration in the country stands quite low as compared to the other regions worldwide. This low penetration offers growth opportunities in future. All the benefits provided by the micro irrigation systems over flood irrigation, coupled with the governmental initiatives to increase the MIS penetration are responsible for the MIS growth in India. Also, all such drivers are likely to help the market to grow in future as well.

Inspite of the government support in the form of subsidies, the high installation costs of the micro irrigation systems remain a concern for the industry. Also since it is somewhat difficult to implement MIS techniques on small and marginal farm lands, and a substantial share of the total cultivated land in India is held by the small and marginal farmers, this become a matter of concern for the industry.

The Indian market for micro irrigation systems is consolidated with Jain Irrigation holding the largest share, more than half of the market. The second largest player in the Indian industry is Netafim, which is the worldwide leader in micro irrigation system industry. Other companies worth mentioning in the micro irrigation industry in India are EPC Industries, Deere & Company, Finolex Industries and Supreme Industries.

The present report analyzes the Indian market for micro irrigation systems. It discusses the major ongoing trends as well as the growth drivers of the industry. Some of the major issues and challenges being faced by the Indian MIS industry are also presented. The report discusses the competitive landscape of the Indian MIS industry, followed by profiling of the major four players, Jain Irrigation, Netafim, EPC Industries, and Deere & Company.

By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.

1. Introduction

2. Indian Micro Irrigation Industry

Market Value & Growth Rate
MIS Coverage
Annual Area Addition
Share of States in MIS
MIS Penetration

3. Major Industry Trends

3.1 Low MIS Penetration in India
3.2 Achieved Growth in Micro Irrigation Lags the Targets Set
3.3 Cost Structure of Drip and Sprinkler Irrigation

4. Micro Irrigation Growth Drivers in India

4.1 Water Scarcity
4.2 Increasing Subsidies for Allocation of MI in India
4.3 Micro Irrigation Leads to Increasing Yields
4.4 Declining Arable land
4.5 MI Saves Electricity
4.6 MI-Input Savvy
4.7 MI Improves Farm Income
4.8 Short Payback Period

5. Key Issues and Challenges

5.1 High Installation & Maintenance Costs
5.2 Need of continuous Water Supply
5.3 MIS-Issues for the Small Lands

6. Competitive Landscape

Competitive Overview
Financial Comparison

7. Company Profiles

7.1 Jain Irrigation Systems Ltd.

7.1.1 Business Description
7.1.2 Significant Development

7.2 Netafim

7.2.1 Business Description
7.2.2 Significant Developments

7.3 EPC Industrie Ltd.

7.3.1 Business Description
7.3.2 Significant Developments

7.4 Deere & Company

7.4.1 Business Description
7.4.2 Significant Developments

8. Market Outlook

8.1 Market Forecast

8.2 Forecast Methodology

8.2.1 Dependent and Independent Variables
8.2.2 Correlation Analysis
8.2.3 Regression Analysis

List of Charts

Types of Micro Irrigation Systems
Area under Irrigation in India – % Share of MIS (2010)
MIS – Annual Area Addition in India (FY06-FY10)
MIS Coverage in India – by Type of MIS (2005-2010)
Indian Micro Irrigation Industry – by Value (FY04-FY11)
State-wise MIS Penetration in India (2010)
Comparison of MIS Penetration in India over Other Regions (2009)
Union Budget Outlay for MIS – by Value (FY06-FY11)
Average Unit Cost of Installing Drip Irrigation System – by State Category (2010)
Total Actual Renewable Water Resources per capita in India (1990-2009)
Water Consumption in India – by Sector (2010)
Comparison of Indian Crop Yields vs. Worldwide Average – by Crops (2010)
Increase in Yields due to Micro Irrigation - by Crops
Arable Land in India (2004-2009)
Percent Electricity Saving in Drip Irrigation over Flood Irrigation
Market Share of Jain Irrigation in Major Indian States (FY10)
Jain Irrigation Revenue (FY07-FY11)
Jain Irrigation Revenue – Share by Segments (FY11)
EPC Industrie Total Income (FY09-FY11)
EPC Industrie Net Revenue – Share by Segments (FY11)
Deere & Company Revenue (FY08-FY10)
Deere & Company Revenue – Share by Segments (FY10)
Indian Micro Irrigation Market Forecast (F11-FY16E)

List of Tables

Comparison of Micro Irrigation and Flood Irrigation Techniques
Area under Micro Irrigation – by States (March 2010)
State-wise MIS Subsidy Provided by Government in India (2010)
Cost of Installing Drip Irrigation System in India–by Dimensions of the Land
Cost of Sprinkler Irrigation System – by Size (2010)
Government’s Allocation to MIS through Direct & Indirect Schemes (FY08-FY11E)
Comparison of Electricity Consumption in Drip Irrigation & Flood Irrigation
Impact of Micro Irrigation & Flood Irrigation on Farm Incomes, by Type of Crops
Payback Period after MI Investment
Farm-holding Distribution in India – by States (2010)
Major Micro Irrigation Players in India – P&L Comparison (FY11)
Major Micro Irrigation System Companies – Valuation Metrics (FY10 & FY11)
Major Recent Entrants in the Indian Micro Irrigation Industry
Dependent & Independent Variables (FY04-FY11)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output