Chapter 1 EXECUTIVE SUMMARY 2 Summary Market Level - Ice cream 2 Summary category level - Impulse ice cream 3 Summary category level - Take-home ice cream 4 Summary category level - Artisanal ice cream 5 Summary category level - Frozen yogurt 6 Chapter 2 INTRODUCTION 7 What is this report about? 7 How to use this report 7 Market Definition 8 Chapter 3 MARKET OVERVIEW 22 Value Analysis, 2002–2007 22 Value Analysis, 2007–2012 23 Value Analysis, US$ 2002–2007 25 Value Analysis, US$ 2007–2012 26 Volume Analysis, 2002–2007 28 Volume Analysis, 2007–2012 29 Company and Brand Share Analysis 32 Distribution Analysis 35 Expenditure & consumption per capita 37 Chapter 4 LEADING COMPANY PROFILES 41 Unilever 41 Chapter 5 CATEGORY ANALYSIS - IMPULSE ICE CREAM 43 Value Analysis, 2002–2007 43 Value Analysis, 2007–2012 44 Value Analysis, US$ 2002–2007 46 Value Analysis, US$ 2007–2012 46 Volume Analysis, 2002–2007 48 Volume Analysis, 2007–2012 49 Company and Brand Share Analysis 52 Distribution Analysis 55 Expenditure & consumption per capita 57 Chapter 6 CATEGORY ANALYSIS - TAKE-HOME ICE CREAM 60 Value Analysis, 2002–2007 60 Value Analysis, 2007–2012 61 Value Analysis, US$ 2002–2007 63 Value Analysis, US$ 2007–2012 63 Volume Analysis, 2002–2007 65 Volume Analysis, 2007–2012 66 Company and Brand Share Analysis 69 Distribution Analysis 72 Expenditure & consumption per capita 74 Chapter 7 CATEGORY ANALYSIS - ARTISANAL ICE CREAM 77 Value Analysis, 2002–2007 77 Value Analysis, 2007–2012 78 Value Analysis, US$ 2002–2007 80 Value Analysis, US$ 2007–2012 80 Volume Analysis, 2002–2007 81 Volume Analysis, 2007–2012 82 Company and Brand Share Analysis 84 Distribution Analysis 86 Expenditure & consumption per capita 87 Chapter 8 CATEGORY ANALYSIS - FROZEN YOGURT 90 Value Analysis, 2002–2007 90 Value Analysis, 2007–2012 91 Value Analysis, US$ 2002–2007 93 Value Analysis, US$ 2007–2012 93 Volume Analysis, 2002–2007 94 Volume Analysis, 2007–2012 95 Company and Brand Share Analysis 97 Distribution Analysis 100 Expenditure & consumption per capita 102 Chapter 9 COUNTRY COMPARISON 105 Value 105 Volume 110 Market Share 115 Chapter 10 NEW PRODUCT DEVELOPMENT 116 Product launches over time 116 Recent product launches 118 Chapter 11 CZECH REPUBLIC SOCIOECONOMIC PROFILE 119 Country Overview 119 Key Facts 120 Political Overview 121 Czech Republic Economic Overview 122 Chapter 12 CZECH REPUBLIC MACROECONOMIC PROFILE 123 Macroeconomic Indicators 123 Chapter 13 RESEARCH METHODOLOGY 128 Methodology overview 128 Secondary research 129 Market modeling 130 Primary research 131 Data finalization 132 Ongoing research 132 Chapter 14 APPENDIX 133 Future readings 133 How to contact experts in your industry 133 Disclaimer 133
LIST OF FIGURES Figure 1: Czech Republic ice cream value and value forecast, 2002−2012 (CZK m, nominal prices) 24 Figure 2: Czech Republic ice cream category growth comparison, by value, 2002−2012 27 Figure 3: Czech Republic ice cream volume and volume forecast, 2002−2012 (Liters m) 30 Figure 4: Czech Republic ice cream category growth comparison, by volume, 2002−2012 31 Figure 5: Czech Republic ice cream company share, by value, 2006−2007 (%) 33 Figure 6: Czech Republic ice cream distribution channels, by value, 2006−2007(%) 36 Figure 7: Czech Republic impulse ice cream value and value forecast, 2002−2012 (CZK m, nominal prices) 45 Figure 8: Czech Republic impulse ice cream category growth comparison, by value, 2002−2012 47 Figure 9: Czech Republic impulse ice cream volume and volume forecast, 2002−2012 (Liters m) 50 Figure 10: Czech Republic impulse ice cream category growth comparison, by volume, 2002−2012 51 Figure 11: Czech Republic impulse ice cream company share, by value, 2006−2007 (%) 53 Figure 12: Czech Republic impulse ice cream distribution channels, by value, 2006−2007(%) 56 Figure 13: Czech Republic take-home ice cream value and value forecast, 2002−2012 (CZK m, nominal prices) 62 Figure 14: Czech Republic take-home ice cream category growth comparison, by value, 2002−2012 64 Figure 15: Czech Republic take-home ice cream volume and volume forecast, 2002−2012 (Liters m) 67 Figure 16: Czech Republic take-home ice cream category growth comparison, by volume, 2002−2012 68 Figure 17: Czech Republic take-home ice cream company share, by value, 2006−2007 (%) 70 Figure 18: Czech Republic take-home ice cream distribution channels, by value, 2006−2007(%) 73 Figure 19: Czech Republic artisanal ice cream value and value forecast, 2002−2012 (CZK m, nominal prices) 79 Figure 20: Czech Republic artisanal ice cream volume and volume forecast, 2002−2012 (Liters m) 83 Figure 21: Czech Republic frozen yogurt value and value forecast, 2002−2012 (CZK m, nominal prices) 92 Figure 22: Czech Republic frozen yogurt volume and volume forecast, 2002−2012 (Liters m) 96 Figure 23: Czech Republic frozen yogurt company share, by value, 2006−2007 (%) 98 Figure 24: Czech Republic frozen yogurt distribution channels, by value, 2006−2007(%) 101 Figure 25: Global ice cream market split (value terms, 2007) – Top 5 countries 106 Figure 26: Global ice cream market value, 2002–2007 (Top 5 countries) 109 Figure 27: Global ice cream market split (volume terms, 2007) – Top 5 countries 111 Figure 28: Global ice cream market volume, 2002–2007 (Top 5 countries) 114 Figure 29: Map of Czech Republic 120 Figure 30: Annual data review process 129
LIST OF TABLES Table 1: Ice cream category definitions 9 Table 2: Ice cream distribution channels 10 Table 3: Czech Republic ice cream value, 2002–2007 (CZK m, nominal prices) 22 Table 4: Czech Republic ice cream value forecast, 2007–2012 (CZK m, nominal prices) 23 Table 5: Czech Republic ice cream value, 2002–2007 (US$ m nominal prices) 25 Table 6: Czech Republic ice cream value forecast, 2007–2012 (US$ m nominal prices) 26 Table 7: Czech Republic ice cream volume, 2002–2007 (Liters m) 28 Table 8: Czech Republic ice cream volume forecast, 2007–2012 (Liters m) 29 Table 9: Czech Republic ice cream brand share, by value, 2006−2007 (%) 32 Table 10: Czech Republic ice cream value, by brand 2006−2007 (CZK m nominal prices) 32 Table 11: Czech Republic ice cream company share by value, 2006−2007 (%) 34 Table 12: Czech Republic ice cream value, by company, 2006−2007 (CZK m nominal prices) 34 Table 13: Czech Republic ice cream distribution channels, by value, 2006−2007 (%) 35 Table 14: Czech Republic ice cream value, by distribution channel, 2006−2007 (CZK m nominal prices) 35 Table 15: Czech Republic ice cream expenditure per capita, 2002–2007 (CZK, nominal prices) 37 Table 16: Czech Republic ice cream forecast expenditure per capita, 2007–2012 (CZK, nominal prices) 38 Table 17: Czech Republic ice cream expenditure per capita, 2002–2007 (US$ nominal prices) 38 Table 18: Czech Republic ice cream forecast expenditure per capita, 2007–2012 (US$ nominal prices) 39 Table 19: Czech Republic ice cream consumption per capita, 2002–2007 (Liters) 39 Table 20: Czech Republic ice cream forecast consumption per capita, 2007–2012 (Liters) 40 Table 21: Unilever Key Facts 41 Table 22: Czech Republic impulse ice cream value, 2002–2007 (CZK m, nominal prices) 43 Table 23: Czech Republic impulse ice cream value forecast, 2007–2012 (CZK m, nominal prices) 44 Table 24: Czech Republic impulse ice cream value, 2002–2007 (US$ m nominal prices) 46 Table 25: Czech< |