Green Energy Companies & Hydrogen Fuel Cells: An international measurement of: - usage of, and attitudes towards, green energy companies and energy efficiency labels; attitudes and responsibilities towards major house improvements with the identification 

In this report we focus on specific companies that have developed, or are developing, low-carbon products and services for consumers - primarily for use in the home. Specifically, it considers opportunities for micro-generation, hydrogen fuels cells and green energy companies. It is closely tied to our section report about ‘Climate change and the home’.

Questions addressed:

• How well known are the major ‘green energy’ providers in each country?
• Of those people aware of the providers, how many use them, or intend to use them in the near future?
• What are people’s attitudes towards fuel-cell technology being used in different situations?
• How do people react to a product profile test for a home CHP boiler utilising fuel cell technology?
• What is the profile & regional distribution of ‘Enthusiasts’ for the home boiler prototype?
• What responsibilities, attitudes, barriers to adoption are pertinent when considering the ‘Enthusiasts’?
• How do any of these questions differ from country to country, between socio-demographic groups and between Climate Citizens, Mild Greens, and Sceptics & Uninvolveds?

Quote:

…..36.8% of all English respondents were aware of at least one of the ‘green’ energy companies listed - with Climate Citizens being more aware (43.0% aware of at least one of the companies) and Sceptics & Uninvolved being less aware (23.9%)…..

Section Title Page

1.0 Introduction 3

1.1 Key Insights 10

1.2 Methodology 12

2.0 Report Results 13

2.1 Cluster Analysis - segmentation of respondents 14

3.0 Canada Data 22

3.01 23

3.1 Green Energy Companies: Awareness, Usage and Intention to Use 24

3.2 Appeal of hydrogen fuel-cells for cars, mobile devices and residential boilers 31

3.3 Hydrogen Fuel-Cell Home Boilers: Profile test based on Ceres Power prototype 34

3.4 Index Profiles of a key target group for hydrogen fuel-cell home boilers - the “Enthusiasts” 47

3.5 Hydrogen Fuel-Cell Home Boilers: Regional Distribution 50

3.6 Understanding the attitudes and responsibilities of “Enthusiasts” for the hydrogen fuel-cell home boiler 55

4.0 England Data 58

4.01 59

4.1 Green Energy Companies: Awareness, Usage and Intention to Use 60

4.2 Appeal of hydrogen fuel-cells for cars, mobile devices and residential boilers 65

4.3 Hydrogen Fuel-Cell Home Boilers: Profile test based on Ceres Power prototype 68

4.4 Index Profiles of a key target group for hydrogen fuel-cell home boilers - the “Enthusiasts” 81

4.5 Hydrogen Fuel-Cell Home Boilers: Regional Distribution 84

4.6 Understanding the attitudes and responsibilities of “Enthusiasts” for the hydrogen fuel-cell home boiler 86

5.0 America Data 89

5.01 90

5.1 Green Energy Companies: Awareness, Usage and Intention to Use 91

5.2 Appeal of hydrogen fuel-cells for cars, mobile devices and residential boilers 96

5.3 Hydrogen Fuel-Cell Home Boilers: Profile test based on Ceres Power prototype 99

5.4 Index Profiles of a key target group for hydrogen fuel-cell home boilers - the “Enthusiasts” 113

5.5 Hydrogen Fuel-Cell Home Boilers: Regional Distribution 115

5.6 Understanding the attitudes and responsibilities of “Enthusiasts” for the hydrogen fuel-cell home boiler 120

6.0 Further Analysis 123

7.1 Release Schedule 127

7.2 Addendum 128