Overview

Google Watch is an annual subscription that provides research, analysis, and advisory services that address a wide range of topics including search, media, communications, content, telephony, applications, and more. Analysis includes Google's market prospects, competition, products, services, and applications. Google Watch includes the monthly Google Update Report, Google-specific reports, Google Versus reports, Custom research, Advisory services, and Google related research reports.

Target Audience

• Competitors to Google: Any company that either already has or is contemplating a competing line-of-business, application, product, service, etc.

• Investor Community: Investment banks, private equity, venture capital, angel fund investors, and any other entity seeking to invest in any venture that is impacted (positively or negatively) by Google

• Small Companies and Start-up's: Any small company or start-up that has a new idea or business that could be impacted (positively or negatively) by Google

• Others: Google continues to expand in depth and breadth of product areas and influence throughout many industries including search, media, communications, content, telephony, applications, and more. Google Watch provides a competitive advantage and insights for subscribers.

Benefits

Google Watch provides many benefits to the subscriber including Google Update Report, Google-specific Reports, Google Versus Reports, Custom Research Report, Advisory Service, and Google Related Research.

Google Update

The Google Update Report provides timely analysis and projections about Google market prospects, products and applications, product and company integration, current and potential mergers and acquisitions, and more. This monthly analysis report will always include the following sections:

• Market Development Analysis

• Google Integration News and Analysis

• Google Competitor and Partner Update

• Product & Application News and Analysis

• Intellectual Property News and Analysis

• Acquisition Watch: Target Companies, Applications, and more

• Before it's News: Understanding emerging market opportunities

Google-specific Reports

The Google Watch subscriber will receive many Google-specific reports throughout the year including:

• Google in Search

• Google in Media and Content

• Google and the Browser Market

• Google and Broadband Wireless

• Google and SaaS (Software as a Service)

• Google in Connected Home

• Google and the Connected Life

• Google and Citywide Communications

• Google in Telephony

• Google in Public Safety

• Google in Cloud Computing

• Google in Applications

• Google and RFID

• Google in Education

• Google and Small Companies

• Google as Virtual Network Operator

• Google and M2M (Machine-to-Machine)

• Google in Location-based Services

Google Versus Reports

The Google Watch subscriber will receive several reports throughout the year that compare and contrast the market prospects, products and services, and SWOT analysis between each company. Google Versus reports will include:

• Google vs. Apple

• Google vs. Microsoft

• Google vs. AOL

• Google vs. Yahoo

• Google vs. Carriers

Custom Research Reports

Each Google Watch subscriber will be entitled to one custom research report per subscription year with the size and extent dependent on the subscription level as per the following:

• Level 1: Up to 10 pages

• Level 2: Up to 50 pages

• Level 3: 200 pages or more

Topics for the Custom Research Report will be chosen by the subscriber and may cover virtually any subject of interest or concern.

Advisory Services

The Google Watch subscriber will receive advisory services about topics of interest. Subscribers may ask either general questions or specific questions relative to Google Watch research and analysis. The number of individuals that may engage research and consulting staff depends on the subscription level:

• Level 1: Up to 50 Users

• Level 2: Up to 1,000 Users

• Level 3: Unlimited Users

Google Related Research

The Google Watch subscriber will be entitled to receive Google Related Research that addresses a variety of topics in great breadth and depth.

Current reports included with subscription:

• Android Smartphone Marketplace

• Mobile Local Search 2010: Location-based Search Market

• Local Search Meets Social Search

• Mobile Widgets 2009: Portable Applications on Mobile Platforms

• Mobile Web: State of the Market,