Overview:

Google recently launched Google + with the main objective of the offering to introduce social networking to Google users by connecting them through a social web application.  However, Google + has much more far reaching implications including taking on Facebook in their core areas.  As the service matures, and Google integrates with other offerings, we see this offering becoming a bridge to enable social commerce.

Report Benefits:

• Understand capabilities and features of Google +

• Identity how Google takes on Facebook with Google +

• Understand business issues surrounding Google +

• Identify integration and synergy opportunities with other Google offerings

• SWOT analysis for Google +

• Comparative analysis between Facebook and Google +

• Forecast future prospects for Google +

Audience:

• Social media companies

• E-commerce and mobile commerce companies

• Digital advertising solution companies

• Media, portals, and advertising companies

• Anyone focused on social networking, social commerce, and digital advertisin

Overview of Google+.

Google+ Features.

Google+ Circles.

Sparks.

Hangouts.

Mobile.

Mobile Devices and Social Network Applications.

Portability.

Smart

Connectivity.

Platforms.

Location Services.

Google+ and Location Services.

Instant Photo Upload.

Huddle.

Google+ in Business.

Google Meeting.

Google Screencast

Google Whiteboard.

Google+ Business Issues.

Business Models.

Google+ Business Pages.

Google+ and Education Business.

Google+ for Photographers.

SWOT Analysis.

Strengths.

Privacy.

Integration.

Enhancing Search Engine with Google+ Public Contents.

Spreading over Gmail users.

Spreading over YouTube users.

Competition with Business Social Networks.

Overcoming Facebook for Business.

Weaknesses.

More Advertising Needed for Google+.

Opportunities.

Opportunities of Google+ over Facebook.

Replacing Commercial Products with Google+.

Support of Location-based Advertising.

Supporting Touch-based Devices like iPad and iPod.

Threats.

More Privacy, less Public contents, less Advertising business.

Cooperation of Other Companies (Facebook and Skype)

Facebook Acquisitions Strategy.

Google+ Future Forecast

Google+ to take over Facebook.

More Integration.

Will Google+ steal users from other competitors like Facebook?.

Full Comparison: Facebook vs. Google+.

Summary.