The term probiotic means “for life” and it is currently used to name bacteria associated with beneficial effects for humans and animals. They are nutritional supplements and when ingested in sufficient amount confer bacterial health effects. The probiotics market has recently begun to move beyond yogurt to deliver probiotics in an increasing variety of foods and beverages.

The global probiotics market is estimated to grow at a CAGR of around 13% from 2009-2014 and Europe and Asia would be occupying the maximum market share by the end of 2014. The US Probiotics market is undeveloped, but in near future anticipated to provide a good opportunity for the growth of Probiotics market.

Aging population, rising cases of gastrointestinal disease and rising consumer consciousness for health-related issues is driving the growth of the Probiotics market. Probiotics claim to improve the immune system of the body which becomes another important driver for the growth of the probiotics market.

Probiotics in animal feed is another important area where its demand is increasing. Probiotics is gaining importance in aquaculture where it is used as pond cleaners, used in the early stages of growth of the chicks and with the help of genetic engineering it can have many other applications in animals and humans.

The present report offers an analysis of the global probiotics market and assesses the market by geography and also by segments. It analyzes the factors that are driving the growth of this industry and also the opportunities that are yet to be leveraged. It also discusses the major market trends and challenges faced by the Probiotics market. The report also presents the competitive structure of the industry and profiles major players in the probiotics market including Probi, Yakult and China Biotics.

Further, we have predicted the future growth of the probiotics market by combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings. We employed various significant variables that have an impact on this industry and created regression models with SPSS to determine the future direction of the industry.

1. Global Probiotics Market

1.1 An Introduction to Probiotics
1.2 Mechanism of Action of Probiotics
1.3 Benefits of Probiotics

2. Probiotics Market Analysis

2.1 Geographical Segmentation
2.2 European Probiotics Market
2.3 Asian Probiotics Market
2.3.1 China

3. Key Trends of Probiotics market

3.1 Increasing Yogurt Production
3.2 Increasing Health Benefits & Increasing Number of Functional Foods

4. Probiotics - Growth Drivers

4.1 Aging Baby Boomer Population
4.2 Increasing Focus on Weight Management
4.3 Demand for Probiotics Food is Expected to Grow Significantly
4.4 Increasing Demand of Probiotics in Animal Feed

5. Probiotics - Market Opportunities

5.1 The US: An Opportunity for Probiotics Market

Rising Aging Population
Rising Cases of Obesity Will Drive the Probiotic Demand in the US
Increasing Focus on Fitness
Increasing Health Care Expenditure
Increasing Demand of Functional Foods

5.2 Increasing Demand of Nutraceuticals Market
5.3 Large Scale Probiotics Production Capacity – Limited in China

6. Probiotics - Major Challenges

6.1 Labeling Issues
6.2 Delivery Challenges

7. Competitive Landscape - Probiotics Industry

7.1 Company Profile

7.1.1 Probi AB
Overview
Revenue and Income Analysis
Business Strategies

7.1.2 China Biotics
Overview
Revenue and Income Analysis
Business Strategies

7.1.3 Yakult Honsha
Overview
Sales and Income Analysis
Business Strategies
Yakult Lady System

8. Market Outlook

8.1 Probiotics - Market Forecast

8.2 Forecast Methodology

8.2.1 Dependent and Independent Variables
8.2.2 Correlation Analysis
8.2.3 Regression Analysis

List of Tables

Dependent & Independent Variables (2000– 2008)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output

List of Graphs

Probiotics Revenue Growth (2005-2008)
Probiotics Segmental Revenue Growth (2007-2008)
Geographical Growth Rate of Probiotics Market (2008)
Western Europe Probiotics Market (2004-2008)
Western Europe Probiotics Market by Segment: 2008
Chinese Probiotics Market: (2006-2008)
Chinese Probiotics Market by Segment: 2006-2008
Urban Per Capita Disposable Income in China Continues to Grow
Yogurt Production in Canada: (2002-2008)
Growth in Number of Functional Food in the North America Market
Aging World Population (1950-2010E)
Global Obesity Forecast of World Population (Billion): (2005 – 2015E)
Probiotics Food Revenue (2008A-2013E)
The US: Probiotics Market Forecast (2009E-2014E)
The US: Population Aged 65 & More (2008A – 2015E)
US Health Club Membership (Millions)
US National Health Care Expenditure (2000-2008)
The US: Functional Food Revenue Growth (2008A-2012E)
Nutraceutical Revenue Growth (2008A-2012E)
Probi AB: Revenue Growth (FY05-FY08)
Probi AB: Income Growth (FY05-FY08)
China Biotics: Revenue Growth (FY06-FY09)
China Biotics: Income Growth (FY06-FY09)
Yakult Honsha: Sales Growth (FY06-FY09)
Yakult Honsha: Income Growth (FY06-FY09)
Global Probiotics Market Forecast (2008A-2013F)

List of Charts

Region-wise Probiotics Functional Food Revenue: 2008
Region-wise Probiotics Dietary Supplement Revenue: 2008
Break-up of Health Benefits By Probiotics Products (%)
The US: Obesity and Overweight Population (%):2009
Forecast of Revenue By Geography (%):2014