Chapter 1 Executive Summary 2
Summary market level: other pet care 2
Summary category level: bird 3
Summary category level: fish 4
Summary category level: rodent 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Overview 17
Value Analysis 17
Volume Analysis 18
Chapter 4 Global Other Pet Care - Market Overview 19
Value analysis (US dollars), 2003−08 19
Value analysis (US dollars), 2008−13 20
Volume analysis, 2003−08 22
Volume analysis, 2008−13 23
Company share analysis 25
Distribution analysis 28
Expenditure and consumption per capita 30
Chapter 5 Leading Company Profile 32
Spectrum Brands Inc. 32
Chapter 6 Category Analysis: Bird 34
Value analysis (US dollars), 2003−08 34
Value analysis (US dollars), 2008−13 35
Volume analysis, 2003−08 37
Volume analysis, 2008−13 38
Company share analysis 40
Distribution analysis 43
Expenditure and consumption per capita 45
Chapter 7 Category Analysis: Fish 47
Value analysis (US dollars), 2003−08 47
Value analysis (US dollars), 2008−13 48
Volume analysis, 2003−08 50
Volume analysis, 2008−13 51
Company share analysis 53
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 8 Category Analysis: Rodent 60
Value analysis (US dollars), 2003−08 60
Value analysis (US dollars), 2008−13 61
Volume analysis, 2003−08 63
Volume analysis, 2008−13 64
Company share analysis 66
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 9 Research Methodology 73
Methodology overview 73
Secondary research 74
Market modeling 75
Creating an initial data model 75
Revising the initial data model 75
Creating a final estimate 76
Creating demographic value splits 76
Primary research 76
Data finalization 77
Ongoing research 77
Chapter 10 APPENDIX 78
Future readings 78
How to contact experts in your industry 78
Disclaimer 78
LIST OF FIGURES
Figure 1: Global other pet care value and value forecast, 2003−13 ($m, nominal prices) 21
Figure 2: Global other pet care category growth comparison, by value, 2003−13 21
Figure 3: Global other pet care volume and volume forecast, 2003−13 (kg/units, million) 24
Figure 4: Global other pet care category growth comparison, by volume, 2003−13 24
Figure 5: Global other pet care company share (top five companies), by value, 2007−08 (%) 27
Figure 6: Global other pet care distribution channels, by value, 2007−08 (%) 29
Figure 7: Global bird value and value forecast, 2003−13 ($m, nominal prices) 36
Figure 8: Global bird category growth comparison, by value, 2003−13 36
Figure 9: Global bird volume and volume forecast, 2003−13 (kg/units, million) 39
Figure 10: Global bird category growth comparison, by volume, 2003−13 39
Figure 11: Global bird company share (top five companies), by value, 2007−08 (%) 42
Figure 12: Global bird distribution channels, by value, 2007−08 (%) 44
Figure 13: Global fish value and value forecast, 2003−13 ($m, nominal prices) 49
Figure 14: Global fish category growth comparison, by value, 2003−13 49
Figure 15: Global fish volume and volume forecast, 2003−13 (kg/units, million) 52
Figure 16: Global fish category growth comparison, by volume, 2003−13 52
Figure 17: Global fish company share (top five companies), by value, 2007−08 (%) 55
Figure 18: Global fish distribution channels, by value, 2007−08 (%) 57
Figure 19: Global rodent value and value forecast, 2003−13 ($m, nominal prices) 62
Figure 20: Global rodent category growth comparison, by value, 2003−13 62
Figure 21: Global rodent volume and volume forecast, 2003−13 (kg/units, million) 65
Figure 22: Global rodent category growth comparison, by volume, 2003−13 65
Figure 23: Global rodent company share (top five companies), by value, 2007−08 (%) 68
Figure 24: Global rodent distribution channels, by value, 2007−08 (%) 70
Figure 25: Annual data review process 74
LIST OF TABLES
Table 1: Other pet care category definitions 8
Table 2: Other pet care distribution channels 9
Table 3: Global other pet care value (region-wise), 2003−08 ($m, nominal prices) 17
Table 4: Global other pet care value (region-wise) forecast, 2008–13 ($m, nominal prices) 17
Table 5: Global other pet care volume (region-wise), 2003−08 (kg/units, million) 18
Table 6: Global other pet care volume (region-wise) forecast, 2008–13 (kg/units, million) 18
Table 7: Global other pet care value, 2003−08 ($m, nominal prices) 19
Table 8: Global other pet care value forecast, 2008−13 ($m, nominal prices) 20
Table 9: Global other pet care volume, 2003−08 (kg/units, million) 22
Table 10: Global other pet care volume forecast, 2008−13 (kg/units, million) 23
Table 11: Global other pet care company share (top 20 companies) by value, 2007−08 (%) 25
Table 12: Global other pet care value, by company, 2007−08 ($m, nominal prices) 26
Table 13: Global other pet care distribution channels, by value, 2007−08 (%) 28
Table 14: Global other pet care value, by distribution channel, 2007−08 ($m, nominal prices) 28
Table 15: Global other pet care expenditure per capita, 2003−08 ($, nominal prices) 30
Table 16: Global other pet care forecast expenditure per capita, 2008−13 ($, nominal prices) 30
Table 17: Global other pet care consumption per capita, 2003−08 (kg/units) 31
Table 18: Global other pet care forecast consumption per capita, 2008−13 (kg/units) 31
Table 19: Spectrum Brands Inc. key facts 32
Table 20: Global bird value, 2003−08 ($m, nominal prices) 34
Table 21: Global bird value forecast, 2008−13 ($m, nominal prices) 35
Table 22: Global bird volume, 2003−08 (kg/units, million) 37
Table 23: Global bird volume forecast, 2008−13 (kg/units, million) 38
Table 24: Global bird company share (top 20 companies) by value, 2007−08 (%) 40
Table 25: Global bird value, by company, 2007−08 ($m, nominal prices) 41
Table 26: Global bird distribution channels, by value, 2007−08 (%) 43
Table 27: Global bird value, by distribution channel, 2007−08 ($m, nominal prices) 43
Table 28: Global bird expenditure per capita, 2003−08 ($, nominal prices) 45
Table 29: Global bird forecast expenditure per capita, 2008−13 ($, nominal prices) 45
Table 30: Global bird consumption per capita, 2003−08 (kg/units) 46
Table 31: Global bird forecast consumption per capita, 2008−13 (kg/units) 46
Table 32: Global fish value, 2003−08 ($m, nominal prices) 47
Table 33: Global fish value forecast, 2008−13 ($m, nominal prices) 48
Table 34: Global fish volume, 2003−08 (kg/units, million) 50
Table 35: Global fish volume forecast, 2008−13 (kg/units, million) 51
Table 36: Global fish company share (top 20 companies) by value, 2007−08 (%) 53
Table 37: Global fish value, by company, 2007−08 ($m, nominal prices) 54
Table 38: Global fish distribution channels, by value, 2007−08 (%) 56
Table 39: Global fish value, by distribution channel, 2007−08 ($m, nominal prices) 56
Table 40: Global fish expenditure per capita, 2003−08 ($, nominal prices) 58
Table 41: Global fish forecast expenditure per capita, 2008−13 ($, nominal prices) 58
Table 42: Global fish consumption per capita, 2003−08 (kg/units) 59
Table 43: Global fish forecast consumption per capita, 2008−13 (kg
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