Summary

Global Mining Industry Outlook to 2010: Marketing & Sales Strategies and the Impact of Recession and Recovery is a new report published by Global Markets Direct in association with ICD Research that analyzes how metal and mining companies and equipment, materials and service supplier's media spend, marketing and sales strategies & practices and business are being affected by the recession. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading miners and suppliers to the mining industry. The report also identifies metal and mining companies and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.

Scope

- The opinions and forward looking statements of over 1,000 industry executives have been captured in our in-depth survey, of which over 50% represent Directors, C-levels & Departmental Heads
- This report covers data and analysis on media channel spend, marketing and sales practices and industry developments by miners and their suppliers
- The report examines current practices and provides future expectations over the next 12-24 months
- The research is based on primary survey research conducted by Global Markets Direct in association with ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
- Key topics covered include media spend activity, marketing and sales behaviors & strategies by suppliers to the mining industry and how these have been affected by the recession, as well as threats & opportunities, investment outlook and business confidence among both buyers and suppliers.
- In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
- The report provides qualitative analysis of key industry opportunities and threats and contains full survey results
- The geographical scope of the research is global – drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East

Highlights

- 55% of industry players are looking to increase their marketing expenditure over the next 12 months, with only 29% looking to decrease it
- 28% of industry players are adapting product portfolios or positioning to meet clients cost pressures
- 57% of companies believe that the demonstration of confidence to their customers from increased marketing activity in the current business climate can give their company an edge

Reasons to buy

- Benchmark your sales and marketing plans with industry competitors to effectively determine strategy
- Identify the specific marketing approaches your competitors are using to win business during the recessionary climate
- Better promote your business by aligning your capabilities and business practices with your customer’s changing needs during these times of market uncertainty
- Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers in the mining industry
- Effectively plan your business strategies
- Predict how the industry will grow, consolidate and where it will stagnate
- Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry

1.1 List of Tables 5
1.2 List of Figures 8
2 Introduction 12
2.1 What is This Report About? 12
2.2 Methodology 12
2.3 Profile Of Survey Respondents 13
3 Executive Summary 17
3.1 The Mining Industry is Generally Optimistic About the Recovery of the Global Economy 17
3.2 Buyers in the Industry Are More Optimistic About Revenue Growth Than Suppliers 17
3.3 Mining Companies Will Increase Marketing Spend Over the Next 12 Months 17
3.4 Industry Players Face a Number of Key Challenges Due To the Recession 17
3.5 Suppliers and Buyers Are Adapting Their Marketing and Sales Strategies During Recession and Recovery to Face Immediate Business Concerns 18
4 Economic Outlook & Confidence 19
4.1 Global Economy Recovery Expectations 19
4.2 Revenue Growth Expectations 23
5 Mining Industry Investment Outlook 27
5.1 Fastest & Slowest Growing Markets 27
5.2 M&A Activity Predictions 34
5.3 Supplier’s Industry Outlook 37
6 Recession: Threats & Opportunities For The Mining Industry 41
6.1 Leading Business Concerns Due To Recession 41
6.2 Key Actions To Overcome Business Threats 46
6.3 Key Actions To Maintain & Win Buyer Business 50
6.4 Leading Recession Related Business Opportunities 60
7 Marketing Spend Activity 64
7.1 Annual Marketing Budgets: Suppliers to the Industry 64
7.2 Expected Change in Marketing Expenditure Levels: Suppliers to the Industry 68
7.3 Change in Expenditure by Media Channel: Suppliers to the Industry 72
7.4 Future Investment in Marketing and Sales Technology: Suppliers to the Industry 77
7.5 Annual Marketing Budgets: Mining Industry Players 82
7.6 Expected Change in Marketing Expenditure Levels: Mining Industry Players 86
7.7 Change in Expenditure by Media Channel: Mining Industry Players 90
7.8 Future Investment in Marketing and Sales Technology: Mining Industry Players 95
8 Marketing and Sales Behaviors and Strategies and the Impact of Recession and Recovery 101
8.1 Key Marketing Aims: Suppliers to the Industry 101
8.2 Marketing and Sales Practices During Recession and Recovery: Suppliers to the Industry 106
8.3 Expected Adaptations to Marketing Activities During Recession and Recovery: Suppliers to the Industry 110
8.4 Critical Success Factors for Choosing a Marketing Agency: Suppliers to the Industry 118
8.5 Marketing Attitudes and Approaches: Suppliers to the Industry 123
8.6 Key Marketing Aims: Mining Industry Players 125
8.7 Marketing and Sales Practices During Recession and Recovery: Mining Industry Players 129
8.8 Expected Adaptations to Marketing Activities During Recession and Recovery: Mining Industry Players 133
8.9 Critical Success Factors for Choosing a Marketing Agency: Mining Industry Players 140
8.10 Marketing Attitudes and Approaches: Mining Industry Players 145
9 Appendix 147
9.1 Full Survey Results-Closed Questions 147
9.2 Methodology 152
9.3 Contact Us 153
9.4 About Global Markets Direct 153
9.5 Disclaimer 153"
1.1 List of Tables
Table 1: Count Of Global Mining Industry Survey Respondents By Company Type (Number Of Respondents), 2009 Industry Survey 13
Table 2: Buyer Respondents By Job Role (% Buyer Respondents), Global Mining Industry, 2009 14
Table 3: Buyer Respondents By Organization’s Global Turnover (% Buyer Respondents), Global Mining Industry, 2009 14
Table 4: Buyer Respondents By Organization’s Total Employee Size (% Buyer Respondents), Global Mining Industry, 2009 15
Table 5: Supplier Respondents By Job Role (% Supplier Respondents), Global Mining Industry, 2009 15
Table 6: Supplier Respondents By Organization’s Global Turnover (% Supplier Respondents), Global Mining Industry, 2009 16
Table 7: Supplier Respondents By Organization's Total Employee Size (% Supplier Respondents), Global Mining Industry, 2009 16
Table 8: Global Mining Industry Expectations Of Global Economy Recovery Timings By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 21
Table 9: Global Mining Industry Expectations Of Global Economy Recovery Timings By Company Type: Mining & Metals Owner / Operator, Mining Contractors, Mining Industry Suppliers (% All Respondents), 2009 23
Table 10: Company Revenue Growth Optimism By Global Mining Industry Company Type: Mining & Metals Owner / Operator, Mining Contractors, Mining Industry Suppliers (% All Respondents), 2009 24
Table 11: Company Revenue Growth Optimism In The Global Mining Industry By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 26
Table 12: Mining & Metals Owner / Operator Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Mining & Metals Owner / Operator Respondents), 2009 29
Table 13: Mining Contractor Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Mining Contractor Respondents), 2009 31
Table 14: Mining Industry Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Mining Industry Supplier Respondents), 2009 33
Table 15: Key Growth Areas In The Global Mining Industry (Analysis Of Supplier Respondents), 2009 38
Table 16: Key Growth Areas In The Global Mining Industry (Analysis Of Senior Level Supplier Respondents), 2009 39
Table 17: Key Declining Areas In The Global Mining Industry (Analysis Of Supplier Respondents), 2009 40
Table 18: Key Declining Areas In The Global Mining Industry (Analysis Of Senior Level Supplier Respondents), 2009 40
Table 19: Mining & Metals Owner / Operator Vs. Mining Contractor Vs. Mining Industry Supplier : Leading Business Concerns For The Period 2009-2010 Among Global Mining Industry Buyers And Suppliers (% All Respondents), 2009 44
Table 20: Leading Business Concerns For The Period 2009-2010 Among Global Mining Industry Buyers And Suppliers By Region: North America, Europe, Asia-Pacific, Rest Of World (% All Respondents), 2009 45
Table 21: Most Important Actions Being Implemented To Overcome Leading Business Concerns In 2009-2010 In The Global Mining Industry (Analysis Of All Respondents), 2009 47
Table 22: Most Important Actions Being Implemented To Overcome Leading Business Concerns In 2009-2010 In The Global Mining Industry – Senior Level Responses Only, 2009 48
Table 23: Most Important Actions Being Implemented By Mining Industry Suppliers To Overcome Leading Business Concerns In 2009-2010 In The Global Mining Industry (Analysis Of Mining Industry Suppliers Respondents), 2009 49
Table 24: Most Important Actions Being Implemented By Mining & Metals Owner / Operator, Mining Contractors To Overcome Leading Business Concerns In 2009-2010 In The Global Mining Industry (Analysis Of Mining & Metals Owner / Operator, Mining Contractors Respondents), 2009 50
Table 25: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Mining Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2009 53
Table 26: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Mining Industry: Mining & Metals Owner / Operator Vs. Mining Contractor (% Buyer Respondents), 2009 55
Table 27: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Mining Industry: Analysis Of All Buyer Respondents By Company Turnover (% Buyer Respondents), 2009 56
Table 28: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Mining Industry: Analysis Of Buyer Respondents By Procurement Budget (% Buyer Respondents), 2009 57
Table 29: The Most Important Actions For Suppliers To Take To Maintain And Secure Buyer Business During The Recession In The Global Mining Industry: A