Hygiene market is considered to be one of the most stable, non-cyclical industries. During the last century, the best way to provide baby care was cloth diapers until the concept of disposable diapers came into existence. These days, diapers are becoming more and more comfortable, thinner and environmentally sound. Adult diapers are required for those adults who suffer from problems such as incontinence, difficulty in movement or dementia.

Diaper & Training pant represents the largest portion of hygiene market. Africa had been the largest market for baby diaper and training pants. Baby diaper penetration rate has been very high in countries like North America, EU and Japan. In the global hygiene market, underdeveloped markets show huge potential of growth.

Increase in global population resulting into more infants being born, has been the major driver of baby diaper market. Increase in standard of living of the people due to rising GDP is yet another important factor contributing to the growth of the overall diaper market. Rising aging population is the key driver of adult diaper market.

In our report, hygiene market has been divided into three segments: baby diaper & training, feminine care and adult diaper. Diaper market is further categorized into baby diaper and adult diaper segments. The report analyzes the global diaper market including regions like the US, China, Japan and India. All key drivers of the diaper market have been discussed in the report. Key trends like GDP growth rate in developing countries, rate of birth and GDP per capita have also been analyzed. Major challenges faced by the market have also been highlighted. The report profiles major players in the diaper market.

1. Introduction to Diaper Market
2. Global Hygiene Market
2.1 Market Overview
2.2 Market Segments
2.3 Breakdown by Region
3. Global Diaper Market
3.1 Market Overview
3.2 United States
3.3 Europe
3.4 China
3.5 Japan
3.6 India
3.7 Mexico
3.8 Brazil
4. Segments of Diaper Market
4.1 Baby Diaper Market
4.1.1 Overview
4.1.2 Market Share
4.2 Adults Diaper Market
4.2.1 Overview
4.2.2 Market Share
5. Market Dynamics
5.1 Key Trends
5.1.1 Rate of Birth and GDP per Capita
5.1.2 Eco-friendly Products
5.1.3 Wet Diaper Alarm
5.2 Growth Drivers
5.2.1 Increasing Urbanization
5.2.2 Increasing Population Worldwide
5.2.3 Aging Population
5.3 Issues
5.3.1 Social and Economic Barriers
5.3.2 Environmental Consequences
6. Company Profiles
6.1 Procter & Gamble
6.1.1 Business Description
6.1.2 Key Financials
6.1.3 Business Strategies
6.1.4 Technological Changes
6.1.5 Multi-brand Commercial Innovation
6.1.6 Integrated Supply Chain
6.2 Kimberly Clark
6.2.1 Business Description
6.2.2 Key Financials
6.2.3 Business Strategies
6.2.4 Undertaking Acquisitions
6.2.5 Focus on Human Resources
6.2.6 Developing New Products
6.3 SCA
6.3.1 Business Description
6.3.2 Key Financials
6.3.3 Business Strategies
6.3.4 Sustainable Value Creation
6.3.5 Improving Capital Efficiency
6.3.6 Continuous Innovation
6.4 Hengan
6.4.1 Business Description
6.4.2 Key Financials
6.4.3 Business Strategies
6.4.4 Focus on R&D
6.4.5 Efficient Internal Control System
6.4.6 Human Resource Management

List of Charts

Global Hygiene Market-by Segments (2009)
Global Hygiene Market-by Region (2009)
Global Baby Diaper & Training Pants Market-by Region (2010)
Global Baby Diaper Penetration Rate (2010)
US Disposable Diaper Shares (2008-2011)
US Branded Diaper Shares (2008-2010)
Disposable Diaper Market Share In China (2010)
Baby diaper Market Share In China (2009)
Diaper Sales Trend By City Types In China (2009-2012e)
Domestic Production Of Disposable Diaper In Japan (2003-2010)
Japan Shipment Volume Trends For SAP (2000-2010)
European Diaper Share (2008-2q2011)
Brazil Diaper Share (2009-2011)
Diaper Share In Mexico (2008-2010)
Indian Baby Diaper Market- By Brands (2010)
Usage of Baby Diapers Worldwide (2010)
Baby Diaper Market In Europe (2010)
Baby Diaper Market In Latin America (2010)
Global Adults Diaper Market- By Companies (2010)
Usage of Adults Diapers Worldwide (2010)
Adults Diaper Market In Latin America (2010)
Adults Diaper Market In Europe (2010)
Adults Diaper Market In North America (2010)
Increasing Urban Population (2005-2014e)
Increasing Population Worldwide (2005-2014e)
Increasing Aging Population Over 60 Years (2005-2013e)
Net Sales of P&G (2007-2011)
Net Sales of P&G- by Business Segments (2011)
Net Sales of Kimberly Clark (2006-2010)
Net Sales of Kimberly Clark- by Business Segments (2010)
Net sales of SCA (2006-2010)
Net sales of SCA- by Operating Segments (2010)
Revenue of Hengan (2006-2010)
Revenue of Hengan- by Business Segments (2010)

List of Tables

China Feminine Hygiene Market (2007-2020E)
China Baby Diaper Market (2007-2020E)
Rate of Birth, GDP per Capita for 20 Most Populated Countries