The car rental market was hard hit during the recent economic recession largely due to overall decline in spending, and reduced travel, among other factors. However, revival in economic conditions at global level, during 2010, restored the consumer needs and confidence which reflected in improved car rental market. As there are expectations of continued economic revival, the travel related activities will also increase, further driving the growth of car rental market.

The car rental market is well organized in developed nations and further growing. The United States accounts for the majority share in the global car rental industry, followed by Europe and other developed nations. This industry has taken roots in and constantly growing in emerging economies like India, China, and Brazil, among others.

The car rental industry has been witnessing consolidation for greater reach and strength. The industry is also experiencing a trend of low corporate pricing thus further intensifying the markets competitive scenario. The recent developments of the market include increased adoption of electric vehicles by car rental operators and the introduction a new concept of opaque rentals. The reported increase in international travel coupled with rise in both business and leisure spending on travel are continuously driving the growth of global car rental market.

The competition in the car rental market is intense and primarily based on price, service, and reliability. Hertz, Enterprise, Avis Budget, and Dollar Thrifty are the four key players in the global car rental market.

The report provides an analysis of the global car rental industry, with focus on various geographic regions. The market drivers, trends and challenges for the car rental industry have also been analyzed. The report also presents the competitive structure of the industry and profiles major players with a discussion of their key business strategies.

By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the global diabetic population. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.

1. Car Rental – An Overview

2. Global Car Rental Market

3. Regional Markets

3.1 The US Car Rental Market

3.1.1 Market Overview
3.1.2 Market Segments
3.1.3 Key Trends
3.1.4 Market Outlook

3.2 Europe Car Rental Market

3.2.1 Market Overview
3.2.2 Market Segments
3.2.3 Key Trends

3.3 Brazil Car Rental Market

Market Revenues
Fleet Size
Major Companies

3.4 China Car Rental Market

Overview
Market Revenues

3.5 India Car Rental Market

Overview
Market Revenues

4. Market Dynamics

4.1 Key Trends

4.1.1 Consolidation in Car Rental Market
4.1.2 Low Corporate Pricing and Tight Fleets
4.1.3 Slowdown in Consumer and Small Business Spending

4.2 Significant Developments

4.2.1 Introduction of Electric Vehicles
4.2.2 Opaque Rentals: A New Development Opportunity

4.3 Growth Drivers

4.3.1 Favorable Economic Environment
4.3.2 Growth in International Travel
4.3.3 Rise in Business Travel Spending

4.4 Challenge

4.4.1 GPS Tracking Facility: A Challenge Too

5. Car Rental - Competitive Scenario

5.1 Competition in the US Market
5.2 Competition in the European Market

6. Company Profiles

6.1 Hertz Global Holdings, Inc.

Company Overview
Key Financials
Business Strategies
Achieving Diversified Growth
Establishing Innovation Leadership

6.2 Dollar Thrifty Automotive Group, Inc.

Company Overview
Key Financials
Business Strategies
Diversified Fleet Composition
Enhanced Brand Representation

6.3 Avis Budget Group, Inc.

Company Overview
Key Financials
Business Strategies
Cost Reduction Initiatives
Exploiting Diverse Profit Opportunities

6.4 Enterprise Holdings, Inc.

Company Overview
Key Financials
Business Strategies
Offering Fuel-Efficient Alternatives
Sustainable Development

7. Market Outlook

7.1 Market Forecast
7.2 Forecast Methodology
7.2.1 Dependent and Independent Variables
7.2.2 Correlation Analysis
7.2.3 Regression Analysis

List of Charts

Global Car Rental Market Revenues, 2010 & 2015E
The US Car Rental Market Revenues, 2005-2010
The US Car Rental Fleet, 2005-2010
The US Car Rental Revenues per Unit, 2005-2010
Growth in Passenger Enplanements in the US, Jan10-Dec10
New Vehicle Sales into Rental and Rental Fleet Size in the US, 2008-2010
European Car Rental Market Revenues, 2009-2010
European Car Rental Market Type of Customer, 2010
European Car Rental Market by Type of Location, 2010
Brazil’s Car Rental Market Revenues, 2003-2010
Brazilian Rental Fleet Size and Average Age, 2003-2010
Number of Rental Companies in Brazil, 2003-2010
Brazilian Car Rental Companies’ Participation in Automotive Sales, 2003-2010
China’s Car Rental Market Revenues, 2010 & 2015E
India’s Car Rental Market Revenues, 2006 & 2010
% Change in Customer Spend on Car Rental, Q211 vs. Q210
GDP Forecast of Major Nations, 2012F
Growth in International Arrivals, 2006-2010
Growth in Global Business Travel Spending, 2009-2011E
Competition in the US Market, 2010
Hertz’s Revenues by Business Segments, 2010
Hertz’s Total and Car Rental Revenues, 2006-2010
Dollar Thrifty’s Revenue Breakdown, 2006-2010
Dollar Thrifty’s Vehicle Rental Revenues, 2006-2010
Avis Budget Group, Inc.’s Revenue by Segments, 2010
Avis Budget Group, Inc.’s Revenues and Net Income, 2006-2010
Enterprise Holdings, Inc.’s Revenues, 2006-2010
The US Car Rental Revenues Forecast, 2009-2014F

List of Tables

Hertz’s Revenues by Type of Car Rental, 2009
Dollar Thrifty’s Rental Locations, 2008-2010
Business Profile of the Car Rental Market in Brazil (percentage), 2006-2010
The US Corporate Car Rental Rates, 2010 vs. 2011
Competitive Landscape of Leading Car Rental Companies, 2009 & 2010
Market Share of the European Car Rental Market, 2009 & 2010
Dependent & Independent Variables (2006-2010)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output