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| Published Date : 1 December 2010 |
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Pages : 42 |
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Global Advertising industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.
Scope
* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of Global Advertising’s recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of Global Advertising
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market
Highlights
* Detailed information is included on market size, measured by value and/or volume
* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
The advertising industry consists of agencies providing advertising services, including display advertising services. The market value reflects net fee and commission revenue of the agencies for provision of such services to their clients, and does not equate to the total advertising expenditure within the country or region.
Similarly, revenue data provided in the Leading Companies chapter refers the total revenues retained by each company, after subtraction of any payments they may make on behalf of their clients to media channel suppliers, such as television broadcasters, newspaper and magazine publishers, etc. It also includes any revenue obtained from any non-advertising operations. Revenues therefore do not equate to the gross billings made by advertising agencies to their clients.
Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.
For the purposes of this report, the global market consists of North America, South America, Western Europe, Eastern Europe, and Asia-Pacific.
North America consists of Canada, Mexico, and the United States.
South America comprises Argentina, Brazil, Chile, Colombia, and Venezuela.
Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom.
Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.
Asia-Pacific comprises Australia, China, India, Japan, Singapore, South Korea, and Taiwan.
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Table of Contents : |
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 15
Supplier power 16
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Interpublic Group of Companies 20
Omnicom Group Inc. 24
WPP Group plc 27
Publicis Groupe SA 32
MARKET FORECASTS 37
Market value forecast 37
APPENDIX 38
Methodology 38
Industry associations 39
Related Datamonitor research 39
Disclaimer 41
ABOUT DATAMONITOR 42
Premium Reports 42
Summary Reports 42
Datamonitor consulting 42
LIST OF TABLES
Table 1: Global advertising industry value: $ billion, 2005–09 10
Table 2: Global advertising industry segmentation I:% share, by value, 2009 11
Table 3: Global advertising industry segmentation II: % share, by value, 2009 12
Table 4: Interpublic Group of Companies: key facts 20
Table 5: Interpublic Group of Companies: key financials ($) 21
Table 6: Interpublic Group of Companies: key financial ratios 22
Table 7: Omnicom Group Inc.: key facts 24
Table 8: Omnicom Group Inc.: key financials ($) 25
Table 9: Omnicom Group Inc.: key financial ratios 25
Table 10: WPP Group plc: key facts 27
Table 11: WPP Group plc: key financials ($) 30
Table 12: WPP Group plc: key financials (£) 30
Table 13: WPP Group plc: key financial ratios 30
Table 14: Publicis Groupe SA: key facts 32
Table 15: Publicis Groupe SA: key financials ($) 34
Table 16: Publicis Groupe SA: key financials (€) 34
Table 17: Publicis Groupe SA: key financial ratios 35
Table 18: Global advertising industry value forecast: $ billion, 2009–14 37
LIST OF FIGURES
Figure 1: Global advertising industry value: $ billion, 2005–09 10
Figure 2: Global advertising industry segmentation I:% share, by value, 2009 11
Figure 3: Global advertising industry segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the global advertising industry, 2009 13
Figure 5: Drivers of buyer power in the global advertising industry, 2009 15
Figure 6: Drivers of supplier power in the global advertising industry, 2009 16
Figure 7: Factors influencing the likelihood of new entrants in the global advertising industry, 2009 17
Figure 8: Factors influencing the threat of substitutes in the global advertising industry, 2009 18
Figure 9: Drivers of degree of rivalry in the global advertising industry, 2009 19
Figure 10: Interpublic Group of Companies: revenues & profitability 22
Figure 11: Interpublic Group of Companies: assets & liabilities 23
Figure 12: Omnicom Group Inc.: revenues & profitability 26
Figure 13: Omnicom Group Inc.: assets & liabilities 26
Figure 14: WPP Group plc: revenues & profitability 31
Figure 15: WPP Group plc: assets & liabilities 31
Figure 16: Publicis Groupe SA: revenues & profitability 35
Figure 17: Publicis Groupe SA: assets & liabilities 36
Figure 18: Global advertising industry value forecast: $ billion, 2009–14 37
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Published By : MarketLine |
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