VIEW 1
Catalyst 1
Summary 1
Methodology 1
GARDENING AND OUTDOOR LIVING MARKET OVERVIEW 5
Market overview 5
GARDENING AND OUTDOOR LIVING MARKET ANALYSIS 6
Market definition 6
Market analysis 7
Market value 8
GARDENING AND OUTDOOR LIVING MARKET ANALYSIS: COMPARISON WITHIN THE SECTOR 10
Market analysis by sector 10
Sector revenue comparison 11
GARDENING AND OUTDOOR LIVING MARKET ANALYSIS: TOTAL RETAIL COMPARISON 15
Market analysis: Comparison with total retail sector 15
Market revenue comparison 16
GARDENING AND OUTDOOR LIVING MARKET ANALYSIS: RETAIL FORMAT 18
Retail format definitions 18
Market analysis by retail format 21
Market revenues by retail format 22
Market analysis by retail format, 2002–12 24
APPENDIX 26
Methodology 26
Related research 27
consulting 27
Disclaimer 28


LIST OF FIGURES
Figure 1: Gardening and outdoor living market value in Canada, ($m), 2002–12 7
Figure 2: Gardening and outdoor living market value in Canada, ($m), 2002–07 8
Figure 3: Gardening and outdoor living market value in Canada, ($m), 2007–12 10
Figure 4: Home and garden products sector in Canada, value by market (%), 2007 11
Figure 5: Gardening and outdoor living market and home and garden products sector revenue comparison in Canada ($m), 2002–07 12
Figure 6: Gardening and outdoor living market and home and garden products sector, growth comparison in Canada (%), 2003–07 13
Figure 7: Gardening and outdoor living market and home and garden products sector, revenue comparison in Canada ($m), 2007–12 14
Figure 8: Gardening and outdoor living market and home and garden products sector, growth comparison in Canada (%), 2007–12 15
Figure 9: Gardening and outdoor living market as percentage of total retail sector in Canada, 2007 16
Figure 10: Gardening and outdoor living market and total retail sector, revenue comparison in Canada ($m), 2002–07 17
Figure 11: Gardening and outdoor living market and total retail sector, revenue comparison in Canada ($m), 2007–12 18
Figure 12: Gardening and outdoor living market segmentation by retail format in Canada (%), 2007 22
Figure 13: Gardening and outdoor living market analysis by retail format in Canada ($m), 2002–12 25


LIST OF TABLES
Table 1: Retail market definitions 6
Table 2: Gardening and outdoor living market value in Canada, ($m), 2002–12 7
Table 3: Gardening and outdoor living market value in Canada, ($m and C$m), 2002–07 9
Table 4: Gardening and outdoor living market value in Canada, ($m and C$m), 2007–12 10
Table 5: Gardening and outdoor living market and home and garden products sector revenue comparison in Canada ($m), 2002–07 12
Table 6: Gardening and outdoor living market and home and garden products sector, revenue comparison in Canada ($m), 2007–12 14
Table 7: Gardening and outdoor living market and total retail sector, revenue comparison in Canada ($m), 2002–07 17
Table 8: Gardening and outdoor living market and total retail sector, revenue comparison in Canada ($m), 2007–12 18
Table 9: (Part 1) Retail format definitions 19
Table 10: (Part 2) Retail format definitions 20
Table 11: (Part 3) Retail format definitions 21
Table 12: Gardening and outdoor living market revenues by retail format in Canada ($m), 2002–07 23
Table 13: Gardening and outdoor living market revenues by retail format in Canada ($m), 2007–12 24
Table 14: Gardening and outdoor living market analysis by retail format in Canada ($m), 2002–12 26