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Garage and Storage Shed Trends in the U.S., 3rd Edition |
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| Published Date : 1 April 2009 |
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Pages : 253 |
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The third edition of Garage and Storage Shed Trends in the U.S. examines how the market for garage organization products and storage sheds in the United States had been growing at a rapid pace until the housing crisis and recession impacted sales. It also analyzes consumers’ continued desire and need to organize their homes, and examines reasons why this need will drive demand as the economy recovers.
The report contains updated data on the U.S. market for garage organization products and storage sheds, including historical (2004-2008) and forecast (2008-2013) retail sales data. In addition to sales updates, the report updates factors and trends impacting growth, the impact of dynamic raw material prices, market and products trends, distribution and retail trends, and consumer usage information. The report also updates profiles of key marketers including Whirlpool, Stack On, Rubbermaid, Elfa International, Sauder Woodworking, Schulte, Slide-Lok, Premier Garage, GarageTek, Arrow Group Industries, and Tuff Shed.
New in the report are new product trends, key products launched in 2007 and 2008, new marketing initiatives and trends, eco-friendly initiatives, and consumer lifestyle trends. Also included are profiles of new marketers and ones not covered in the previous report, such as GarageMaid, FoldAway Storage Systems, Windquest, Storage Squared, Hercke International, RedLine Garage Gear, Tote Trac Corporation, Barrette, Reynolds Building Systems, and Little Cottage Co.
Report Methodology
The information contained in this report was obtained from both primary and secondary research. Primary research included consultation with executives from a variety of industry players such as Whirlpool, Slide-Lok, Hyloft, HandiSolutions, Hafele, BH North America, and Triton Garage. Primary research also included on-site examination of retailers. Secondary research entailed data-gathering from myriad business sources, including trade publications and newsletters; articles in consumer business newspapers and magazines; government data; information from industry and non-governmental associations, annual reports, 10Ks, and other financial releases from public companies; and other reports by SBI. Information on new product introductions was derived primarily from reports in the trade press and online. Analysis of consumer attitudes and demographics primarily derives from secondary research and the Simmons Market Research Bureau.
How You Will Benefit from this Report
If you are in the garage organization products or storage sheds markets or looking to enter, or if you’re a supplier, retailer, or analyst this report is invaluable as it provides a comprehensive package of information and insight about market, product, consumer, and retail trends. You will gain a thorough understanding of the current market, as well as projected markets and trends through 2013.
This report will help:
- Marketing Managers identify market opportunities and develop targeted promotion plans.
- Research and development professionals stay on top of competitor initiatives and explore demand for garage organization products and storage sheds.
- Advertising agencies to develop messages and images that compel consumers to purchase garage organization products and storage sheds
- Business development executives understand the dynamics of the market and identify possible partnerships.
- Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.
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Table of Contents : |
- Chapter 1: Executive Summary
- Scope of the Report
- Methodology
- Product Definitions
- The Market
- A Robust Market Slows Down
- Figure 1-1: U.S. Sales of Garage and Shed Storage, 2004-2008 (in millions of dollars)
- Figure 1-2: Sales by Product Category, 2008 (percent)
- Garage Organization Products and Sheds About 2% of Housewares
- Table 1-1: U.S. Retail Sales of Housewares 2007 (in billions of dollars)
- U.S. is Global Garage Organization and Shed Leader
- Factors Affecting Growth
- Increasing number of households
- Figure 1-3: Number of U.S. Households, 2000-2008 (in millions of households)
- Housing Boom Creates Demand for Organization
- Easy Credit Drives Consumption
- Larger U.S. homes but trending smaller
- Americans Love Big Garages
- Table 1-2: Type of Parking Facility of New One-Family Houses Completed (percent)
- Big Spenders, Non-Savers
- Lower Prices Drive Spending
- Bulk Buying Takes Up Space
- Investing in the Home
- Gardening Boosts Shed Sales
- Demographics Continue To Boost Storage Need
- Raw Material Prices Impact Manufacturers
- Market Projections
- Slower Growth in Future
- Figure 1-4: Projected U.S. sales of garage and shed storage, 2008-2013 (in billions of dollars)
- The Marketers
- Mergers, Acquisitions, Divestitures
- Market and Product Trends
- Easy Assembly Still Drives DIY Market
- Specialty items continue to grow
- Creating Space
- Bigger is Better
- Selling Value
- Toughness to Appeal to Men
- Aesthetics to Appeal to Women
- Eco-friendly Initiatives Begin to Emerge
- The Emotion of Organization
- A Storage Crisis
- Organization Reduces Stress
- Peace of Mind
- Outdoor Sheds Not Just for Garden Tools
- Market Dynamics
- Distribution Channels
- Installed Versus DIY Trends
- Installed Segment Local, Regional, Struggling
- DIY Segment Stressing Price, Convenience
- Retail outlets
- Exclusivity
- Lowe’s, Home Depot Target Women
- Internet Sells, Promotes and Educates
- Marketing and Promotion Trends
- Contests And Sweepstakes Still Popular
- Product Placement Provides Exposure
- Sponsorships Generate Publicity
- Spokesperson Connects with Consumers
- Price Promotions Stress Value
- Dealer Incentives Encourage Sales
- Leveraging Partnerships Extends Reach
- Selling Homebuilders and Home Sellers
- Branding Continues to Be Important
- Licensing Popular Brands
- Some Store Brand Activity
- Branding Commodities
- Shed Brands Communicate Functionality
- The Consumer
- Same Percentage of Households Spend More and Less Than $1,000 Annually on Home Improvements
- Sixty Percent of Households Do It Themselves with Home Improvements
- Other Spaces Higher Priorities Than Garage
- Younger Families With Higher Incomes, Advanced Educations Tend to Remodel Basements, Attics and Garages
- Purchase of Storage Sheds Remains Steady
- Majority of Households Spend More Than $500 on Sheds
- 75% of Households Assemble and Install Sheds Themselves
- Older Boomers With Larger Families, Young Children More Likely to Have Bought Sheds
- Southeast is Strongest Region for Sheds
- Boomers and College Graduates More Likely to Have Bought Garage Doors
- Central Region Strongest for Garage Doors
- Psychographic Traits of Remodelers and Shed Buyers
- Consumers Want Quality, Performance and Closet Storage
- Consumers Value Quality and Performance Most
- Closet Storage Most in Demand
- Consumers Do Want Large, Organized Garages
- Listening to Women
- Enormous Purchasing Power
- She Wants to Eliminate Clutter
- Builders Take “Women-Centric” Approach
- Do-It-Herself
- Consumers Say They Want Green Products
- Consumers Want But Don’t Often Buy Green
- Organization Calms Consumers
- Empty Nest Not So Empty
- Empty Nesters Downsizing
- Boomerangers Come Home
- A Fuller House for the Sandwich Generation
- Chapter 2: The Market
- Scope of the Report
- Methodology
- Product Definitions
- The Market
- A Robust Market Slows Down
- Figure 2-1: U.S. Sales of Garage and Shed Storage, 2004-2008 (in millions of dollars)…
- Figure 2-2: Sales by Product Category, 2008 (percent)
- Garage Organization Products and Sheds About 2% of Housewares
- Table 2-1: U.S. Retail Sales of Housewares 2007 (in billions of dollars)
- Regional Differences
- Figure 2-3: New One Family Houses Sold, Percent with Basements, 2007
- U.S. is Global Garage Organization and Shed Leader
- Factors Affecting Growth
- Increasing number of households
- Figure 2-4: Number of U.S. Households, 2000-2008 (households in millions)
- Housing Boom Creates Demand for Organization
- Table 2-2: Percent of Home Ownership, 1990-2008
- Figure 2-5: U.S. Quarterly Homeownership Rates, 2004-2008 (percent)
- Table 2-3: Annual Existing Home Sales, 2002-2008
- Table 2-4: Annual New Home Sales/Median Annual Sales Price, 1995-2008
- Table 2-5: Quarterly House Price Appreciation, 2005-2008 (percent)
- Table 2-6: Annual Housing Starts 2000-2008, Single Family Homes
- Easy Credit Drives Consumption
- Figure 2-6: Average Mortgage Rates, 2005-2008 (percent)
- Figure 2-7: First-Time Home Buyer Index in U.S., 2005-2008 (index)
- Figure 2-8: Consumer Credit in U.S., 2003-2008 (in billions of dollars)
- Figure 2-9: Home Mortgage Borrowing in U.S., 2003-2008 (in billions of dollars)
- Larger U.S. homes but trending smaller
- Table 2-7: Median Square Feet of Floor Area, New One Family Houses, 1985-2007
- Americans Love Big Garages
- Table 2-8: Type of Parking Facility of New One-Family Houses Completed (percent)
- Big Spenders, Non-Savers
- Table 2-9: Personal Income and Its Disposition, 2001-2008 (in billions of dollars)
- Figure 2-10: U.S. Quarterly Personal Consumption Expenditures and Gross Domestic Product, 2005-2008 (in billions of dollars)
- Lower Prices Drive Spending
- Figure 2-11: Consumer Price Index (CPI) Department Store Durable Goods, Dec. 1998-Jan. 2009
- Bulk Buying Takes Up Space
- Table 2-10: Club Store Sales and Membership, 2002-2008 (in billions of dollars and millions of members)
- Investing in the Home
- Table 2-11: U.S. Average Annual Consumer Expenditures, 2006 (percent)
- Table 2-12: Annual Home Remodeling Expenditures, 1995-2008 (in billions of dollars)
- Table 2-13: Home Improvement Products Sales (in billions of dollars)
- Self Storage Decline Could Boost Home Storage
- Gardening Boosts Shed Sales
- Demographics Continue To Boost Storage Need
- Raw Material Prices Impact Manufacturers
- Figure 2-12: Producer Price Index (PPI) of Crude Petroleum, 2005-Jan. 2009
- Figure 2-13: Produce
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Published By :SBI |
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