Fragrances - Scandinavia Industry Guide is an essential resource for top-level data and analysis covering the Fragrances industry in each of the Scandinavian (Denmark, Norway and Sweden) countries. The report includes easily comparable data on market value, segmentation, and five forces analysis, plus full five year market forecasts for each country. It examines future problems, innovations and potential growth areas within the market.

Scope of the Report

* Contains an executive summary market values, and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Compares data from Denmark, Norway and Sweden, alongside individual chapters on each country. .

* Includes a five-year forecast of the industry

Highlights

The Scandinavian fragrances market had a total market value of $539.9 million in 2008.

Denmark was the fastest growing country with a CAGR of 4.8% over the 2004–08 period.

Within the fragrances industry, Denmark is the leading country among the Scandinavian countries, with market revenues of $267.8 million in 2008.

The fragrances industry in Denmark is expected to lead the Scandinavian countries with a value of $326.3 million in 2013.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The fragrances market values consist of the total sales of female, male and unisex fragrances at retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using annual average exchange rates

CHAPTER 1 INTRODUCTION 12
1.1 What is this report about? 12
1.2 Who is the target reader? 12
1.3 How to use this report 12
1.4 Definitions 12
CHAPTER 2 SCANDINAVIA FRAGRANCES INDUSTRY OUTLOOK 13
2.1 Market Analysis 13
2.2 Market Revenues 14
CHAPTER 3 FRAGRANCES IN DENMARK 18
3.1 Market Overview 18
3.2 Market Value 20
3.3 Market Volume 21
3.4 Market Segmentation I 22
3.5 Market Segmentation II 23
3.6 Market Share 24
3.7 Five Forces Analysis 25
3.8 Leading Companies 32
3.9 Distribution 42
3.10 Market Forecasts 43
3.11 Macroeconomic Indicators 45
CHAPTER 4 FRAGRANCES IN NORWAY 47
4.1 Market Overview 47
4.2 Market Value 49
4.3 Market Volume 50
4.4 Market Segmentation I 51
4.5 Market Segmentation II 52
4.6 Market Share 53
4.7 Five Forces Analysis 54
4.8 Leading Companies 61
4.9 Distribution 71
4.10 Market Forecasts 72
4.11 Macroeconomic Indicators 74
CHAPTER 5 FRAGRANCES IN SWEDEN 76
5.1 Market Overview 76
5.2 Market Value 78
5.3 Market Volume 79
5.4 Market Segmentation I 80
5.5 Market Segmentation II 81
5.6 Market Share 82
5.7 Five Forces Analysis 83
5.8 Leading Companies 90
5.9 Distribution 101
5.10 Market Forecasts 102
5.11 Macroeconomic Indicators 104
CHAPTER 6 APPENDIX 106
6.1 Data Research Methodology 106

LIST OF TABLES
Table 1: Scandinavia fragrances industry, revenue ($m) 2004–13 14
Table 2: Scandinavia fragrances industry, revenue ($m) 2004–08 15
Table 3: Scandinavia fragrances industry forecast, revenue ($m) 2008–13 16
Table 4: Denmark Fragrances Market Value: $ million, 2004-2008 20
Table 5: Denmark Fragrances Market Volume: Units million, 2004-2008 21
Table 6: Denmark Fragrances Market Segmentation I: % Share, by Value, 2008 22
Table 7: Denmark Fragrances Market Segmentation II: % Share, by Value, 2008 23
Table 8: Denmark Fragrances Market Share: % Share, by Value, 2008 24
Table 9: Key Facts: L’Oreal S.A. 32
Table 10: Key Financials: L’Oreal S.A. 35
Table 11: Key Facts: The Procter & Gamble Company 36
Table 12: Key Financials: The Procter & Gamble Company 39
Table 13: Key Facts: Coty Inc. 40
Table 14: Denmark Fragrances Distribution: % Share, by Value, 2008 42
Table 15: Denmark Fragrances Market Value Forecast: $ million, 2008-2013 43
Table 16: Denmark Fragrances Market Volume Forecast: Units million, 2008-2013 44
Table 17: Denmark Size of Population (million) , 2004-2008 45
Table 18: Denmark GDP (Constant 2000 Prices, $ billion), 2004-2008 45
Table 19: Denmark Inflation, 2004-2008 46
Table 20: Denmark Exchange Rate, 2004-2008 46
Table 21: Norway Fragrances Market Value: $ million, 2004-2008 49
Table 22: Norway Fragrances Market Volume: Units million, 2004-2008 50
Table 23: Norway Fragrances Market Segmentation I: % Share, by Value, 2008 51
Table 24: Norway Fragrances Market Segmentation II: % Share, by Value, 2008 52
Table 25: Norway Fragrances Market Share: % Share, by Value, 2008 53
Table 26: Key Facts: Coty Inc. 61
Table 27: Key Facts: L’Oreal S.A. 63
Table 28: Key Financials: L’Oreal S.A. 66
Table 29: Key Facts: The Procter & Gamble Company 67
Table 30: Key Financials: The Procter & Gamble Company 70
Table 31: Norway Fragrances Distribution: % Share, by Value, 2008 71
Table 32: Norway Fragrances Market Value Forecast: $ million, 2008-2013 72
Table 33: Norway Fragrances Market Volume Forecast: Units million, 2008-2013 73
Table 34: Norway Size of Population (million) , 2004-2008 74
Table 35: Norway GDP (Constant 2000 Prices, $ billion), 2004-2008 74
Table 36: Norway Inflation, 2004-2008 75
Table 37: Norway Exchange Rate, 2004-2008 75
Table 38: Sweden Fragrances Market Value: $ million, 2004-2008 78
Table 39: Sweden Fragrances Market Volume: Units million, 2004-2008 79
Table 40: Sweden Fragrances Market Segmentation I: % Share, by Value, 2008 80
Table 41: Sweden Fragrances Market Segmentation II: % Share, by Value, 2008 81
Table 42: Sweden Fragrances Market Share: % Share, by Value, 2008 82
Table 43: Key Facts: L’Oreal S.A. 90
Table 44: Key Financials: L’Oreal S.A. 93
Table 45: Key Facts: The Procter & Gamble Company 94
Table 46: Key Financials: The Procter & Gamble Company 97
Table 47: Key Facts: LVMH Moet Hennessy Louis Vuitton 98
Table 48: Key Financials: LVMH Moet Hennessy Louis Vuitton 100
Table 49: Sweden Fragrances Distribution: % Share, by Value, 2008 101
Table 50: Sweden Fragrances Market Value Forecast: $ million, 2008-2013 102
Table 51: Sweden Fragrances Market Volume Forecast: Units million, 2008-2013 103
Table 52: Sweden Size of Population (million) , 2004-2008 104
Table 53: Sweden GDP (Constant 2000 Prices, $ billion), 2004-2008 104
Table 54: Sweden Inflation, 2004-2008 105
Table 55: Sweden Exchange Rate, 2004-2008 105


LIST OF FIGURES
Figure 1: Scandinavia fragrances industry, revenue ($m) 2004–13 14
Figure 2: Scandinavia fragrances industry, revenue ($m) 2004–08 15
Figure 3: Scandinavia fragrances industry forecast, revenue ($m) 2008–13 16
Figure 4: Scandinavia fragrances industry, Segmentation (%) 2008 17
Figure 5: Denmark Fragrances Market Value: $ million, 2004-2008 20
Figure 6: Denmark Fragrances Market Volume: Units million, 2004-2008 21
Figure 7: Denmark Fragrances Market Segmentation I: % Share, by Value, 2008 22
Figure 8: Denmark Fragrances Market Segmentation II: % Share, by Value, 2008 23
Figure 9: Denmark Fragrances Market Share: % Share, by Value, 2008 24
Figure 10: Forces Driving Competition in the Fragrances Market in Denmark, 2008 25
Figure 11: Drivers of Buyer Power in the Fragrances Market in Denmark, 2008 27
Figure 12: Drivers of Supplier Power in the Fragrances Market in Denmark, 2008 28
Figure 13: Factors Influencing the Likelihood of New Entrants in the Fragrances Market in Denmark, 2008 29
Figure 14: Factors Influencing the Threat of Substitutes in the Fragrances Market in Denmark, 2008 30
Figure 15: Drivers of Degree of Rivalry in the Fragrances Market in Denmark, 2008 31
Figure 16: Revenues & Profitability: L’Oreal S.A. 35
Figure 17: Revenues & Profitability: The Procter & Gamble Company 39
Figure 18: Denmark Fragrances Distribution: % Share, by Value, 2008 42
Figure 19: Denmark Fragrances Market Value Forecast: $ million, 2008-2013 43
Figure 20: Denmark Fragrances Market Volume Forecast: Units million, 2008-2013 44
Figure 21: Norway Fragrances Market Value: $ million, 2004-2008 49
Figure 22: Norway Fragrances Market Volume: Units million, 2004-2008 50
Figure 23: Norway Fragrances Market Segmentation I: % Share, by Value, 2008 51
Figure 24: Norway Fragrances Market Segmentation II: % Share, by Value, 2008 52
Figure 25: Norway Fragrances Market Share: % Share, by Value, 2008 53
Figure 26: Forces Driving Competition in the Fragrances Market in Norway, 2008 54
Figure 27: Drivers of Buyer Power in the Fragrances Market in Norway, 2008 56
Figure 28: Drivers of Supplier Power in the Fragrances Market in Norway, 2008 57
Figure 29: Factors Influencing the Likelihood of New Entrants in the Fragrances Market in Norway, 2008 58
Figure 30: Factors Influencing the Threat of Substitutes in the Fragrances Market in Norway, 2008 59
Figure 31: Drivers of Degree of Rivalry in the Fragrances Market in Norway, 2008 60
Figure 32: Revenues & Profitability: L’Oreal S.A. 66
Figure 33: Revenues & Profitability: The Procter & Gamble Company 70
Figure 34: Norway Fragrances Distribution: % Share, by Value, 2008 71
Figure 35: Norway Fragrances Market Value Forecast: $ million, 2008-2013 72
Figure 36: Norway Fragrances Market Volume Forecast: Units million, 2008-2013 73
Figure 37: Sweden Fragrances Market Value: