Summary

Fomento Economico Mexicano (FEMSA) is one of the leading beverage companies in the world. The company is engaged in the production and distribution of beer and is the bottler of Coca-Cola Company. FEMSA operates retail stores under the brand Oxxo in Mexico. The company operates principally in countries such as Mexico, Central America, Colombia, Venezuela, Brazil, and Argentina. It is the largest beverage company in Latin America, exporting its products to the U.S., Europe and Asia.

Global Markets Direct, the leading business information provider, presents an in-depth strategic and operational analysis of Fomento Economico Mexicano, S.A.B. de C.V. The report provides a comprehensive insight into the company, including business structure and operations, executive biographies and key competitors. The hallmark of the report is the detailed strategic analysis and Global Markets Direct’s views on the company.

Scope

-The company’s strengths and weaknesses and areas of development or decline are analyzed. Strategic and operational factors are considered.
-The opportunities open to the company are considered and its growth potential assessed. Competitive or technological threats are highlighted.
-The report contains critical company information – business structure and operations, company history, major products and services, key competitors, key employees and executive biographies, different locations and important subsidiaries.

Reasons to buy

-A quick “one-stop-shop” to understand the company.
-Enhance business/sales activities by understanding customers’ businesses better.
-Get detailed information and strategic analysis on companies operating in your industry.
-Identify prospective partners and suppliers – with key data on their businesses and locations.
-Capitalize on competitors’ weaknesses and target the market opportunities available to them.
-Scout for potential acquisition targets, with detailed insight into the companies’ strategic and operational performance.

Key Information  1
Key Facts  1
  2
List of Tables  2
Company Overview  3
Major Products and Services  4
Overview  4
History  5
SWOT Analysis Overview  7
Overview  7
Fomento Economico Mexicano, S.A.B. de C.V - Strengths  7
Dominant Market Position  7
Strong Brand Portfolio  7
Robust Financial Performance  7
Fomento Economico Mexicano, S.A.B. de C.V - Weaknesses  7
Dependence on the Mexican Market  7
Heavy Reliance on Coca-Cola Trademark Beverages  7
Fomento Economico Mexicano, S.A.B. de C.V - Opportunities  8
Growing Mexican Soft Drinks Market  8
Increasing Bottled Water Market  8
Strategic Acquisitions  8
Growing Beer Market in Brazil  8
Fomento Economico Mexicano, S.A.B. de C.V - Threats  8
Changing Consumer Preferences  8
Increasing Brewing Costs  8
Highly Competitive Market  8
Key Competitors  9
Key Employees  9
Key Employee Biographies  10
Company Statement  11
Locations And Subsidiaries  13
Head Office  13
Other Locations & Subsidiaries  13
Appendix  14
Methodology  14
About Global Markets Direct  14
Contact Us  14
Disclaimer  14

List of Tables 
Fomento Economico Mexicano, S.A.B. de C.V, Key Facts  1
Major Products and Services  4
Fomento Economico Mexicano, S.A.B. de C.V, History  5
Fomento Economico Mexicano, S.A.B. de C.V, Key Employees  9
Fomento Economico Mexicano, S.A.B. de C.V, Key Employee Biographies  10
Fomento Economico Mexicano, S.A.B. de C.V, Subsidiaries  13