Chapter 1 EXECUTIVE SUMMARY 2 Summary Market Level - Feminine care 2 Summary category level - Internal cleansers 3 Summary category level - Pantiliners and shields 4 Summary category level - Sanitary pads 5 Summary category level - Tampons 6 Chapter 2 INTRODUCTION 7 What is this report about? 7 How to use this report 7 Market Definition 8 Chapter 3 MARKET OVERVIEW 21 Value Analysis, 2002–2007 21 Value Analysis, 2007–2012 22 Value Analysis, US$ 2002–2007 24 Value Analysis, US$ 2007–2012 24 Volume Analysis, 2002–2007 26 Volume Analysis, 2007–2012 27 Company and Brand Share Analysis 30 Distribution Analysis 34 Expenditure & consumption per capita 36 Chapter 4 LEADING COMPANY PROFILES 39 Procter & Gamble Company, The 39 Kimberly-Clark Corporation 42 Chapter 5 CATEGORY ANALYSIS - INTERNAL CLEANSERS 44 Value Analysis, 2002–2007 44 Value Analysis, 2007–2012 45 Value Analysis, US$ 2002–2007 47 Value Analysis, US$ 2007–2012 47 Volume Analysis, 2002–2007 48 Volume Analysis, 2007–2012 49 Company and Brand Share Analysis 51 Distribution Analysis 54 Expenditure & consumption per capita 56 Chapter 6 CATEGORY ANALYSIS - PANTILINERS AND SHIELDS 59 Value Analysis, 2002–2007 59 Value Analysis, 2007–2012 60 Value Analysis, US$ 2002–2007 62 Value Analysis, US$ 2007–2012 62 Volume Analysis, 2002–2007 63 Volume Analysis, 2007–2012 64 Company and Brand Share Analysis 66 Distribution Analysis 69 Expenditure & consumption per capita 71 Chapter 7 CATEGORY ANALYSIS - SANITARY PADS 74 Value Analysis, 2002–2007 74 Value Analysis, 2007–2012 75 Value Analysis, US$ 2002–2007 77 Value Analysis, US$ 2007–2012 77 Volume Analysis, 2002–2007 78 Volume Analysis, 2007–2012 79 Company and Brand Share Analysis 81 Distribution Analysis 84 Expenditure & consumption per capita 86 Chapter 8 CATEGORY ANALYSIS - TAMPONS 89 Value Analysis, 2002–2007 89 Value Analysis, 2007–2012 90 Value Analysis, US$ 2002–2007 92 Value Analysis, US$ 2007–2012 92 Volume Analysis, 2002–2007 93 Volume Analysis, 2007–2012 94 Company and Brand Share Analysis 96 Distribution Analysis 99 Expenditure & consumption per capita 101 Chapter 9 COUNTRY COMPARISON 104 Value 104 Volume 109 Market Share 114 Chapter 10 NEW PRODUCT DEVELOPMENT 115 Product launches over time 115 Recent product launches 116 Chapter 11 UK SOCIOECONOMIC PROFILE 117 Country Overview 117 Key Facts 118 Political Overview 120 UK Economic Overview 121 Chapter 12 UK MACROECONOMIC PROFILE 122 Macroeconomic Indicators 122 Chapter 13 RESEARCH METHODOLOGY 127 Methodology overview 127 Secondary research 128 Market modeling 129 Primary research 130 Data finalization 131 Ongoing research 131 Chapter 14 APPENDIX 132 Future readings 132 How to contact experts in your industry 132 Disclaimer 132
LIST OF FIGURES Figure 1: UK feminine care value & value forecast, 2002−2012 (£ m, nominal prices) 23 Figure 2: UK feminine care category growth comparison, by value, 2002−2012 25 Figure 3: UK feminine care volume & volume forecast, 2002−2012 (Units/6 oz bottle m) 28 Figure 4: UK feminine care category growth comparison, by volume, 2002−2012 29 Figure 5: UK feminine care company share, by value, 2006−2007 (%) 32 Figure 6: UK feminine care distribution channels, by value, 2006−2007(%) 35 Figure 7: UK internal cleansers value & value forecast, 2002−2012 (£ m, nominal prices) 46 Figure 8: UK internal cleansers volume & volume forecast, 2002−2012 (6 oz bottle m) 50 Figure 9: UK internal cleansers company share, by value, 2006−2007 (%) 52 Figure 10: UK internal cleansers distribution channels, by value, 2006−2007(%) 55 Figure 11: UK pantiliners and shields value & value forecast, 2002−2012 (£ m, nominal prices) 61 Figure 12: UK pantiliners and shields volume & volume forecast, 2002−2012 (Units m) 65 Figure 13: UK pantiliners and shields company share, by value, 2006−2007 (%) 67 Figure 14: UK pantiliners and shields distribution channels, by value, 2006−2007(%) 70 Figure 15: UK sanitary pads value & value forecast, 2002−2012 (£ m, nominal prices) 76 Figure 16: UK sanitary pads volume & volume forecast, 2002−2012 (Units m) 80 Figure 17: UK sanitary pads company share, by value, 2006−2007 (%) 82 Figure 18: UK sanitary pads distribution channels, by value, 2006−2007(%) 85 Figure 19: UK tampons value & value forecast, 2002−2012 (£ m, nominal prices) 91 Figure 20: UK tampons volume & volume forecast, 2002−2012 (Units m) 95 Figure 21: UK tampons company share, by value, 2006−2007 (%) 97 Figure 22: UK tampons distribution channels, by value, 2006−2007(%) 100 Figure 23: Global feminine care market split (value terms, 2007) – Top 5 countries 105 Figure 24: Global feminine care market value, 2002–2007 (Top 5 countries) 108 Figure 25: Global feminine care market split (volume terms, 2007) – Top 5 countries 110 Figure 26: Global feminine care market volume, 2002–2007 (Top 5 countries) 113 Figure 27: Map of UK 119 Figure 28: Annual data review process 128
LIST OF TABLES Table 1: Feminine care category definitions 9 Table 2: Feminine care distribution channels 10 Table 3: UK feminine care value, 2002–2007 (£ m, nominal prices) 21 Table 4: UK feminine care value forecast, 2007–2012 (£ m, nominal prices) 22 Table 5: UK feminine care value, 2002–2007 (US$ m nominal prices) 24 Table 6: UK feminine care value forecast, 2007–2012 (US$ m nominal prices) 24 Table 7: UK feminine care volume, 2002–2007 (Units/6 oz bottle m) 26 Table 8: UK feminine care volume forecast, 2007–2012 (Units/6 oz bottle m) 27 Table 9: UK feminine care brand share, by value, 2006−2007 (%) 30 Table 10: UK feminine care value, by brand 2006−2007 (£ m nominal prices) 31 Table 11: UK feminine care company share by value, 2006−2007 (%) 33 Table 12: UK feminine care value, by company, 2006−2007 (£ m nominal prices) 33 Table 13: UK feminine care distribution channels, by value, 2006−2007 (%) 34 Table 14: UK feminine care value, by distribution channel, 2006−2007 (£ m nominal prices) 34 Table 15: UK feminine care expenditure per capita, 2002–2007 (£, nominal prices) 36 Table 16: UK feminine care forecast expenditure per capita, 2007–2012 (£, nominal prices) 36 Table 17: UK feminine care expenditure per capita, 2002–2007 (US$ nominal prices) 37 Table 18: UK feminine care forecast expenditure per capita, 2007–2012 (US$ nominal prices) 37 Table 19: UK feminine care consumption per capita, 2002–2007 (Units/6 oz bottle) 38 Table 20: UK feminine care forecast consumption per capita, 2007–2012 (Units/6 oz bottle) 38 Table 21: Procter & Gamble Company, The Key Facts 39 Table 22: Kimberly-Clark Corporation Key Facts 42 Table 23: UK internal cleansers value, 2002–2007 (£ m, nominal prices) 44 Table 24: UK internal cleansers value forecast, 2007–2012 (£ m, nominal prices) 45 Table 25: UK internal cleansers value, 2002–2007 (US$ m nominal prices) 47 Table 26: UK internal cleansers value forecast, 2007–2012 (US$ m nominal prices) 47 Table 27: UK internal cleansers volume, 2002–2007 (6 oz bottle m) 48 Table 28: UK internal cleansers volume forecast, 2007–2012 (6 oz bottle m) 49 Table 29: UK internal cleansers brand share, by value, 2006−2007 (%) 51 Table 30: UK internal cleansers value, by brand 2006−2007 (£ m nominal prices) 51 Table 31: UK internal cleansers company share by value, 2006−2007 (%) 53 Table 32: UK internal cleansers value, |