EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Procter & Gamble Company, The 21
Johnson & Johnson 25
L'Oreal S.A. 29
MARKET DISTRIBUTION 34
MARKET FORECASTS 35
Market value forecast 35
Market volume forecast 36
MACROECONOMIC INDICATORS 37
APPENDIX 39
Methodology 39
Industry associations 40
Related research 40
Disclaimer 41
ABOUT THE PUBLISHER 42
Premium Reports 42
Summary Reports 42
Our Consultancy42

LIST OF TABLES
Table 1: United States facial care market value: $ million, 2005–09 10
Table 2: United States facial care market volume: million units, 2005–09 11
Table 3: United States facial care market segmentation I:% share, by value, 2009 12
Table 4: United States facial care market segmentation II: % share, by value, 2009 13
Table 5: United States facial care market share: % share, by value, 2009 14
Table 6: Procter & Gamble Company, The: key facts 21
Table 7: Procter & Gamble Company, The: key financials ($) 23
Table 8: Procter & Gamble Company, The: key financial ratios 23
Table 9: Johnson & Johnson: key facts 25
Table 10: Johnson & Johnson: key financials ($) 27
Table 11: Johnson & Johnson: key financial ratios 27
Table 12: L'Oreal S.A.: key facts 29
Table 13: L'Oreal S.A.: key financials ($) 31
Table 14: L'Oreal S.A.: key financials (€) 31
Table 15: L'Oreal S.A.: key financial ratios 32
Table 16: United States facial care market distribution: % share, by value, 2009 34
Table 17: United States facial care market value forecast: $ million, 2009–14 35
Table 18: United States facial care market volume forecast: million units, 2009–14 36
Table 19: United States size of population (million), 2005–09 37
Table 20: United States gdp (constant 2000 prices, $ billion), 2005–09 37
Table 21: United States gdp (current prices, $ billion), 2005–09 37
Table 22: United States inflation, 2005–09 38
Table 23: United States consumer price index (absolute), 2005–09 38
Table 24: United States exchange rate, 2005–09 38

LIST OF FIGURES
Figure 1: United States facial care market value: $ million, 2005–09 10
Figure 2: United States facial care market volume: million units, 2005–09 11
Figure 3: United States facial care market segmentation I:% share, by value, 2009 12
Figure 4: United States facial care market segmentation II: % share, by value, 2009 13
Figure 5: United States facial care market share: % share, by value, 2009 14
Figure 6: Forces driving competition in the facial care market in the United States, 2009 15
Figure 7: Drivers of buyer power in the facial care market in the United States, 2009 16
Figure 8: Drivers of supplier power in the facial care market in the United States, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the facial care market in the United States, 2009 18
Figure 10: Factors influencing the threat of substitutes in the facial care market in the United States, 2009 19
Figure 11: Drivers of degree of rivalry in the facial care market in the United States, 2009 20
Figure 12: Procter & Gamble Company, The: revenues & profitability 24
Figure 13: Procter & Gamble Company, The: assets & liabilities 24
Figure 14: Johnson & Johnson: revenues & profitability 28
Figure 15: Johnson & Johnson: assets & liabilities 28
Figure 16: L'Oreal S.A.: revenues & profitability 32
Figure 17: L'Oreal S.A.: assets & liabilities 33
Figure 18: United States facial care market distribution: % share, by value, 2009 34
Figure 19: United States facial care market value forecast: $ million, 2009–14 35
Figure 20: United States facial care market volume forecast: million units, 2009–14 36