EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Kao Corporation 21
Shiseido Company, Limited 25
Pola Cosmetics Inc. 29
MARKET DISTRIBUTION 31
MARKET FORECASTS 32
Market value forecast 32
Market volume forecast 33
MACROECONOMIC INDICATORS 34
APPENDIX 36
Methodology 36
Industry associations 37
Related research 37
Disclaimer 38
ABOUT THE PUBLISHER 39
Premium Reports 39
Summary Reports 39
Our Consultancy39
LIST OF TABLES
Table 1: Japan facial care market value: $ million, 2005–09 10
Table 2: Japan facial care market volume: million units, 2005–09 11
Table 3: Japan facial care market segmentation I:% share, by value, 2009 12
Table 4: Japan facial care market segmentation II: % share, by value, 2009 13
Table 5: Japan facial care market share: % share, by value, 2009 14
Table 6: Kao Corporation: key facts 21
Table 7: Kao Corporation: key financials ($) 23
Table 8: Kao Corporation: key financials (¥) 23
Table 9: Kao Corporation: key financial ratios 23
Table 10: Shiseido Company, Limited: key facts 25
Table 11: Shiseido Company, Limited: key financials ($) 27
Table 12: Shiseido Company, Limited: key financials (¥) 27
Table 13: Shiseido Company, Limited: key financial ratios 27
Table 14: Pola Cosmetics Inc.: key facts 29
Table 15: Japan facial care market distribution: % share, by value, 2009 31
Table 16: Japan facial care market value forecast: $ million, 2009–14 32
Table 17: Japan facial care market volume forecast: million units, 2009–14 33
Table 18: Japan size of population (million), 2005–09 34
Table 19: Japan gdp (constant 2000 prices, $ billion), 2005–09 34
Table 20: Japan gdp (current prices, $ billion), 2005–09 34
Table 21: Japan inflation, 2005–09 35
Table 22: Japan consumer price index (absolute), 2005–09 35
Table 23: Japan exchange rate, 2005–09 35
LIST OF FIGURES
Figure 1: Japan facial care market value: $ million, 2005–09 10
Figure 2: Japan facial care market volume: million units, 2005–09 11
Figure 3: Japan facial care market segmentation I:% share, by value, 2009 12
Figure 4: Japan facial care market segmentation II: % share, by value, 2009 13
Figure 5: Japan facial care market share: % share, by value, 2009 14
Figure 6: Forces driving competition in the facial care market in Japan, 2009 15
Figure 7: Drivers of buyer power in the facial care market in Japan, 2009 16
Figure 8: Drivers of supplier power in the facial care market in Japan, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the facial care market in Japan, 2009 18
Figure 10: Factors influencing the threat of substitutes in the facial care market in Japan, 2009 19
Figure 11: Drivers of degree of rivalry in the facial care market in Japan, 2009 20
Figure 12: Kao Corporation: revenues & profitability 24
Figure 13: Kao Corporation: assets & liabilities 24
Figure 14: Shiseido Company, Limited: revenues & profitability 28
Figure 15: Shiseido Company, Limited: assets & liabilities 28
Figure 16: Japan facial care market distribution: % share, by value, 2009 31
Figure 17: Japan facial care market value forecast: $ million, 2009–14 32
Figure 18: Japan facial care market volume forecast: million units, 2009–14 33
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