EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
L'Oreal S.A. 21
Estée Lauder Companies Inc., The 26
Beiersdorf AG 30
MARKET DISTRIBUTION 34
MARKET FORECASTS 35
Market value forecast 35
Market volume forecast 36
MACROECONOMIC INDICATORS 37
APPENDIX 39
Methodology 39
Industry associations 40
Related research 40
Disclaimer 41
ABOUT THE PUBLISHER 42
Premium Reports 42
Summary Reports 42
Our Consultancy42

LIST OF TABLES
Table 1: Italy facial care market value: $ million, 2005–09 10
Table 2: Italy facial care market volume: million units, 2005–09 11
Table 3: Italy facial care market segmentation I:% share, by value, 2009 12
Table 4: Italy facial care market segmentation II: % share, by value, 2009 13
Table 5: Italy facial care market share: % share, by value, 2009 14
Table 6: L'Oreal S.A.: key facts 21
Table 7: L'Oreal S.A.: key financials ($) 23
Table 8: L'Oreal S.A.: key financials (€) 24
Table 9: L'Oreal S.A.: key financial ratios 24
Table 10: Estée Lauder Companies Inc., The: key facts 26
Table 11: Estée Lauder Companies Inc., The: key financials ($) 28
Table 12: Estée Lauder Companies Inc., The: key financial ratios 28
Table 13: Beiersdorf AG: key facts 30
Table 14: Beiersdorf AG: key financials ($) 31
Table 15: Beiersdorf AG: key financials (€) 32
Table 16: Beiersdorf AG: key financial ratios 32
Table 17: Italy facial care market distribution: % share, by value, 2009 34
Table 18: Italy facial care market value forecast: $ million, 2009–14 35
Table 19: Italy facial care market volume forecast: million units, 2009–14 36
Table 20: Italy size of population (million), 2005–09 37
Table 21: Italy gdp (constant 2000 prices, $ billion), 2005–09 37
Table 22: Italy gdp (current prices, $ billion), 2005–09 37
Table 23: Italy inflation, 2005–09 38
Table 24: Italy consumer price index (absolute), 2005–09 38
Table 25: Italy exchange rate, 2005–09 38

LIST OF FIGURES
Figure 1: Italy facial care market value: $ million, 2005–09 10
Figure 2: Italy facial care market volume: million units, 2005–09 11
Figure 3: Italy facial care market segmentation I:% share, by value, 2009 12
Figure 4: Italy facial care market segmentation II: % share, by value, 2009 13
Figure 5: Italy facial care market share: % share, by value, 2009 14
Figure 6: Forces driving competition in the facial care market in Italy, 2009 15
Figure 7: Drivers of buyer power in the facial care market in Italy, 2009 16
Figure 8: Drivers of supplier power in the facial care market in Italy, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the facial care market in Italy, 2009 18
Figure 10: Factors influencing the threat of substitutes in the facial care market in Italy, 2009 19
Figure 11: Drivers of degree of rivalry in the facial care market in Italy, 2009 20
Figure 12: L'Oreal S.A.: revenues & profitability 25
Figure 13: L'Oreal S.A.: assets & liabilities 25
Figure 14: Estée Lauder Companies Inc., The: revenues & profitability 29
Figure 15: Estée Lauder Companies Inc., The: assets & liabilities 29
Figure 16: Beiersdorf AG: revenues & profitability 33
Figure 17: Beiersdorf AG: assets & liabilities 33
Figure 18: Italy facial care market distribution: % share, by value, 2009 34
Figure 19: Italy facial care market value forecast: $ million, 2009–14 35
Figure 20: Italy facial care market volume forecast: million units, 2009–14 36