EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SHARE 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Unilever 21
Simple Health & Beauty Ltd 25
Johnson & Johnson 27
MARKET DISTRIBUTION 31
MARKET FORECASTS 32
Market value forecast 32
Market volume forecast 33
MACROECONOMIC INDICATORS 34
APPENDIX 36
Methodology 36
Industry associations 37
Related research 37
Disclaimer 38
ABOUT THE PUBLISHER 39
Premium Reports 39
Summary Reports 39
Our Consultancy39

LIST OF TABLES
Table 1: Ireland facial care market value: $ million, 2005–09 10
Table 2: Ireland facial care market volume: million units, 2005–09 11
Table 3: Ireland facial care market segmentation I:% share, by value, 2009 12
Table 4: Ireland facial care market share: % share, by value, 2009 13
Table 5: Unilever: key facts 21
Table 6: Unilever: key financials ($) 23
Table 7: Unilever: key financials (€) 23
Table 8: Unilever: key financial ratios 23
Table 9: Simple Health & Beauty Ltd: key facts 25
Table 10: Johnson & Johnson: key facts 27
Table 11: Johnson & Johnson: key financials ($) 29
Table 12: Johnson & Johnson: key financial ratios 29
Table 13: Ireland facial care market distribution: % share, by value, 2009 31
Table 14: Ireland facial care market value forecast: $ million, 2009–14 32
Table 15: Ireland facial care market volume forecast: million units, 2009–14 33
Table 16: Ireland size of population (million), 2005–09 34
Table 17: Ireland gdp (constant 2000 prices, $ billion), 2005–09 34
Table 18: Ireland gdp (current prices, $ billion), 2005–09 34
Table 19: Ireland inflation, 2005–09 35
Table 20: Ireland consumer price index (absolute), 2005–09 35
Table 21: Ireland exchange rate, 2005–09 35

LIST OF FIGURES
Figure 1: Ireland facial care market value: $ million, 2005–09 10
Figure 2: Ireland facial care market volume: million units, 2005–09 11
Figure 3: Ireland facial care market segmentation I:% share, by value, 2009 12
Figure 4: Ireland facial care market share: % share, by value, 2009 13
Figure 5: Forces driving competition in the facial care market in Ireland, 2009 14
Figure 6: Drivers of buyer power in the facial care market in Ireland, 2009 16
Figure 7: Drivers of supplier power in the facial care market in Ireland, 2009 17
Figure 8: Factors influencing the likelihood of new entrants in the facial care market in Ireland, 2009 18
Figure 9: Factors influencing the threat of substitutes in the facial care market in Ireland, 2009 19
Figure 10: Drivers of degree of rivalry in the facial care market in Ireland, 2009 20
Figure 11: Unilever: revenues & profitability 24
Figure 12: Unilever: assets & liabilities 24
Figure 13: Johnson & Johnson: revenues & profitability 30
Figure 14: Johnson & Johnson: assets & liabilities 30
Figure 15: Ireland facial care market distribution: % share, by value, 2009 31
Figure 16: Ireland facial care market value forecast: $ million, 2009–14 32
Figure 17: Ireland facial care market volume forecast: million units, 2009–14 33