EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 17
Supplier power 18
New entrants 19
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
Beiersdorf AG 22
L'Oreal S.A. 26
Reckitt Benckiser PLC 31
MARKET DISTRIBUTION 36
MARKET FORECASTS 37
Market value forecast 37
Market volume forecast 38
MACROECONOMIC INDICATORS 39
APPENDIX 41
Methodology 41
Industry associations 42
Related research 42
Disclaimer 43
ABOUT THE PUBLISHER 44
Premium Reports 44
Summary Reports 44
Our Consultancy44

LIST OF TABLES
Table 1: Germany facial care market value: $ million, 2005–09 10
Table 2: Germany facial care market volume: million units, 2005–09 11
Table 3: Germany facial care market segmentation I:% share, by value, 2009 12
Table 4: Germany facial care market segmentation II: % share, by value, 2009 13
Table 5: Germany facial care market share: % share, by value, 2009 14
Table 6: Beiersdorf AG: key facts 22
Table 7: Beiersdorf AG: key financials ($) 23
Table 8: Beiersdorf AG: key financials (€) 24
Table 9: Beiersdorf AG: key financial ratios 24
Table 10: L'Oreal S.A.: key facts 26
Table 11: L'Oreal S.A.: key financials ($) 28
Table 12: L'Oreal S.A.: key financials (€) 28
Table 13: L'Oreal S.A.: key financial ratios 29
Table 14: Reckitt Benckiser PLC: key facts 31
Table 15: Reckitt Benckiser PLC: key financials ($) 33
Table 16: Reckitt Benckiser PLC: key financials (£) 33
Table 17: Reckitt Benckiser PLC: key financial ratios 34
Table 18: Germany facial care market distribution: % share, by value, 2009 36
Table 19: Germany facial care market value forecast: $ million, 2009–14 37
Table 20: Germany facial care market volume forecast: million units, 2009–14 38
Table 21: Germany size of population (million), 2005–09 39
Table 22: Germany gdp (constant 2000 prices, $ billion), 2005–09 39
Table 23: Germany gdp (current prices, $ billion), 2005–09 39
Table 24: Germany inflation, 2005–09 40
Table 25: Germany consumer price index (absolute), 2005–09 40
Table 26: Germany exchange rate, 2005–09 40

LIST OF FIGURES
Figure 1: Germany facial care market value: $ million, 2005–09 10
Figure 2: Germany facial care market volume: million units, 2005–09 11
Figure 3: Germany facial care market segmentation I:% share, by value, 2009 12
Figure 4: Germany facial care market segmentation II: % share, by value, 2009 13
Figure 5: Germany facial care market share: % share, by value, 2009 14
Figure 6: Forces driving competition in the facial care market in Germany, 2009 15
Figure 7: Drivers of buyer power in the facial care market in Germany, 2009 17
Figure 8: Drivers of supplier power in the facial care market in Germany, 2009 18
Figure 9: Factors influencing the likelihood of new entrants in the facial care market in Germany, 2009 19
Figure 10: Factors influencing the threat of substitutes in the facial care market in Germany, 2009 20
Figure 11: Drivers of degree of rivalry in the facial care market in Germany, 2009 21
Figure 12: Beiersdorf AG: revenues & profitability 25
Figure 13: Beiersdorf AG: assets & liabilities 25
Figure 14: L'Oreal S.A.: revenues & profitability 29
Figure 15: L'Oreal S.A.: assets & liabilities 30
Figure 16: Reckitt Benckiser PLC: revenues & profitability 34
Figure 17: Reckitt Benckiser PLC: assets & liabilities 35
Figure 18: Germany facial care market distribution: % share, by value, 2009 36
Figure 19: Germany facial care market value forecast: $ million, 2009–14 37
Figure 20: Germany facial care market volume forecast: million units, 2009–14 38