EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Unilever 21
Kao Corporation 25
Shiseido Company, Limited 29
MARKET DISTRIBUTION 33
MARKET FORECASTS 34
Market value forecast 34
Market volume forecast 35
APPENDIX 36
Methodology 36
Industry associations 37
Related research 37
Disclaimer 38
ABOUT THE PUBLISHER 39
Premium Reports 39
Summary Reports 39
Our Consultancy39

LIST OF TABLES
Table 1: Asia-Pacific facial care market value: $ million, 2005–09 10
Table 2: Asia–Pacific facial care market volume: million units, 2005–09 11
Table 3: Asia-Pacific facial care market segmentation I:% share, by value, 2009 12
Table 4: Asia-Pacific facial care market segmentation II: % share, by value, 2009 13
Table 5: Asia-Pacific facial care market share: % share, by value, 2009 14
Table 6: Unilever: key facts 21
Table 7: Unilever: key financials ($) 23
Table 8: Unilever: key financials (€) 23
Table 9: Unilever: key financial ratios 23
Table 10: Kao Corporation: key facts 25
Table 11: Kao Corporation: key financials ($) 27
Table 12: Kao Corporation: key financials (¥) 27
Table 13: Kao Corporation: key financial ratios 27
Table 14: Shiseido Company, Limited: key facts 29
Table 15: Shiseido Company, Limited: key financials ($) 31
Table 16: Shiseido Company, Limited: key financials (¥) 31
Table 17: Shiseido Company, Limited: key financial ratios 31
Table 18: Asia-Pacific facial care market distribution: % share, by value, 2009 33
Table 19: Asia-Pacific facial care market value forecast: $ million, 2009–14 34
Table 20: Asia–Pacific facial care market volume forecast: million units, 2009–14 35

LIST OF FIGURES
Figure 1: Asia-Pacific facial care market value: $ million, 2005–09 10
Figure 2: Asia–Pacific facial care market volume: million units, 2005–09 11
Figure 3: Asia-Pacific facial care market segmentation I:% share, by value, 2009 12
Figure 4: Asia-Pacific facial care market segmentation II: % share, by value, 2009 13
Figure 5: Asia-Pacific facial care market share: % share, by value, 2009 14
Figure 6: Forces driving competition in the facial care market in Asia-Pacific, 2009 15
Figure 7: Drivers of buyer power in the facial care market in Asia-Pacific, 2009 16
Figure 8: Drivers of supplier power in the facial care market in Asia-Pacific, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the facial care market in Asia-Pacific, 2009 18
Figure 10: Factors influencing the threat of substitutes in the facial care market in Asia-Pacific, 2009 19
Figure 11: Drivers of degree of rivalry in the facial care market in Asia-Pacific, 2009 20
Figure 12: Unilever: revenues & profitability 24
Figure 13: Unilever: assets & liabilities 24
Figure 14: Kao Corporation: revenues & profitability 28
Figure 15: Kao Corporation: assets & liabilities 28
Figure 16: Shiseido Company, Limited: revenues & profitability 32
Figure 17: Shiseido Company, Limited: assets & liabilities 32
Figure 18: Asia-Pacific facial care market distribution: % share, by value, 2009 33
Figure 19: Asia-Pacific facial care market value forecast: $ million, 2009–14 34
Figure 20: Asia–Pacific facial care market volume forecast: million units, 2009–14 35