Green building is no longer just a fad; in fact, energy-efficient remodeling and renovating is one of the few aspects of the U.S. construction business that still holds a positive outlook in the midst of the economic turmoil in 2009.

The U.S. residential construction market was $363 billion in 2008, down 41% from its high of $620 billion in 2006. The home renovations market was $188 billion in 2008, down 18% percent from 2007. But SBI estimates that the home energy efficiency renovations market in the U.S. was $21 billion in 2008; down only 13% percent from 2007’s $24 billion.

Remodeling to improve a home’s energy efficiency instead of buying a new home has become a preferred option in today’s market. In fact, the National Association of Home Builders found that 32% of home builders also provided remodeling services in 2008. Homeowners are still seeing the benefits of improving their home’s energy efficiency even in the economic instability of 2009. With energy consciousness shooting to the forefront of the media during the 2008 oil price peak, the Propane Education & Research Council has found 80% of homeowners are now concerned about the energy efficiency of their homes.

Home builders and remodelers have been quick to provide remodeling services that are focused on energy conservation and green building practices; as an example, 85% of remodelers surveyed by the National Association of Home Builders in 2008 used energy-efficient windows on the majority of their projects. Retailers and manufacturers of building projects, residential builders and remodelers, and even state and federal organizations now have to be able to provide knowledgeable energy conservation expertise to succeed in their business.

Home energy efficiency analysis now uses a ‘whole building’ approach, affecting all categories of building materials, from windows and doors to insulation to completely eliminating air leaks. To fully embrace this view, this report looks at the impact energy-efficient building products are having on the renovations market in a number of categories:

• The market for energy-efficient doors and windows, caulking and weather stripping, and insulation used in home renovation projects.

• The energy-efficient appliance and lighting markets for home remodeling.

• Energy-efficient heating and cooling systems and the growing trend of energy-efficient roof renovations.

Report Methodology

Report data were obtained from government sources, including the U.S. Department of Commerce, U.S. Census Bureau, U.S. Department of Housing and Urban Development and ENERGY STAR; trade associations such as the National Association of Home Builders (NAHB), and the National Association of the Remodeling Industry (NARI); research organizations such as the American Council for an Energy-Efficient Economy (ACEEE) and Harvard University’s Joint Center for Housing Studies (JCHS); websites of home improvement contractors, manufacturers and dealers, industry analysts and print and online business and trade journals.

Consumer demographics and spending trends derive from data compiled by Simmons Market Research Bureau, New York, NY. Trends and recent developments in the industry come directly from personal interviews with key players in manufacturing and sales of energy-efficient building products and discussions with knowledgeable insiders of associations such as the National Association of Home Builders.

What You’ll Get in This Report

Energy-Efficient Home Renovations Market, Full Report provides a concise, focused look on the world of whole home energy-efficient renovations as it exists today, and shows where the market is moving towards in the next five years. The report highlights key players in the industry and pinpoints ways current and prospective competitors can capitalize on recent trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Energy-Efficient Home Renovations Market, Full Report offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You’ll Benefit from this Report

If your company is already doing business in green home renovations or remodeling specializing in energy efficiency, or is considering making the leap, you will find this report invaluable as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for all aspects of energy-efficient renovations, as well as projected markets and trends through 2013.

This report will help:

• Marketing managers identify market opportunities and develop targeted promotion plans for homeowners looking to renovate to reduce their utility costs.

• Research and development professionals stay on top of competitor initiatives and explore demand for current energy efficiency remodeling trends and new emerging energy-efficient construction products.

• Advertising agencies working with clients in the banking, retail and construction industries develop messages and images that compel homeowners to migrate towards energy-efficient products when considering home renovations.

• Business development executives understand the dynamics of the market and identify possible partnerships.

• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1: Executive Summary

Scope of This Report

Methodology

The Market

The U.S. Energy-Efficient Home Renovations Market

Figure 1-1: Energy-Efficient Residential Renovations Market, 2003-2008 (in billion $)

Energy-Efficient Windows, Doors & Insulation Products for the Renovations Market

Energy-Efficient Appliance & Lighting Products for the Renovations Market

Energy-Efficient HVAC & Roofing Products for the Renovations Market

Forecast

Figure 1-2: Residential Energy-Efficient Renovations Market Forecast, 2009-2013 (in billion $)

Figure 1-3: Residential Energy-Efficient Window, Door & Insulation Renovations Market Segments Forecast, 2009-2013 (in billion $)

Figure 1-4: Residential Energy-Efficient Appliance and Lighting Renovations Market Forecast, 2009-2013 (in billion $)

Figure 1-5: Residential Energy-Efficient HVAC & Roofing Renovations Market Forecast, 2009-2013 (in billion $)

Measuring Energy Efficiency

Prescriptive Energy Efficiency Programs

Table 1-1: Summary of Energy-Efficient Appliance and Lighting Programs, 2009

Table 1-2: Summary of Energy-Efficient HVAC Programs, 2009

Home Energy Efficiency Auditing for Renovations

Home Performance Programs

Financial Programs

State Energy Efficiency Renovation Incentives

Figure 1-6: Utility Funding for Energy Efficiency Programs, 2008

Government Assistance Programs

Financial Benefits of Energy-Efficient Home Renovations

Figure 1-7: Breakdown of Residential Energy Usage, 2006 (percent)

Trends

Figure 1-8: NAHB Remodeling Market Index & JCHS Leading Indicator for Remodeling Activity, 2002-2009

Consumers Want More Green!

Fenestration Remodeling Trends

Insulation & Air Sealing Remodeling Trends

Appliance Remodeling Trends

Residential Lighting Trends

HVAC Remodeling Trends

Residential Reroofing Trends

DIY and Pro

Remodeling Industry Suffers from Unprofessional Image

The Future for Energy Efficiency Remodelers

DIY Versus Pro for the Windows, Doors & Insulation Product Segments

DIY Versus Pro for the Appliance & Lighting Product Segments

DIY Versus Pro for the HVAC & Roofing Product Segments

Demographics

Renovation Window, Door & Insulation Product Demographics

Appliance Renovation Demographics

Energy-Efficient Lighting Demographics

HVAC Renovation Demographics

Energy-Efficient Roofing Demographics

Manufacturers & Retailers

Window & Door Manufacturers

Insulation, Caulking & Weather Stripping Manufacturers

Appliance Manufacturers

Residential Lighting and Lighting Fixture Manufacturers

Residential HVAC Manufacturers

Residential Roofing Product Manufacturers

Retailers & Distributors

 

 

Chapter 2: The Market

Scope of This Report

Methodology

A Note on the American Housing Survey

Defining Energy-Efficient

Energy-Efficient Windows & Doors

Insulation, Caulking & Weather Stripping

Energy-Efficient Appliances

Energy-Efficient Lighting

Energy-Efficient Heating & Cooling

Energy-Efficient Roofing

The Residential Construction Industry

The U.S. Housing Construction Market

Figure 2-1: Residential Construction Value Put in Place, 2002-2008 (in billion $)

The U.S. Home Renovations Market

Figure 2-2: Residential Renovations Market, 2001-2008 (in billion $)

The U.S. Energy-Efficient Home Renovations Market

Figure 2-3: Energy-Efficient Residential Renovations Market, 2003-2008 (in billion $)

Figure 2-4: Residential Energy-Efficient Market Breakdown, 2003-20008 (in billion $)

The U.S. Window and Door Market

Table 2-1: U.S. Shipments of Windows and Doors, 2002-2008 (in billion $)

The U.S. Window & Door Renovations Market

Table 2-2: Residential Prime Window Renovation Sales, 2002-2008 (in million units)

The Energy-Efficient Window & Door Renovations Market

Figure 2-5: Residential Energy-Efficient Window & Door Renovations Market, 2001-2008 (in billion $)

The U.S. Insulation & Caulking Market

Table 2-3: U.S. Shipments of Insulation & Caulking, 2002-2008 (in billion $)

The Residential Renovations Insulation & Weatherization Market

Figure 2-6: Residential Insulation, Caulking & Weather Stripping Renovations Market, 2001-2008 (in billion $)

Figure 2-7: Residential Weather Stripping Renovations Market, 2005-2008 (in million $)

The U.S. Appliance Market

Table 2-4: U.S. Residential Appliance Market, 2002-2008 (in thousand units)

The Energy-Efficient Appliance Market for Existing Homes

Figure 2-8: Energy-Efficient Residential Appliance Renovations Market, 2003-2008 (in billion $)

Figure 2-9: Breakdown of Energy-Efficient Appliance Market for Existing Homes, 2008

The U.S. Residential Lighting Market

Table 2-5: U.S. Residential Light Fixture and Compact Fluorescent Bulb Market, 2002-2008 (in million $)

The Energy-Efficient Residential Lighting Renovations Market

Figure 2-10: Energy-Efficient Residential Lighting Renovations Market, 2003-2008 (in million $)

The U.S. Residential HVAC Market

Table 2-6: U.S. HVAC Market, 2004-2008 (in million $)

The Energy-Efficient Residential HVAC Renovations Market

Figure 2-11: Residential Energy-Efficient HVAC Renovations Market, 2003-2008 (in billion $)

The U.S. Roofing Market

Table 2-7: U.S. Roofing Market, 2004-2008 (in million $)

The Energy-Efficient Residential Roofing Renovations Market

Figure 2-12: Energy-Efficient Residential Roofing Renovations Market, 2003-2008 (in million $)

Imports & Exports of Windows & Doors

Table 2-8: U.S. Imports & Exports of Windows & Doors, 2002-2008 (in million $)

Figure 2-13: Breakdown of Canadian Window & Door Imports to the U.S., 2008 (percent)

Imports & Exports of Insulation & Caulking

Table 2-9: U.S. Imports & Exports of Mineral Wool Insulation & Caulking, 2002-2008 (in million $)

Imports & Exports of Appliances

Table 2-10: U.S. Imports & Exports of Appliances, 2002-2008 (in million $)

Imports & Exports of Residential Lighting Products

Table 2-11: U.S. Imports & Exports of Residential Light Fixtures and Compact Fluorescent Bulbs, 2002-2008 (in million $)

Imports & Exports of HVAC Equipment

Table 2-12: U.S. Imports & Exports of Heating & Cooling Equipment, 2002-2008 (in million $)

Imports & Exports of Roofing Products

Table 2-13: U.S. Imports & Exports of Roofing Products, 2002-2008 (in million $)

Forecast

Figure 2-14: Residential Energy-Efficient Renovations Market Forecast, 2009-2013 (in billion $)

Energy-Efficient Home Renovations Product Segment Forecasts

Figure 2-15: Residen