Chapter 1 Executive Summary 2
Summary market level: dried food 2
Summary category level: dessert mixes 3
Summary category level: dried ready meals 4
Summary category level: dried pasta/noodles 5
Summary category level: rice 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 22
Value analysis (New Taiwan Dollar), 2003−08 22
Value analysis (New Taiwan Dollar), 2008−13 23
Value analysis (US dollars), 2003−08 25
Value analysis (US dollars), 2008−13 26
Volume analysis, 2003−08 28
Volume analysis, 2008−13 29
Company and brand share analysis 31
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profile 42
Uni-President Enterprises Corp. 42
Chapter 5 Category Analysis: Dessert Mixes 44
Value analysis (New Taiwan Dollar), 2003−08 44
Value analysis (New Taiwan Dollar), 2008−13 45
Value analysis (US dollars), 2003−08 46
Value analysis (US dollars), 2008−13 46
Volume analysis, 2003−08 47
Volume analysis, 2008−13 48
Company and brand share analysis 49
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 6 Category Analysis: Dried Ready Meals 57
Value analysis (New Taiwan Dollar), 2003−08 57
Value analysis (New Taiwan Dollar), 2008−13 58
Value analysis (US dollars), 2003−08 59
Value analysis (US dollars), 2008−13 59
Volume analysis, 2003−08 60
Volume analysis, 2008−13 61
Company and brand share analysis 62
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 7 Category Analysis: Dried Pasta/Noodles 70
Value analysis (New Taiwan Dollar), 2003−08 70
Value analysis (New Taiwan Dollar), 2008−13 71
Value analysis (US dollars), 2003−08 73
Value analysis (US dollars), 2008−13 73
Volume analysis, 2003−08 75
Volume analysis, 2008−13 76
Company and brand share analysis 78
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 8 Category Analysis: Rice 87
Value analysis (New Taiwan Dollar), 2003−08 87
Value analysis (New Taiwan Dollar), 2008−13 88
Value analysis (US dollars), 2003−08 89
Value analysis (US dollars), 2008−13 89
Volume analysis, 2003−08 90
Volume analysis, 2008−13 91
Company and brand share analysis 92
Distribution analysis 95
Expenditure and consumption per capita 97
Chapter 9 Country Comparison 100
Value 100
Volume 104
Market share 108
Chapter 10 PESTLE Analysis 109
Summary 109
Political analysis 110
Economic analysis 113
Social analysis 117
Technological analysis 121
Legal analysis 124
Environmental analysis 127
Chapter 11 New Product Development 130
Product launches over time 130
Recent product launches 132
Chapter 12 Macroeconomic Profile 133
Macroeconomic indicators 133
Chapter 13 Research Methodology 138
Methodology overview 138
Secondary research 139
Market modeling 140
Creating an initial data model 140
Revising the initial data model 140
Creating a final estimate 141
Creating demographic value splits 141
Primary research 141
Data finalization 142
Ongoing research 142
Chapter 14 APPENDIX 143
Future readings 143
How to contact experts in your industry 143
Disclaimer 143

LIST OF FIGURES
Figure 1: Taiwan dried food value and value forecast, 2003−13 (NT$m, nominal prices) 24
Figure 2: Taiwan dried food category growth comparison, by value, 2003−13 27
Figure 3: Taiwan dried food volume and volume forecast, 2003−13 (kg, million) 30
Figure 4: Taiwan dried food category growth comparison, by volume, 2003−13 30
Figure 5: Taiwan dried food company share, by value, 2007−08 (%) 33
Figure 6: Taiwan dried food distribution channels, by value, 2007−08 (%) 37
Figure 7: Taiwan dessert mixes value and value forecast, 2003−13 (NT$m, nominal prices) 45
Figure 8: Taiwan dessert mixes volume and volume forecast, 2003−13 (kg, million) 48
Figure 9: Taiwan dessert mixes company share, by value, 2007−08 (%) 50
Figure 10: Taiwan dessert mixes distribution channels, by value, 2007−08 (%) 53
Figure 11: Taiwan dried ready meals value and value forecast, 2003−13 (NT$m, nominal prices) 58
Figure 12: Taiwan dried ready meals volume and volume forecast, 2003−13 (kg, million) 61
Figure 13: Taiwan dried ready meals company share, by value, 2007−08 (%) 63
Figure 14: Taiwan dried ready meals distribution channels, by value, 2007−08 (%) 66
Figure 15: Taiwan dried pasta/noodles value and value forecast, 2003−13 (NT$m, nominal prices) 72
Figure 16: Taiwan dried pasta/noodles category growth comparison, by value, 2003−13 74
Figure 17: Taiwan dried pasta/noodles volume and volume forecast, 2003−13 (kg, million) 77
Figure 18: Taiwan dried pasta/noodles category growth comparison, by volume, 2003−13 77
Figure 19: Taiwan dried pasta/noodles company share, by value, 2007−08 (%) 80
Figure 20: Taiwan dried pasta/noodles distribution channels, by value, 2007−08 (%) 83
Figure 21: Taiwan rice value and value forecast, 2003−13 (NT$m, nominal prices) 88
Figure 22: Taiwan rice volume and volume forecast, 2003−13 (kg, million) 91
Figure 23: Taiwan rice company share, by value, 2007−08 (%) 93
Figure 24: Taiwan rice distribution channels, by value, 2007−08 (%) 96
Figure 25: Global dried food market split (value terms, 2008), top five countries 101
Figure 26: Global dried food market value, 2003–08, top five countries 103
Figure 27: Global dried food market split (volume terms, 2008), top five countries 105
Figure 28: Global dried food market volume, 2003–08, top five countries 107
Figure 29: Annual data review process 139

LIST OF TABLES
Table 1: Dried food category definitions 9
Table 2: Dried food distribution channels 10
Table 3: Taiwan dried food value, 2003−08 (NT$m, nominal prices) 22
Table 4: Taiwan dried food value forecast, 2008−13 (NT$m, nominal prices) 23
Table 5: Taiwan dried food value, 2003−08 ($m, nominal prices) 25
Table 6: Taiwan dried food value forecast, 2008−13 ($m, nominal prices) 26
Table 7: Taiwan dried food volume, 2003−08 (kg, million) 28
Table 8: Taiwan dried food volume forecast, 2008−13 (kg, million) 29
Table 9: Taiwan dried food brand share, by value, 2007−08 (%) 31
Table 10: Taiwan dried food value, by brand 2007−08 (NT$m, nominal prices) 32
Table 11: Taiwan dried food company share by value, 2007−08 (%) 34
Table 12: Taiwan dried food value, by company, 2007−08 (NT$m, nominal prices) 35
Table 13: Taiwan dried food distribution channels, by value, 2007−08 (%) 36
Table 14: Taiwan dried food value, by distribution channel, 2007−08 (NT$m, nominal prices) 36
Table 15: Taiwan dried food expenditure per capita, 2003−08 (NT$, nominal prices) 38
Table 16: Taiwan dried food forecast expenditure per capita, 2008−13 (NT$, nominal prices) 39
Table 17: Taiwan dried food expenditure per capita, 2003−08 ($, nominal prices) 39
Table 18: Taiwan dried food forecast expenditure per capita, 2008−13 ($, nominal prices) 40
Table 19: Taiwan dried food consumption per capita, 2003−08 (kg) 40
Table 20: Taiwan dried food forecast consumption per capita, 2008−13 (kg) 41
Table 21: Uni-President Enterprises Corp. key facts 42
Table 22: Taiwan dessert mixes value, 2003−08 (NT$m, nominal prices) 44
Table 23: Taiwan dessert mixes