Deluxe Corporation (DLX) - Financial and Strategic SWOT Analysis Review

Summary

Deluxe Corporation (Deluxe) is the US-based customized products and service providing company. It is engaged in offering various customized products and services, like personalized printed items, promotional products and merchandising materials, fraud prevention and marketing services, web hosting and other web services, financial institution customer loyalty and retention programs and business networking services. To offer its products and services the company uses direct marketing, a North American sales force, independent distributors, financial institution referrals and the internet. In addition, the company also sells personalized checks, accessories, stored value gift cards and other services directly to consumers. The company caters small businesses and financial institutions to better operate, protect and grow their businesses. It is headquartered at Shoreview, the US.

This comprehensive SWOT profile of Deluxe Corporation provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – Analyst’s summarization of the company’s business strategy.
- SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.
- Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
- Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.

Note: Some sections may be missing if data is unavailable for the company

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.
- The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
- The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.
- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.
- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

List of Tables 4
List of Figures 4
Section 1 - About the Company 5
Deluxe Corporation - Key Facts 5
Deluxe Corporation - Key Employees 6
Deluxe Corporation - Key Employee Biographies 7
Deluxe Corporation - Major Products and Services 8
Deluxe Corporation - History 9
Deluxe Corporation - Company Statement 11
Deluxe Corporation - Locations And Subsidiaries 13
Head Office 13
Other Locations & Subsidiaries 13
Section 2 – Company Analysis 15
Deluxe Corporation - Business Description 15
Deluxe Corporation - Corporate Strategy 16
Deluxe Corporation - SWOT Analysis 17
SWOT Analysis - Overview 17
Deluxe Corporation - Strengths 17
Strength - Multiple Program Offerings 17
Strength - Broad Product Portfolio 17
Strength - Improving Liquidity Position 17
Strength - Increasing Operational Efficiency 17
Deluxe Corporation - Weaknesses 18
Weakness - Lack of Capital Resources 18
Weakness - Indebtedness 18
Weakness - More Focus on Small Business Services segment 18
Deluxe Corporation - Opportunities 18
Opportunity - Screening Services 18
Opportunity - Strategic Acquisitions 18
Opportunity - Recovering US Economy 19
Deluxe Corporation - Threats 19
Threat - Consumer Privacy Protection 19
Threat - Highly Competitive Market 19
Threat - Vulnerability of Intellectual Property 19
Deluxe Corporation - Key Competitors 20
Section 3 – Company Financial Ratios 21
Financial Ratios - Capital Market Ratios 21
Financial Ratios - Annual Ratios 21
Performance Chart 23
Financial Performance 23
Financial Ratios - Interim Ratios 24
Financial Ratios - Ratio Charts 25
Section 4 – Appendix 26
Methodology 26
Ratio Definitions 26
About GlobalData 30
Contact Us 30
Disclaimer 30

List of Tables

Deluxe Corporation, Key Facts 5
Deluxe Corporation, Key Employees 6
Deluxe Corporation, Key Employee Biographies 7
Deluxe Corporation, Major Products and Services 8
Deluxe Corporation, History 9
Deluxe Corporation, Other Locations 13
Deluxe Corporation, Key Competitors 20
Deluxe Corporation, Ratios based on current share price 21
Deluxe Corporation, Annual Ratios 21
Deluxe Corporation, Interim Ratios 24
Currency Codes 26
Capital Market Ratios 26
Equity Ratios 27
Profitability Ratios 27
Cost Ratios 28
Liquidity Ratios 28
Leverage Ratios 29
Efficiency Ratios 29

List of Figures

Deluxe Corporation, Performance Chart (2006 - 2010) 23
Deluxe Corporation, Ratio Charts 25