Chapter 1 Executive Summary 2
Summary market level: dairy food 2
Summary category level: spreadable fats 3
Summary category level: soy products 4
Summary category level: cheese 5
Summary category level: chilled desserts 6
Summary category level: cream 7
Summary category level: milk 8
Summary category level: fromage frais 9
Summary category level: yogurt 10
Chapter 2 Introduction 11
What is this report about? 11
How to use this report 11
Market definition 12
Chapter 3 Overview 27
Value Analysis 27
Volume Analysis 29
Chapter 4 Asia Pacific Dairy Food: Market Overview 31
Value analysis (US Dollar), 2004-09 31
Value analysis (US Dollar), 2009-14 32
Volume analysis, 2004-09 34
Volume analysis, 2009-14 35
Company share analysis 37
Distribution analysis 40
Expenditure and consumption per capita 42
Chapter 5 Leading Company Profiles 46
Meiji Dairies Corporation 46
Nestlé SA 48
Chapter 6 Category Analysis: Spreadable Fats 51
Value analysis (US Dollar), 2004-09 51
Value analysis (US Dollar), 2009-14 52
Volume analysis, 2004-09 54
Volume analysis, 2009-14 55
Company share analysis 57
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 7 Category Analysis: Soy Products 64
Value analysis (US Dollar), 2004-09 64
Value analysis (US Dollar), 2009-14 65
Volume analysis, 2004-09 67
Volume analysis, 2009-14 68
Company share analysis 70
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 8 Category Analysis: Cheese 77
Value analysis (US Dollar), 2004-09 77
Value analysis (US Dollar), 2009-14 78
Volume analysis, 2004-09 80
Volume analysis, 2009-14 81
Company share analysis 83
Distribution analysis 86
Expenditure and consumption per capita 88
Chapter 9 Category Analysis: Chilled Desserts 90
Value analysis (US Dollar), 2004-09 90
Value analysis (US Dollar), 2009-14 91
Volume analysis, 2004-09 92
Volume analysis, 2009-14 93
Company share analysis 94
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 10 Category Analysis: Cream 101
Value analysis (US Dollar), 2004-09 101
Value analysis (US Dollar), 2009-14 102
Volume analysis, 2004-09 103
Volume analysis, 2009-14 104
Company share analysis 105
Distribution analysis 108
Expenditure and consumption per capita 110
Chapter 11 Category Analysis: Milk 112
Value analysis (US Dollar), 2004-09 112
Value analysis (US Dollar), 2009-14 113
Volume analysis, 2004-09 115
Volume analysis, 2009-14 116
Company share analysis 118
Distribution analysis 121
Expenditure and consumption per capita 123
Chapter 12 Category Analysis: Fromage Frais 127
Value analysis (US Dollar), 2004-09 127
Value analysis (US Dollar), 2009-14 128
Volume analysis, 2004-09 129
Volume analysis, 2009-14 130
Company share analysis 131
Distribution analysis 134
Expenditure and consumption per capita 136
Chapter 13 Category Analysis: Yogurt 138
Value analysis (US Dollar), 2004-09 138
Value analysis (US Dollar), 2009-14 139
Volume analysis, 2004-09 141
Volume analysis, 2009-14 142
Company share analysis 144
Distribution analysis 147
Expenditure and consumption per capita 149
Chapter 14 Research Methodology 151
Methodology overview 151
Secondary research 152
Market modeling 153
Creating an initial data model 153
Revising the initial data model 153
Creating a final estimate 154
Creating demographic value splits 154
Primary research 154
Data finalization 155
Ongoing research 155
Chapter 15 Appendix 156
Future readings 156
How to contact experts in your industry 156
Disclaimer 156

LIST OF FIGURES
Figure 1: Dairy food, Asia Pacific, value by category ($m), 2004-14 33
Figure 2: Dairy food, Asia Pacific, category growth comparison, by value, 2004-14 33
Figure 3: Dairy food, Asia Pacific, volume by category (kg/liters, million), 2004-14 36
Figure 4: Dairy food, Asia Pacific, category growth comparison, by volume, 2004-14 36
Figure 5: Dairy food, Asia Pacific, company share (top five companies) by value (%), 2008-09 39
Figure 6: Dairy food, Asia Pacific, distribution channels by value (%), 2008-09 41
Figure 7: Spreadable fats, Asia Pacific, value by segment ($m), 2004-14 53
Figure 8: Spreadable fats, Asia Pacific, category growth comparison, by value, 2004-14 53
Figure 9: Spreadable fats, Asia Pacific, volume by segment (kg, million), 2004-14 56
Figure 10: Spreadable fats, Asia Pacific, category growth comparison, by volume, 2004-14 56
Figure 11: Spreadable fats, Asia Pacific, company share (top five companies) by value (%), 2008-09 59
Figure 12: Spreadable fats, Asia Pacific, distribution channels by value (%), 2008-09 61
Figure 13: Soy products, Asia Pacific, value by segment ($m), 2004-14 66
Figure 14: Soy products, Asia Pacific, category growth comparison, by value, 2004-14 66
Figure 15: Soy products, Asia Pacific, volume by segment (kg/liters, million), 2004-14 69
Figure 16: Soy products, Asia Pacific, category growth comparison, by volume, 2004-14 69
Figure 17: Soy products, Asia Pacific, company share (top five companies) by value (%), 2008-09 72
Figure 18: Soy products, Asia Pacific, distribution channels by value (%), 2008-09 74
Figure 19: Cheese, Asia Pacific, value by segment ($m), 2004-14 79
Figure 20: Cheese, Asia Pacific, category growth comparison, by value, 2004-14 79
Figure 21: Cheese, Asia Pacific, volume by segment (kg, million), 2004-14 82
Figure 22: Cheese, Asia Pacific, category growth comparison, by volume, 2004-14 82
Figure 23: Cheese, Asia Pacific, company share (top five companies) by value (%), 2008-09 85
Figure 24: Cheese, Asia Pacific, distribution channels by value (%), 2008-09 87
Figure 25: Chilled desserts, Asia Pacific, value ($m), 2004-14 91
Figure 26: Chilled desserts, Asia Pacific, volume (kg, million), 2004-14 93
Figure 27: Chilled desserts, Asia Pacific, company share (top five companies) by value (%), 2008-09 96
Figure 28: Chilled desserts, Asia Pacific, distribution channels by value (%), 2008-09 98
Figure 29: Cream, Asia Pacific, value ($m), 2004-14 102
Figure 30: Cream, Asia Pacific, volume (liters, million), 2004-14 104
Figure 31: Cream, Asia Pacific, company share (top five companies) by value (%), 2008-09 107
Figure 32: Cream, Asia Pacific, distribution channels by value (%), 2008-09 109
Figure 33: Milk, Asia Pacific, value by segment ($m), 2004-14 114
Figure 34: Milk, Asia Pacific, category growth comparison, by value, 2004-14 114
Figure 35: Milk, Asia Pacific, volume by segment (kg/liters, million), 2004-14 117
Figure 36: Milk, Asia Pacific, category growth comparison, by volume, 2004-14 117
Figure 37: Milk, Asia Pacific, company share (top five companies) by value (%), 2008-09 120
Figure 38: Milk, Asia Pacific, distribution channels by value (%), 2008-09 122
Figure 39: Fromage frais, Asia Pacific, value ($m), 2004-14 128
Figure 40: Fromage frais, Asia Pacific, volume (kg, million), 2004-14 130
Figure 41: Fromage frais, Asia Pacific, company share (top five companies) by value (%), 2008-09 133
Figure 42: Fromage frais, Asia Pacific, distribution channels by value (%), 2008-09 135
Figure 43: Yogurt, Asia Pacific, value by segment ($m), 2004-14 140
Figure 44: Yogurt, Asia Pacific, category growth comparison, by value, 2004-14 140
Figure 45: Yogurt, Asia Pacific, volume by segment (kg, million), 2004-14 143
Figure 46: Yogurt, Asia Pacific, category growth comparison, by volume, 2004-14 143
Figure 47: Yogurt, Asia Pacific, company share (top five companies) by value (%), 2008-09 146
Figure 48: Yogurt, Asia Pacific, distribution channels by value (%), 2008-09 148
Figure 49: Annual data review process 152

LIST OF TABLES
Table 1: Dairy food category definitions 13
Table 2: Dairy food distribution channels 14
Table 3: Dairy food, Asia Pacific, value (country-wise), 2004-09 ($m) 27
Table 4: Dairy food, Asia Pacific, value (country-wise) forecast, 2009-14 ($m) 28
Table 5: Dairy food, Asia Pacific, volume (country-wise), 2004-09 (kg/liters, million) 29
Table 6: Dairy food, Asia Pacific, volume (country-wise) forecast, 2009-14 (kg/liters, million) 30
Table 7: Dairy food, Asia Pacific, value by category ($m), 2004-09 31
Table 8: Dairy food, Asia Pacific, value forecast by category ($m), 2009-14 32
Table 9: Dairy food, Asia Pacific, volume by category (kg/liters, million), 2004-09 34
Table 10: Dairy food, Asia Pacific, volume forecast by category (kg/liters, million), 2009-14 35
Table 11: Dairy food, Asia Pacific, company share (top 20 companies) by value (%), 2008-09 37
Table 12: Dairy food, Asia Pacific, value by company ($m), 2008-09 38
Table 13: Dairy food, Asia Pacific, distribution channels by value (%), 2008-09 40
Table 14: Dairy food, Asia Pacific, value by distribution channel ($m), 2008-09 40
Table 15: Dairy food, Asia Pacific, expenditure per capita ($), 2004-09 42
Table 16: Dairy food, Asia Pacific, forecast expenditure per capita ($), 2009-14 43
Table 17: Dairy food, Asia Pacific, consumption per capita (kg/liters), 2004-09 44
Table 18: Dairy food, Asia Pacific, forecast consumption per capita (kg/liters), 2009-14 45
Table 19: Meiji Dairies Corporation key facts 46
Table 20: Nestlé SA key facts 48
Table 21: Spreadable fats, Asia Pacific, value by segment ($m), 2004-09 51
Table 22: Spreadable fats, Asia Pacific, value forecast by segment ($m), 2009-14 52
Table 23: Spreadable fats, Asia Pacific, volume by segment (kg, million), 2004-09 54
Table 24: Spreadable fats, Asia Pacific, volume forecast by segment (kg, million), 2009-14 55
Table 25: Spreadable fats, Asia Pacific, company share (top 20 companies) by value (%), 2008-09 57
Table 26: Spreadable fats, Asia Pacific, value by company ($m), 2008-09 58
Table 27: Spreadable fats, Asia Pacific, distribution channels by value (%), 2008-09 60
Table 28: Spreadable fats, Asia Pacific, value by distribution channel ($m), 2008-09 60
Table 29: Spreadable fats, Asia Pacific, expenditure per capita ($), 2004-09 62
Table 30: Spreadable fats, Asia Pacific, forecast expenditure per capita ($), 2009-14 62
Table 31: Spreadable fats, Asia Pacific, consumption per capita (kg), 2004-09 63
Table 32: Spreadable fats, Asia Pacific, forecast consumption per capita (kg), 2009-14 63
Table 33: Soy products, Asia Pacific, value by segment ($m), 2004-09 64
Table 34: Soy products, Asia Pacific, value forecast by segment ($m), 2009-14 65
Table 35: Soy products, Asia Pacific, volume by segment (kg/liters, million), 2004-09 67
Table 36: Soy products, Asia Pacific, volume forecast by segment (kg/liters, million), 2009-14 68
Table 37: Soy products, Asia Pacific, company share (top 20 companies) by value (%), 2008-09 70
Table 38: Soy products, Asia Pacific, value by company ($m), 2008-09 71
Table 39: Soy products, Asia Pacific, distribution channels by value (%), 2008-09 73
Table 40: Soy products, Asia Pacific, value by distribution channel ($m), 2008-09 73
Table 41: Soy products, Asia Pacific, expenditure per capita ($), 2004-09 75
Table 42: Soy products, Asia Pacific, forecast expenditure per capita ($), 2009-14 75
Table 43: Soy products, Asia Pacific, consumption per capita (kg/liters), 2004-09 76
Table 44: Soy products, Asia Pacific, forecast consumption per capita (kg/liters), 2009-14 76
Table 45: Cheese, Asia Pacific, value by segment ($m), 2004-09 77
Table 46: Cheese, Asia Pacific, value forecast by segment ($m), 2009-14 78
Table 47: Cheese, Asia Pacific, volume by segment (kg, million), 2004-09 80
Table 48: Cheese, Asia Pacific, volume forecast by segment (kg, million), 2009-14 81
Table 49: Cheese, Asia Pacific, company share (top 20 companies) by value (%), 2008-09 83
Table 50: Cheese, Asia Pacific, value by company ($m), 2008-09 84
Table 51: Cheese, Asia Pacific, distribution channels by value (%), 2008-09 86
Table 52: Cheese, Asia Pacific, value by distribution channel ($m), 2008-09 86
Table 53: Cheese, Asia Pacific, expenditure per capita ($), 2004-09 88
Table 54: Cheese, Asia Pacific, forecast expenditure per capita ($), 2009-14 88
Table 55: Cheese, Asia Pacific, consumption per capita (kg), 2004-09 89
Table 56: Cheese, Asia Pacific, forecast consumption per capita (kg), 2009-14 89
Table 57: Chilled desserts, Asia Pacific, value ($m), 2004-09 90
Table 58: Chilled desserts, Asia Pacific, value forecast ($m), 2009-14 91
Table 59: Chilled desserts, Asia Pacific, volume (kg, million), 2004-09 92
Table 60: Chilled desserts, Asia Pacific, volume forecast (kg, million), 2009-14 93
Table 61: Chilled desserts, Asia Pacific, company share (top 20 companies) by value (%), 2008-09 94
Table 62: Chilled desserts, Asia Pacific, value by company ($m), 2008-09 95
Table 63: Chilled desserts, Asia Pacific, distribution channels by value (%), 2008-09 97
Table 64: Chilled desserts, Asia Pacific, value by distribution channel ($m), 2008-09 97
Table 65: Chilled desserts, Asia Pacific, expenditure per capita ($), 2004-09 99
Table 66: Chilled desserts, Asia Pacific, forecast expenditure per capita ($), 2009-14 99
Table 67: Chilled desserts, Asia Pacific, consumption per capita (kg), 2004-09 100
Table 68: Chilled desserts, Asia Pacific, forecast consumption per capita (kg), 2009-14 100
Table 69: Cream, Asia Pacific, value ($m), 2004-09 101
Table 70: Cream, Asia Pacific, value forecast ($m), 2009-14 102
Table 71: Cream, Asia Pacific, volume (liters, million), 2004-09 103
Table 72: Cream, Asia Pacific, volume forecast (liters, million), 2009-14 104
Table 73: Cream, Asia Pacific, company share (top 20 companies) by value (%), 2008-09 105
Table 74: Cream, Asia Pacific, value by company ($m), 2008-09 106
Table 75: Cream, Asia Pacific, distribution channels by value (%), 2008-09 108
Table 76: Cream, Asia Pacific, value by distribution channel ($m), 2008-09 108
Table 77: Cream, Asia Pacific, expenditure per capita ($), 2004-09 110
Table 78: Cream, Asia Pacific, forecast expenditure per capita ($), 2009-14 110
Table 79: Cream, Asia Pacific, consumption per capita (liters), 2004-09 111
Table 80: Cream, Asia Pacific, forecast consumption per capita (liters), 2009-14 111
Table 81: Milk, Asia Pacific, value by segment ($m), 2004-09 112
Table 82: Milk, Asia Pacific, value forecast by segment ($m), 2009-14 113
Table 83: Milk, Asia Pacific, volume by segment (kg/liters, million), 2004-09 115
Table 84: Milk, Asia Pacific, volume forecast by segment (kg/liters, million), 2009-14 116
Table 85: Milk, Asia Pacific, company share (top 20 companies) by value (%), 2008-09 118
Table 86: Milk, Asia Pacific, value by company ($m), 2008-09 119
Table 87: Milk, Asia Pacific, distribution channels by value (%), 2008-09 121
Table 88: Milk, Asia Pacific, value by distribution channel ($m), 2008-09 121
Table 89: Milk, Asia Pacific, expenditure per capita ($), 2004-09 123
Table 90: Milk, Asia Pacific, forecast expenditure per capita ($), 2009-14 124
Table 91: Milk, Asia Pacific, consumption per capita (kg/liters), 2004-09 125
Table 92: Milk, Asia Pacific, forecast consumption per capita (kg/liters), 2009-14 126
Table 93: Fromage frais, Asia Pacific, value ($m), 2004-09 127
Table 94: Fromage frais, Asia Pacific, value forecast ($m), 2009-14 128
Table 95: Fromage frais, Asia Pacific, volume (kg, million), 2004-09 129
Table 96: Fromage frais, Asia Pacific, volume forecast (kg, million), 2009-14 130
Table 97: Fromage frais, Asia Pacific, company share (top 20 companies) by value (%), 2008-09 131
Table 98: Fromage frais, Asia Pacific, value by company ($m), 2008-09 132
Table 99: Fromage frais, Asia Pacific, distribution channels by value (%), 2008-09 134
Table 100: Fromage frais, Asia Pacific, value by distribution channel ($m), 2008-09 134
Table 101: Fromage frais, Asia Pacific, expenditure per capita ($), 2004-09 136
Table 102: Fromage frais, Asia Pacific, forecast expenditure per capita ($), 2009-14 136
Table 103: Fromage frais, Asia Pacific, consumption per capita (kg), 2004-09 137
Table 104: Fromage frais, Asia Pacific, forecast consumption per capita (kg), 2009-14 137
Table 105: Yogurt, Asia Pacific, value by segment ($m), 2004-09 138
Table 106: Yogurt, Asia Pacific, value forecast by segment ($m), 2009-14 139
Table 107: Yogurt, Asia Pacific, volume by segment (kg, million), 2004-09 141
Table 108: Yogurt, Asia Pacific, volume forecast by segment (kg, million), 2009-14 142
Table 109: Yogurt, Asia Pacific, company share (top 20 companies) by value (%), 2008-09 144
Table 110: Yogurt, Asia Pacific, value by company ($m), 2008-09 145
Table 111: Yogurt, Asia Pacific, distribution channels by value (%), 2008-09 147
Table 112: Yogurt, Asia Pacific, value by distribution channel ($m), 2008-09 147
Table 113: Yogurt, Asia Pacific, expenditure per capita ($), 2004-09 149
Table 114: Yogurt, Asia Pacific, forecast expenditure per capita ($), 2009-14 149
Table 115: Yogurt, Asia Pacific, consumption per capita (kg), 2004-09 150
Table 116: Yogurt, Asia Pacific, forecast consumption per capita (kg), 2009-14 150