Company estimates that total U.S. retail sales of dairy alternative beverages reached $1.33 billion in 2011.

Plant-based milks have a long history in both Eastern and Western cultures, with references found in early European cookbooks as well as Oriental literature from the 1500s. Derived from soy, oats, nuts, seeds, legumes, hemp, rice and others, plant milk is a generalized term without legal description or qualifiers. There are a number of varieties of plant milks offered in the retail market, and there are other plant milks not yet produced commercially that have the potential to impact the market in the future. Some of these milks are produced commercially in other countries and could possibly enter the U.S. market in the future.

Consumers choose plant-based dairy alternative beverages for numerous reasons. Health issues including lactose intolerance, milk allergy, and the genetic disorder phenylketonuria (PKU) can be addressed through the consumption of dairy alternative beverages because these plant-based milks are free of animal proteins, in particular casein. Others who are primary consumers of dairy alternative beverages include vegans, vegetarians and people concerned about antibiotics or growth hormones often found in cow’s milk.

Currently, the most commonly known and popular of the commercial plant milks is soymilk. Following in consumer recognition and consumption are almond milk, rice milk and coconut milk, in that order of preference. Additionally, hemp milk, oat milk, hazelnut milk, flax milk, sunflower milk and multigrain milk are available at the retail level, although they enjoy only a very minor market share. Quinoa, lupine, pea, peanut, cashew, and sesame are also used to make RTD plant-based milks in countries other than the United States. These products carry the potential to enter the U.S. market at a later date on a commercial scale, either through domestic production or importation.

The various types of plant-based dairy alternative beverages are available in an array of formulations. These include: flavored, sweetened, unsweetened, low-fat, lite, fortified, and others that are manufacturer-specific, including blends formulated to address specific qualities such as promoting heart health, digestive health, energy, and calcium absorption.

Scope of Report

This report examines the U.S. market for plant-based, ready-to-drink (RTD) beverages that are alternative substitutes for dairy milk, sold to consumers at retail. These products include beverages made from plant-based ingredients including soy, almond, rice, nuts, seeds, hemp and/or a combination of grains. These beverages do not contain any dairy products.

This report estimates and analyzes the size, growth rate, and composition of the plant-based beverage market. Historical sales data, as well as market forecasts to 2016, are provided for soymilk, almond milk, rice milk, coconut milk and hemp milk, as well as coverage of minor products such as flax, hazelnut, multi-grain, oat and sunflower milks. Strategic analyses of competitors in this market are included, as well as descriptions of recently introduced products. Trends and regulations influencing this market are discussed. Importantly, data from Company’ extensive proprietary survey of consumer attitudes and usage trends relating to plant-based beverages are provided.

Chapter 1 Executive Summary

Scope and Methodology

Scope of Report

Exclusions

Report Methodology

The Products

Consumer Health Awareness Drives Plant-Based Beverage Market

Marketers of Plant Milks Focus on “Natural” and “Organic” Products

Dietitians Heartily Support the Health Benefits of Plant-based Beverages

Plant Milks Have Been Consumed for Centuries

Consumers Choose Plant-Based Milks for a Number of Reasons

Soymilk

Health Impact

Almond Milk

Rice Milk

Hemp Milk

Coconut Milk

Additional Varieties of Dairy Alternative Beverages

Size and Growth of the Market

2011 U.S. Retail Sales Estimated at $1.33 Billion for All Dairy Alternative Beverages

Table 1-1 U.S. Retail Sales of Dairy Alternative Beverages, 2010-2011 (in millions of dollars)

2011 U.S. Retail Sales Estimated at Just Under $500 Million for Leading Refrigerated Dairy Alternative Beverages

Table 1-2 U.S. Retail Sales of Leading Refrigerated Dairy Alternative Beverages, 2010-2011 (in millions of dollars)

2011 U.S. Retail Sales Estimated at $115 Million for Leading Shelf-Stable Dairy Alternative Beverages

Table 1-3 U.S. Retail Sales of Leading Shelf-Stable Dairy Alternative Beverages, 2010-2011 (in millions of dollars)

Packaged Facts Projects 2012 U.S. Retail Sales of Dairy Alternative Beverages at $1.38 Billion

Table 1-4 Projected U.S. Retail Sales of Dairy Alternative Beverages, 2012 (in millions of dollars)

U.S. Dairy Alternative Beverage Retail Sales Projected Exceed $1.7 Billion in 2016

Table 1-5 U.S. Retail Sales of Dairy Alternative Beverages, 2007-2016 (in millions of dollars)

The Marketers

Private Label Products Move Front and Center

Marketers Introduce Single-Serve Dairy Alternative Beverages

The Dairy Alternative Beverage Market Primarily Comprises Small, Private Companies

Marketers of Dairy Alternative Beverages Respond to Consumer Health, Social and Ethical Concerns

Regulatory Policy and Legislative Issues

The Food and Drug Administration Endorses the Health Benefits of Soy

The Role of Isoflavones in Health

The Food Allergen Labeling and Consumer Protection Act of 2004

The USDA Position on the Term “Natural”

The USDA Requirements for a Food or Beverage to Be Labeled “Organic”

National Milk Producers Federation Petitions the FDA to Prohibit Use of the Word “Milk” Relating to Plant-Based Beverages

Trends and New Products

51 Dairy Alternative Beverages Introduced to the U.S. Market Between January 1, 2007 and December 31, 2011

Table 1-6 Number of Dairy Alternative Beverage Product Introductions in the United States, 2007-2011

New Packaging Technologies

Dairy Alternative Beverages Enter the Espresso Mainstream

The Consumer

Consumers Have Increased Consumption of Dairy Alternative Beverages in the Past Five Years, With a Shift From Soymilk and Rice Milk to Almond Milk

Almond Milk Gaining on Soymilk for Most Popular Dairy Alternative Beverage

Table 1-7 Response to Question: “Which Milk Alternatives Do You Drink/Use?,” 2011 (percent)

Half of Product Users Consumed Soymilk Five Years Age, Compared to 21% Who Consumed Almond Milk Five Years Ago

Table 1-8 Response to Questions About Milk Alternative Consumption Trends, 2011 (percent of product users)

Consumption of All Dairy Alternative Beverages Increases Substantially from 2006 to 2011, With Almond Milk Seeing the Biggest Gain

Table 1-9 Response to Questions About Milk Alternative Use Five Years Ago, 2011 (percent of product users)

Silk Soy Milk Leads the Pack As the Dairy Alternative Beverage Purchased Most Often by Consumers

Table 1-10 Response to Question: Which Brand(s) of Milk Alternatives Do You Purchase Most Often?, 2011

Chapter 2 The Products

Key Points

Scope and Methodology

Scope of Report

Exclusions

Report Methodology

Overview

First Plant-Based Beverage Introduced in 1983

Consumer Health Awareness Drives Plant-Based Beverage Market

Marketers of Plant Milks Focus on “Natural” and “Organic” Products

Dietitians Heartily Support the Health Benefits of Plant-based Beverages

Ready Availability of Information on Nutrition and Ingredients Encourages Consumers to Choose Good-For-You Products

Plant Milks Have Been Consumed for Centuries

Consumers Choose Plant-Based Milks for a Number of Reasons

Concern about Cholesterol and Fat in Dairy

The Marketing of Plant-Based Beverages

Nutritional Comparison of Plant Milks

Table 2-1 Nutritional Comparison of Selected Plant Milks

Advances in Packaging Technologies

Package Labeling and Graphics Quickly Provide Vital Information for Consumers

New Size Options for Dairy Alternative Beverages

Soymilk

Origins of Soymilk

Synching Up with Natural/Organic

The Greening of Soy

Health Impact

Table 2-2 Nutritional Comparison of 2%-fat Cow’s Milk to Unsweetened Soymilk

Source: Packaged Facts

Soy Beneficial for Prostate Health and Menopausal Symptoms

Soymilk Production

Not All Soymilks Are Made Equal

Soymilk Varieties

Table 2-3 Selected Soymilk Manufacturers and Their Brand Names

Almond Milk

A Brief History of Almond Milk

Overview

Almond Milk Is Fastest Growing Category Among Dairy Alternative Beverages

Table 2-4 Nutritional Comparison of 2%-fat Cow’s Milk to Unsweetened Almond Milk

Calcium Content in Dairy Milk vs. Almond Milk

Almond Milk vs. Soymilk

Almond Milk in the Prevention of Heart Disease and Osteoporosis

The Production of Almond Milk

Not all Almond Milks Are Made Equal

Almond Milk Flavors

Table 2-5 Selected Almond Milk Manufacturers and Their Brand Names

Rice Milk

The Advantages of Rice Milk as a Dairy-free Alternative

Calcium Content

Table 2-6 Nutritional Comparison of 2%-fat Cow’s Milk to Unsweetened Rice Milk

Dietary Advisories About Rice Milk

Concerns About Arsenic Levels in Rice Milk

How Rice Milk Is Manufactured

Ingredients in Rice Milk

Common Rice Milk Flavors

Cooking with Rice Milk

Selected Rice Milk Manufacturers and Their Brand Names

Table 2-7 Selected Rice Milk Manufacturers and Their Brand Names

Hemp Milk

A Brief History

Overview

Nutritional Advantages of Hemp Milk

Comparing Hemp Milk to Dairy Milk

Table 2-8 Nutritional Comparison of 2%-fat Cow’s Milk to Unsweetened Hemp Milk

Nutrition in Hemp Milk

Table 2-9 A Comparison of Amino Acid Content in Hemp Seeds and Cow’s Milk

Additional Nutritional Pluses of Hemp Milk

Figure 2-1 The Nutritional Composition of Hemp Seeds

Hemp Milk, Diabetes, and Cardiovascular Disease

The Production of Hemp Milk

Ingredients in Hemp Milk

The Flavors of Hemp Milk

Table 2-10 Selected Hemp Milk Manufacturers and Their Brand Names

Coconut Milk

Origins of Coconut Milk

Health Impact

Comparing Coconut Milk to Dairy Milk

Table 2-11 Nutritional Comparison of 2%-fat Cow’s Milk to Unsweetened Coconut Milk

Table 2-12 Nutritional Profile of Unsweetened Coconut Milk

The Flavors of Coconut Milk

Table 2-13 Selected Coconut Milk Manufacturers and Their Brand Names.

Additional Varieties of Dairy Alternative Beverages

Flax Milk

Flax Milk One of the Leading, Non-animal Sources of Omega-3 Fatty Acids

Table 2-14 Nutritional Comparison of 2%-fat Cow’s Milk to Sweetened Flax Milk

Marketers of Flax Milk

Table 2-15 Flax Milk Manufacturers and Their Brand Names

Sunflower Milk

The Nutritional Profile of Sunflower Milk

Table 2-16 Nutritional Comparison of 2%-fat Cow’s Milk to Sweetened Sunflower Milk

Table 2-17 Selected Sunflower Milk Manufacturers and Their Brand Names

Oat Milk

Table 2-18 Pacific Foods Original Oat Milk Nutrient Profile

Table 2-19 Nutritional Comparison of 2%-fat Cow’s Milk to Unsweetened Oat Milk

Only One Marketer of Oat Milk

Hazelnut Milk

Table 2-20 Nutritional Comparison of 2%-fat Cow’s Milk to Sweetened Hazelnut Milk

Only One Marketer of Hazelnut Milk

Table 2-21 Pacific Foods Original and Chocolate Hazelnut Milk Nutrient Profile

Chapter 3 Size and Growth of Market

Key Points

Note on IRI Data

2011 U.S. Retail Sales at $1.33 Billion

Table 3-1 U.S. Retail Sales of Dairy Alternative Beverages, 2010-2011 (in millions of dollars)

2011 Retail Sales at Just Under $500 Million for Leading Refrigerated Dairy Alternative Beverages

Table 3-2 U.S. Retail Sales of Leading Refrigerated Dairy Alternative Beverages, 2010-2011 (in millions of dollars)

Retail Sales Estimated at $115 Million for Leading Shelf-Stable Dairy Alternative Beverages

Table 3-3 U.S. Retail Sales of Leading Shelf-Stable Dairy Alternative Beverages, 2010-2011 (in millions of dollars)

Retail Sales Projected at $1.38 Billion for 2012

Table 3-4 Projected U.S. Retail Sales of Dairy Alternative Beverages, 2012 (in millions of dollars)

U.S. Dairy Alternative Beverage Retail Sales Projected at $1.7 Billion in 2016

Table 3-5 U.S. Retail Sales of Dairy Alternative Beverages, 2007-2016 (in millions of dollars)

Table 3-6 U.S. Retail Sales of Soymilk and Selected Brands in Food, Drug and Mass-Market Stores, 2010-2011 (in millions of dollars)

Soymilk Loses Share but Remains the Market Leader

Average Price Per Volume for Soymilk Brands Remains Essentially Unchanged from 2010 to 2011

Table 3-7 U.S. Average Price Per Volume for Selected Soymilk Brands in Food, Drug and Mass-Market Stores, 2010-2011 (in millions of dollars)

Silk Products Hold Nearly 90% of the U.S. Retail Branded Soymilk Market in 2011

Table 3-8 Retail Sales Market Share of Soymilk Brands in Food, Drug and Mass-Market Stores, 2010-2011

Vanilla Slightly Leads Plain in the Retail U.S. Soy Milk Market in 2011

Figure 3-1 Percentage of the U.S. Retail Soy Milk Market Held by Various Flavors, 2011

Almond Milk Sales Leap Forward

Table 3-9 U.S. Retail Sales of Almond Milk and Selected Brands in Food, Drug and Mass-Market Stores, 2010-2011 (in millions of dollars)

Average Price Per Volume for Branded Almond Milk Products Increases Slightly in 2011

Table 3-10 U.S. Average Price Per Volume for Selected Almond Milk Brands in Food, Drug and Mass-Market Stores, 2010-2011 (in millions of dollars)

Almond Breeze at 58% Share in the Almond Milk Market

Table 3-11 Retail Sales Market Share of Almond Milk Brands in Food, Drug and Mass-Market Stores, 2010-2011

Rice Milk Sales Decline

Table 3-12 U.S. Retail Sales of Selected Rice Milk Brands in Food, Drug and Mass-Market Stores, 2010-2011 (in millions of dollars)

Average Price Per Volume for Rice Milk Brands Declines Slightly in 2011

Table 3-13 U.S. Average Price Per Volume for Selected Rice Milk Brands in Food, Drug and Mass-Market Stores, 2010-2011 (in millions of dollars)

Rice Dream Varieties Hold More than 89% of the Rice Milk Market

Table 3-14 Retail Sales Market Share of Rice Milk Brands in Food, Drug and Mass-Market Stores, 2010-2011

Coconut Milk Rocks the Market

Table 3-15 U.S. Retail Sales of Coconut Milk and Selected Brands in Food, Drug and Mass-Market Stores, 2010-2011 (in millions of dollars)

Average Price Per Volume for So Delicious Coconut Milk Drops 13.4% from 2010 to 2011

Table 3-16 U.S. Average Price Per Volume for Selected Coconut Milk in Food, Drug and Mass-Market Stores, 2010-2011 (in millions of dollars)

Silk Pure Coconut Holds 56% of the Branded Coconut Milk Market

Table 3-17 Retail Sales Market Share of Coconut Milk Brands in Food, Drug and Mass-Market Stores, 2010-2011

Hemp Milk Is a Small Player with Just Over $2 Million in Sales

Table 3-18 U.S. Retail Sales of Hemp Milk and Selected Brands in Food, Drug and Mass-Market Stores, 2010-2011 (in millions of dollars)

Average Price Per Volume for Hemp Milk Increases Slightly in 2011

Table 3-19 U.S. Average Price Per Volume for Selected Hemp Milk Brands in Food, Drug and Mass-Market Stores, 2010-2011 (in millions of dollars)

Living Harvest’s Tempt Hemp Milk Dominates U.S. Market for Branded Hemp Milk Products

Table 3-20 Retail Sales Market Share of Hemp Milk Brands in Food, Drug Grocery Stores Are the Most Popular Venue for Dairy Alternative Beverage Sales

Table 3-21 Dairy Alternative Beverage Sales by Venue, 2011

Chapter 4 The Marketers

Key Points

Competition in the Market

Private Label Products Move Front and Center

Marketers Introduce Single-Serve Dairy Alternative Beverages

The Dairy Alternative Beverage Market Primarily Comprises Small, Private Companies

Marketers of Dairy Alternative Beverages Respond to Consumer Health, Social and Ethical Concerns

Dairy Alternative Beverage Manufacturers Emphasize Organic

Competitive Profile: Blue Diamond Growers, Sacramento, CA

Company Overview

Products

Table 4-1 Blue Diamond Almond Milk Products

Corporate Strategy

Competitive Profile: Dean Foods Co.

Company Overview

Financial Information

Products

Table 4-2 White Wave Silk Products

Competitive Profile: Earth’s Own Food Company Inc., Burnaby, British Columbia, Canada

Company Overview

Products

Table 4-3 Earth’s Own Dairy Alternative Beverages

Corporate Strategy

Competitive Profile: Eden Foods, Inc., Clinton, MI

Company Overview

Products

Table 4-4 EdenSoy Organic Dairy Alternative Beverage Products

Competitive Profile: The Hain Celestial Group, Inc., Melville, NY

Company Overview

Financial Information

Dairy Alternative Beverage Products

Table 4-5 Hain Celestial Group Dairy Alternative Beverage Products

Corporate Strategy

Competitive Profile: Organic Valley Family of Farms, La Farge, WI

Company Overview

Products

Table 4-6 Organic Valley Soymilk Products

Corporate Strategy

Competitive Profile: Pacific Foods of Oregon, Inc., Tualatin, OR

Company Overview

Products

Table 4-7 Pacific Foods of Oregon Products

Corporate Strategy

Competitive Profile: Stremick’s Heritage Foods LLC, Santa Ana, CA

Company Overview

Products

Table 4-8 Stremicks Heritage Foods’ 8th Continent Soymilk Products

Corporate Strategy

Chapter 5 Regulatory Policy and Legislative Issues

Key Points

The Food and Drug Administration Endorses the Health Benefits of Soy

The Role of Isoflavones in Health

The Food Allergen Labeling and Consumer Protection Act of 2004

Exemptions, Petition, and Notification to the FALCPA

Definition of a Food Allergy

How Food Intolerance Differs from a Food Allergy

FDA Regulations Related to Dairy Ingredients in Food and Beverage Products

The U.S. Dietary Supplement Health and Education Act of 1994

Adding Beneficial Nutrients to Conventional Foods

Structure/Function Claims

Health Claims

The Difference Between Stated and Implied Health Claims

The Nutrient-content Requirements Necessary for a Food to Bear a Health Claim

Nutrient-Content Claims

The USDA Position on the Term “Natural”

The USDA Requirements for a Food or Beverage to Be Labeled “Organic”

Table 5-1 Elements of Conventional Versus Organic Farming

National Milk Producers Federation Petitions the FDA to Prohibit Use of the Word “Milk” Relating to Plant-Based Beverages

Accuracy in Labeling: Lacteal Secretions

Accuracy in Labeling: Nutritional Quality

Differences in Essential Nutrient Content Between Dairy Milk and Dairy Alternative Beverages

The Case Against Casein

Dairy Alternative Product Manufacturers Respond to the Labeling of Dairy-Free Products with the Words Milk or Cheese

Chapter 6 Trends and New Products

Key Points

Global Soy Beverage Product Sales Increase While Annual Launches See-Saw

Table 6-1 Number of Dairy Alternative Beverage Product Introductions in the United States, 2007-2011

Table 6-2 Soymilk Introductions in the U.S. Market, 2007-2011

Table 6-3 Hemp Milk Introductions in the U.S. Market, 2007-2011

Table 6-4 Almond Milk Introductions in the U.S. Market, 2007-2011

Table 6-5 Rice Milk Introductions in the U.S. Market, 2007-2011

Table 6-6 Coconut Milk Introductions in the U.S. Market, 2007-2011

Soymilk Introductions in the United States from January 2009 to December 2011

Kroger Introduces Naturally Preferred and Private Selection Brands of Organic Soymilk Varieties

SunOpta Introduces Organic Soymilk

Seasonal Flavor, All Natural Soymilk Introduced by Silk

Earth Balance Introduces Organic Soymilk in Four Varieties

Silk All Natural Soymilk Introduced by WhiteWave Foods in 2010

Almond Milk Introductions in the United States from January 2009 to December 2011

HyVee Introduces All Natural Almond Milk in Two Varieties

Trader Joe’s Introduces Original and Vanilla Unsweetened Almondmilk

Whole Foods Market Launches Organic Almond Milk in Three Varieties

Silk Pure Almond All Natural Almondmilk Launched by White Wave Foods

Refrigerated Almond Breeze Joins the Dairy Case in 2009

Almond Dream Introduced in March 2009

Rice Milk Introductions in the United States from January 2009 to December 2011

Alce Nero Files Product Report for Free-Trade, Organic Rice Milk

Good Karma Introduces Organic, Whole Grain, Rice Beverage Varieties

Wibe Natural Launches Rice Drink

Hemp Milk Introductions in the United States from January 2009 to December 2011

Pacific Foods of Oregon Introduces Three Varieties of Hemp Milk in 2009

Coconut Milk Introductions in the United States from January 2009 to December 2011

Turtle Mountain Introduces the First Coconut Milk

Turtle Mountain Introduces So Delicious Coconut Milk Kefir

Innovative So Delicious All Natural Cultured Coconut Milk Expands Turtle Mountain Line of Dairy Alternative Beverages

Hain Celestial Introduces Coconut Dream in Three Varieties

WhiteWave Foods Introduces Silk Pure Coconut

Trader Joe’s Introduces Coconut Milk Beverage in Vanilla and Unsweetened Versions

Selected Other Dairy Alternative Beverages Introduced in the United States from January 2009 to December 2011

Pacific Foods introduces All Natural Hazelnut Original NonDairy Beverage, Followed by a Chocolate Variety in 2010

Flax Milk Products Introduced in 2011

Pacific Foods of Oregon Introduces 7 Grain Non-Dairy Beverage in Two Flavors

New Packaging Technologies

Dairy Alternative Beverages Enter the Espresso Mainstream

Snapshot of the Transforming Global Dairy Alternatives Market

Chapter 7 The Consumer

Key Points

Consumers Have Increased Consumption of Dairy Alternative Beverages in the Past Five Years

Packaged Facts Survey Finds 5% of Respondents Are Lactose Intolerant, and 9% of Respondents Do Not Drink or Use Milk

Table 7-1 Consumer Rates for Lactose Intolerance or Avoidance of Dairy, 2011

Nearly Three Quarters of Survey Respondents Report Drinking Milk Once a Day or Less

Table 7-2 Daily Usage Rates for Milk, 2011 (percent of product users)

2%-Fat Milk is the Product Purchased Most Often by Consumers of Milk

Table 7-3 Response to Question: What Type of Milk Do You Buy?, 2011 (percent of product users)

Store Brand Milk Products Are Purchased Most Often by Consumers

Table 7- Response to Question: What Type of Brand of Milk Do You Buy?, 2011 (percent of product users)

Supermarkets Are by Far the Most Popular Venue for Milk Purchases

Table 7-5 Response to Question: Where Do You Buy Milk?, 2011

Packaged Facts Survey Finds Soymilk Is the Most Popular Dairy Alternative Beverage

Table 7-6 Response to Question: Which Milk Alternatives Do You Drink/Use?, 2011

More Than Half of Purchasers of Soymilk Cite Nutritional Characteristics as a Primary Consideration for Purchase

Table 7-7 Reasons for Purchasing Soymilk, 2011

Packaged Facts Survey Finds Use of the “Big Three” Dairy Alternative Beverages Declines With Age

Table 7-8 Popularity of the “Big Three” Dairy Alternatives Beverages (Soy, Almond and Rice) by Generational Cohort, 2011

Packaged Facts Survey Finds Use of the “Big Three” Dairy Alternative Beverages Increases With the Ages of the Children in the Household

Table 7-9 Popularity of the “Big Three” Dairy Alternatives Beverages (Soy, Almond and Rice) by Age of Children in Household, 2011

Packaged Facts Survey Finds Soymilk Is Most Popular Dairy Alternative Beverage Among Whites and Hispanics, but Almond Is Most Popular Among African-Americans and Asians

Table 7-10 Popularity of the “Big Three” Dairy Alternatives Beverages (Soy, Almond and Rice) by Ethnicity, 2011

Consumers Overwhelming Regard Soy Products as Healthy

Table 7-11 The Most Commonly Consumed Soyfoods Among Consumers of Soy, 2010

Diners Who Order Soymilk in Restaurants Dramatically Increase from 2009 to 2010

Television News and the Internet Are the Leading Sources of Information about the Health Benefits and Nutrition of Soyfoods

Table 7-12 Sources of Health Benefits and Nutrition Information About Soyfoods and Percentage of Consumers Who Use Them, 1994, 2002 and 2010

Packaged Facts Survey Finds 36% of Product users Report Drinking Soymilk Once a Day or More

Table 7-13 Daily Usage Rates for Soymilk, 2011 (percent of product users)

Consumers Prefer Regular (Original) and Refrigerated Soymilk Products

Table 7-14 Response to Question: What Type of Soymilk Do You Buy?, 2011

Supermarkets and Grocery Stores Are the Leading Venues for Soymilk

Table 7-15 Response to Question: Where Do You Buy Soymilk?, 2011

Simmons Experian Survey Finds Number of People Who Are Modifying Their Diet Due to Lactose Intolerance Is Increasing, as Is Use of Soymilk in Addition to Regular Milk

Table 7-16 Lactose Intolerance and Soymilk Consumption, 2007 and 2011

Packaged Facts Survey Finds 29% of Product Users Drink Almond Milk Once a Day or More

Table 7-17 Daily Usage Rates for Almond Milk, 2011 (percent of product users)

Consumers Prefer Regular (Original) and Plain/Unflavored Almond Milk Products

Table 7-18 Response to Question: What Type of Almond Milk Do You Buy?, 2011

As With Other Dairy Alternative Beverages, Supermarkets and Grocery Stores Are the Leading Venues for Almond Milk Purchases

Table 7-19 Response to Question: Where Do You Buy Almond Milk?, 2011

Packaged Facts Survey Finds 11% of Product Users Drink Rice Milk Once a Day or More

Table 7-20 Daily Usage Rates for Rice Milk, 2011 (percent of product users)

Consumers Prefer Regular Rice Milk in Vanilla Flavor

Table 7-21 Response to Question: What Type of Rice Milk Do You Buy?, 2011 (percent of product users)

Supermarkets and Grocery Stores Are the Leading Venues for Rice Milk Purchases

Table 7-22 Response to Question: Where Do You Buy Rice Milk?, 2011

Packaged Facts Survey Finds Most Consumers Are Uncertain of How Healthy Dairy Alternative Beverages are Compared to Dairy Milk, but the Great Majority of Consumers Believe Dairy Milk is Healthy

Table 7-23 Response to Psychographic Statements About Health Attributes of Milk and Milk Alternatives, 2011

Packaged Facts Survey Finds Most Consumers Prefer the Taste of Dairy Milk to Dairy Alternative Beverages

Table 7-24 Response to Psychographic Statements About Taste Preferences Relating to Milk and Milk Alternatives, 2011

Nearly 60% of Consumers Are Concerned About Growth Hormones in Milk, and 30% Believe Organic Beverages Are Worth the Higher Cost

Table 7-25 Response to Other Psychographic Statements About Milk and Milk Alternatives, 2011

Half of Product Users Report Consuming Soymilk Five Years Previous, Compared to 21% Who Report Consuming Almond Milk Five Years Previous

Table 7-26 Response to Questions About Milk Alternative Consumption Trends, 2011 (percent of product users)

Consumption of All Dairy Alternative Beverages Increases Substantially from 2006 to 2011, With Almond Milk Seeing the Biggest Gain

Table 7-27 Response to Questions About Soymilk Use Five Years Ago, 2011 (percent of product users)

Silk Soy Milk Leads the Pack As the Dairy Alternative Beverage Purchased Most Often By Consumers

Table 7-28 Response to Question: Which Brand(s) of Milk Alternatives Do You Purchase Most Often?, 2011

Kansas State University Survey on Organic Soymilk

Figure 7-1 Perceptions of Store-Brand to Branded Soymilk Products in Term of Brand Attributes and Perceptions of Soymilk Ingredients from Different Origins in Terms of Quality