This study report, provides the research findings of our study of the worldwide consumption and competitor market share of DMX512 (Digital Multiplexing) Controllers used by multiple selected end-user consumer groups.

DMX512-1990 is the accepted standard for controlling lighting equipment. The DMX standard was originated by the United States Institute for Theatre Technology but is now maintained by the Entertainment Services and Technology Association (ESTA) and its Control Protocols Working Group. In this study, we examined the DMX standard(s) and other relative industry standards/protocols.

The American National Standards Institute (ANSI) approved a revised standard, known officially as “Entertainment Technology —USITT DMX512-A — Asynchronous Serial Digital Data Transmission Standard for Controlling Lighting Equipment and Accessories, in November 2004 (E1.11-2004).

The market review and forecast (2009-2014) is presented for the use of DMX512 controllers, segmented by the following functions:

• Consumption Value (US$, million)
• Quantity (number of units, in thousands)
• Average Selling Prices (ASP $, each)

The market data are segmented into the following geographic regions, plus a Global summary:

• The Americas (North America, Central and South America)
• EMEA (Europe, Middle Eastern countries, plus Africa)
• APAC (Asia Pacific)

This report also presents for the use of DMX512 controllers, by the following device types:

• Hand-Held, Mini or Mini-Wall mountable
• Tabletop Consoles (Operator console)
• Rack-Mountable or Other Mountable (often fabricated as an Operator console)

Multiple End-User Groups DMX512 controllers are purchased and used by DJs on the dance floor and Theater companies for the purpose of providing creative/artist-driven lighting effects; however, other consumer groups participate in this dynamic marketplace. ElectroniCast Consultants, in this study, present the 2009 market consumption (use) review and the five-year forecast segmented by the following end-use consumer groups:

• Civic, Social and Religious Organizations
• Bars / Nightclubs / Restaurants
• Hotels and Casinos (excludes above category)
• Amusement / Spectator Sports / Convention / Arenas / Concerts
• Schools / Colleges / Universities / Museums / Galleries / Similar
• Performing Arts / Dance / Stage /Theatre / Dinner Theatre
• Architectural / Structures / Landscape / Interior Design Lighting
• Signage / Display Advertising / Retail Stores
• Motion Pictures / Broadcasting/ Video / Photography Production
• Other / Non Specific

Commercial product note: This study covers non-military products

Additionally, we present an overview relative to the following components and devices, which are used in DMX512 lighting systems:

• Cable Assemblies/Connectors/Adapters/Terminators
• Wireless
• Printed Circuit Boards/Modules
o Controller
o Switches
o Relay
o Splitter/Transmitter/Receiver
o Servo/Driver Board; PWM and Stepper Motor Driver
o Interface Module
o Wireless

The following emerging technologies and market drivers are discussed for the following DMX512 contributors:

• Hardware
o Chips
o PCBs
o Systems
• Software
• Sales/Distribution/Channels

Hockey Stick Growth Curve The acceptance of mini-type wall mountable DMX512 Controllers will result in a “hockey-stick” volume (quantity) growth pattern, as illustrated in Figure 1. This is an obvious example of a window of opportunity, and reveals a relatively rare occurrence in DMX512 controller marketplace.

The most dynamic forecasted growth, relative to the mini-type wall mount DMX512 controller device, will be a result of the increased demand for the innovative use of high brightness light emitting diodes (HB-LEDs) in solid-state lighting (SSL) purposes. This particular device-type is forecasted with a hockey-stick growth pattern, which is a very rapid exponential growth following an immature, relatively flat growth, starting period.

 1. DMX512 Controller Market Analysis and Forecast (2009-2014)
 2. DMX512 Controllers
 2.1 Market Analysis and Forecast – Overview
 2.1.1 Global Market Analysis and Forecast: Handheld / Mini-Type DMX512 Controllers
 2.1.2 Global Market Analysis and Forecast: Tabletop / Consoles DMX512 Controllers
 2.1.3 Global Market Analysis and Forecast: Rack-Mountable / Other-Mountable DMX512 Controllers
 3. DMX512 Controller Technologies and Market Drivers
 3.1 Hardware
 Light Emitting Diode (LED) Market
 LEDs and Comparison to other lighting technologies
 DMX512 Controller – Board Design and System Configuration
 DMX512 System-Based Communication Network
 DMX Universe
 DMX Dimmer Packs
 DMX512 Splitters
 Rack-Mount DMX & RDM Splitter
 DMX Distribution Modules
 USB - DMX512 Modules
 DMX Repeater
 Network Fade Processor (NFP)
 DMX-to-Analog Converters
 DMX-to-TTL and DMX-to-Relay Converters
 Intelligent Lighting Fixtures (Luminaire)
 DMX Use with Laser Projectors
 WiFi DMX Controller
 Wireless: TDMA and AFHSS
 IP Ratings: Instrument Protection (Harsh Enviroment)
 DMX Testing
 Lighting Playback and Integration Processor
 DMX512 Fail-Over Switch
 3.2 Software
 3.3 Sales Distribution Channels, by End-Use Consumer Group – Analysis
 4. DMX512 Components, PCBs and Devices
 Cable
 Connectors/Connection Plates/Terminators/Adapters
 Wireless
 Relay Switch Module
 Splitter/Isolated Signal Splitter
 Transmitter/Receivers
 Controller Circuit Board Design
 DMX - DC Motor (servo) Driver
 Stepper Motor Driver Board Pulse Width Modulation (PWM)
 Quad-PWM-Controller IC
 USB Controlled DMX Interface Module
 Wireless Control System and Method
 5. Standards and Protocols – Overview
 DMX512
 DMX512-A
 EIA-485 (TIA/EIA-485 or RS-485)
 Remote Device Management (RDM)
 D54 (Rank Strand)
 FMX and DMX
 Architecture for Control Networks (ACN)
 Digital Addressable Lighting Interface (DALI)
 Digital Signal Interface (DSI)
 Musical Instrument Digital Interface (MIDI)
 MODBUS® Protocol
 PROFIBUS (Process Field Bus)
 Wireless Local Area Network (WLAN)
 SMPTE Timecode
 Vertical Interval TimeCode (VITC)
 LANC™ Protocol
 BACnet
 KNX Protocol
 6. Competitive Analysis
 6.1 Profiles of Selected DMX512 Competitors and Related Companies
 
 The following is a list of DMX512 Controller manufacturers and related companies, which are profiled in this chapter:
 
 AbstractAVR
 Acclaim Lighting Llc
 Acuity Brands Lighting, Inc. (ABL)
 ADB Lighting Technologies
 Agilent Technologies
 Alcorn McBride, Incorporated
 AlphaWire Company
 American DJ Group of Companies (ADJ)
 Accu-Cable
 American Audio
 American DJ Supply, Inc
 Arriba Cases
 Elation Lighting, Inc.
 Eliminator Lighting, LLC
 Global Truss
 Analog Devices, Inc.
 Applied Electronics
 Apollo Design Technology, Inc.
 Artistic Licence
 Astera LED Technology
 Avolites
 Baihong Lighting & Acoustic Co., Ltd. (Guangzhou)
 Baxter Controls, Inc. (BCI)
 Behringer EuroLight
 Belden, Incorporated
 Blue Point Engineering LLC
 Bright-Land Enterprises Inc., Limited
 Candela Controls, Inc.
 Chauvet
 City Theatrical, Incorporated (CTI)
 Coemar S.p.A.
 ColorMaker, Inc.
 Compulite
 Cooper Industries, Inc.
 Cooper Controls
 Electronics Diversified, Inc. (EDI)
 Zero 88
 Greengate
 iLumin
 Crestron Electronics, Inc.
 Cypress Semiconductor Corporation
 Deshun Technology Co. Ltd. (Guangzhou)
 De Sisti Lighting
 Diodes Inc.
 Diversitronics
 DMXSoft
 Doug Fleenor Design, Incorporated
 Durand Interstellar, Inc.
 eldoLED B.V.
 Electronic Test Equipment Manufacturing Company (ETEMCO)
 Electronic Theatre Controls, Inc. (ETC)
 Element Labs™
 Entertainment Networks™ (Edwin Jones Company)
 ETTEC
 Euchips Industrial Co., Ltd. (Shanghai)
 Exar Corporation
 Fore-sight Power Co., Ltd (Shenzhen)
 Freescale Semiconductor, Inc.
 General Cable Corporation (Gepco)
 Goddard Design Company
 Great Performance Products
 GuangTek Industrial Co.Ltd.
 Hanhui (HK) International Limited (Winpower)
 Hedong Electronic Company (Guangzhou); Smart-HDL
 High End Systems (Barco Lighting Systems, Inc.); Flying Pig Systems
 HiLine Lighting
 Hosa Technology, Inc.
 Howard Eaton Lighting Ltd (HELL)
 Illusion LED Limited
 Inoage Dresden (MADRIX® brand).
 Integrated Controls Inc.
 Interactive Technologies
 Johnson Systems Incorporated (JSI)
 Lanbolight Technology Co., Ltd. (Guangzhou)
 LED Dynamics
 Lehigh Electric Products Company
 Le Maitre Limited
 Leprecon (CAE)
 Leviton Manufacturing Co., Inc.
 Lex Products
 Lighting & Electronic Design, Inc. (L.E.D.)
 Lighting & Electronics, Incorporated (L&E)
 Lightronics
 Lite-Puter
 LSC Lighting Systems
 LumiDesk
 LynTec
 MA Lighting
 Martin Professional A/S
 Marvell Technology Group Ltd.
 Melexis Microelectronic Systems
 Microchip Technology Inc.
 Mole-Richardson Company
 National Semiconductor
 NEC Electronics
 Nexxus Lighting (ALS)
 Nicolaudie-Sunlite
 Northlight Systems
 NXP Semiconductors
 ON Semiconductor Corporation
 Optima Lighting Incorporated
 Pathway Connectivity
 Peperoni
 Phoenix Lighting Company, Limited (Guangdong)
 Philips
 Philips (Dynalite) – Royal Philips Electronics
 Philips – Entertainment Technology (Philips Group Brand)
 Philips – Lightolier® Controls (Philips Group Brand)
 Philips Lumileds Lighting Company
 Philips Solid-State Lighting Solutions – Color Kinetics
 Phlips - NXP
 Philips Lighting TIR Systems Ltd (TIR Systems Ltd.)
 Philips Electronics (Royal Philips Electronics)
 Philips – Strand Lighting (Royal Philips Electronics)
 QuickSilver Controls
 ROAL Electronics S.p.A.
 Semiconductor Device Solution, Inc. (SDS)
 SGM Technology
 Signcomplex Limited (Signcomplex)
 SOH Sound & Lights svìt oèima hudby
 Stagecraft Industries, Inc.
 Starwire lighting Co., Ltd
 STMicroelectronics
 Strong Entertainment Lighting (Ballantyne Strong, Inc.)
 SUREPRO Audio & Light Industrial Co., Limited
 Syncrolite™
 Synthe FX, LLC
 Techni-Lux, Inc
 TEI Electronics Inc
 Texas Instruments
 TMB
 Tryka L.E.D. Ltd
 Union-Bright Stage Lighting Equipment Co., Ltd (Guangzhou)
 Union Connector
 Velleman® nv
 Watt Stopper-Legrand
 Wireless Solution Sweden AB
 Wybron, Incorporated
 XTBA Ltd
 6.2 Competitor Market Share – DMX512 Controllers
 7. Definitions: Acronyms, Abbreviations, and General Terms
 8. Market Research Methodology