DMX512 Controllers Global Market Analysis and Forecast (2010-2015)

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Published Date : 25 April 2011

Pages : 384

Add to Cart - DMX512 Controllers Global Market Analysis and Forecast (2010-2015)

This study report, by The Company, provides the research findings of our study of the worldwide consumption and competitive landscape of DMX512 (Digital Multiplexing) Controllers used by multiple selected end-user groups.

DMX512-1990 is the accepted standard for controlling lighting equipment. The DMX standard was originated by the United States Institute for Theatre Technology but is now maintained by the Entertainment Services and Technology Association (ESTA) and its Control Protocols Working Group. In this study, we examined the DMX standard(s) and other relative industry standards.

The American National Standards Institute (ANSI) approved a revised standard, known officially as “Entertainment Technology —USITT DMX512-A — Asynchronous Serial Digital Data Transmission Standard for Controlling Lighting Equipment and Accessories, in November 2004 (E1.11-2004).

The market review and forecast (2010-2015) is presented for the use of DMX512 controllers, segmented by the following functions:

• Consumption Value (US$, million)
• Quantity (number of units, in thousands)
• Average Selling Prices (ASP $, each)

The consumption value is determined by multiplying the number of units by the average selling price. The average selling prices are based on the price at the initial factory level. The regional consumption values are based where the DMX512 unit is actually used (consumed), not necessarily where it is produced.

The market data are segmented into the following geographic regions, plus a Global summary:

• The Americas (North America, Central and South America)
• EMEA (Europe, Middle Eastern countries, plus Africa)
• APAC (Asia Pacific)

This report also presents for the use of DMX512 controllers, by the following device types:

• Hand-Held, Mini or Mini-Wall mountable
• Tabletop Consoles (Operator console)
• Rack-Mountable or Other Mountable (often fabricated as an Operator console)

Multiple End-User Groups Sure, DMX512 controllers are purchased and used by DJs on the dance floor and Theater companies for the purpose of providing creative/artist-driven lighting effects; however, other consumer groups participate in this dynamic marketplace. The Company, in this study, present the 2010 market consumption (use) review and the five-year forecast segmented by the following end-use consumer groups:

• Civic, Social and Religious Organizations
• Bars / Nightclubs / Restaurants
• Hotels and Casinos (excludes above category)
• Amusement / Spectator Sports / Convention / Arenas / Concerts
• Schools / Colleges / Universities / Museums / Galleries / Similar
• Performing Arts / Dance / Stage /Theatre / Dinner Theatre
• Architectural / Structures / Landscape / Interior Design Lighting
• Signage / Display Advertising / Retail Stores
• Motion Pictures / Broadcasting/ Video / Photography Production
• Other / Non Specific

Commercial product note: This study covers non-military products

Additionally, ElectroniCast presents an overview relative to the following components and devices, which are used in DMX512 lighting systems:

• Cable Assemblies/Connectors/Adapters/Terminators
• Wireless
• Printed Circuit Boards/Modules
o Controller
o Switches
o Relay
o Splitter/Transmitter/Receiver
o Servo/Driver Board; PWM and Stepper Motor Driver
o Interface Module
o Wireless

The following emerging technologies and market drivers are discussed for the following DMX512 contributors:

• Hardware
o Chips
o PCBs
o Systems
• Software
• Sales/Distribution/Channels

According to The Company, the total consumption value is forecast increase with rising quantity growth partially offset by declining average prices. The consumption value is forecast to increase (2x) at an average annual growth rate of 15.9 from 2010-2015. Note: Market forecast data in this study report refers to consumption (use) for a particular calendar year; therefore, this data is not cumulative data.

The Asia Pacific region (APAC), in 2010, was the market share leader in worldwide consumption value of DMX512 controllers; however, the American region is forecast to capture the lead in relative market share, at least in terms of consumption value.

In terms of volume (quantity/number of units), the Asia Pacific region is forecast to maintain its lead in the worldwide marketplace; however both America and the Europe, Middle East, Africa (EMEA) region will increase slightly faster during the forecast period (2010-2015). The APAC region tends to pay lower average selling prices (ASPs) for the various DMX512 controllers.

The American market (South, Central and North America), which spends a premium price, usually based on premium quality with the demand for more features and durability, is forecast to improve it’s market share position from to over 40% in the year 2015. The region consisting of European, Middle East and African countries (EMEA) is forecast to grow at the fastest annual pace (18.25%) during the forecast period (2010-2015).

Table of Contents :

1. DMX512 Controller Market Analysis and Forecast (2010-2015) 1-1
Multiple End-User Groups 1-2
DMX512 Controller Market Forecast 1-3
Hand-Held; Mini-Mount/Wall-Mount DMX512 Controllers 1-9
Tabletop and/or Console DMX512 Controllers 1-12
Rack Mount DMX512 Controller 1-14
End-Use Consumer Groups 1-16
Evolution of Research Emphasis During Technology Life Cycle 1-17

2. DMX512 Controllers 2-1
2.1 Market Analysis and Forecast – Overview 2-1
Multiple End-User Groups 2-1
Methodology Notes Regarding End-Use Groups 2-2
Globalization – Going Green Driving LED Demand 2-4
Solid-State Lighting 2-5
Example: Casino & Hotel 2-6
Example: High Rise Residential Buildings 2-8
Example: DMX Controlled LED Church 2-9
Energy saving lighting control system 2-10
Largest automated lighting project in the world 2-11
End-Use Consumer Groups 2-12
List of APAC Countries 2-13
2.1.1 Global Market Analysis and Forecast: Handheld / Mini-Type DMX512 Controllers 2-15
2.1.2 Global Market Analysis and Forecast: Tabletop / Consoles DMX512 Controllers 2-21
2.1.3 Global Market Analysis and Forecast: Rack-Mountable / Other-Mountable DMX512 Controllers 2-27

3. DMX512 Controller Technologies and Market Drivers 3-1
3.1 Overview: LED Market Opportunity 3-1
Light Emitting Diode (LED) Market a key Driver for DMX512 Growth 3-1
3.2 Hardware 3-13
DMX512 Controller – Board Design and System Configuration 3-13
DMX512 System-Based Communication Network 3-17
DMX Universe 3-18
DMX Dimmer Packs 3-18
DMX512 Splitters 3-19
Rack-Mount DMX & RDM Splitter 3-19
DMX Distribution Modules 3-20
USB - DMX512 Modules 3-21
DMX Repeater 3-22
Network Fade Processor (NFP) 3-22
DMX-to-Analog Converters 3-23
DMX-to-TTL and DMX-to-Relay Converters 3-24
Intelligent Lighting Fixtures (Luminaire) 3-24
DMX Use with Laser Projectors 3-24
WiFi DMX Controller 3-24
Wireless: TDMA and AFHSS 3-24
IP Ratings: Instrument Protection (Harsh Environment) 3-25
DMX Testing 3-25
Lighting Playback and Integration Processor 3-27
DMX512 Fail-Over Switch 3-27
3.2 Software 3-29

(Continued)

3.3 Sales Distribution Channels, by End-Use Consumer Group – Analysis 3-33
Distribution Variables 3-33
Intermediaries/Selling Methods 3-34
Civic, Social and Religious Organizations 3-34
Bars / Nightclubs / Restaurants 3-34
Hotels and Casinos 3-35
Amusement / Spectator Sports / Convention / Arenas / Concerts 3-35
Schools / Colleges / Universities / Museums / Galleries / Similar 3-35
Performing Arts / Dance Studios / Stage /Theatre / Dinner Theatre 3-36
Architectural / Structures / Landscape / Interior Design Lighting 3-36
Signage / Display Advertising / Retail Stores 3-36
Motion Pictures / Broadcasting/ Video / Photography Production 3-36
Other / Non Specific 3-37

4. DMX512 Components, PCBs and Devices 4-1
Overview 4-1
Cable 4-3
Connectors/Connection Plates/Terminators/Adapters 4-8
Wireless 4-13
Relay Switch Module 4-16
Splitter/Isolated Signal Splitter 4-17
Transmitter/Receivers 4-18
DMX512 Design Scheme: Controller Circuit 4-19
DMX - DC Motor (servo) Driver 4-20
Stepper Motor Driver Board Pulse Width Modulation (PWM) 4-21
Quad-PWM-Controller IC 4-22
USB Controlled DMX Interface Module 4-23
Wireless Control System and Method (US Patent description) 4-24
5. Standards and Protocols 5-1 Solid-State Lighting Standards 5-1
Lighting Controls: DMX512 5-4
DMX512-A 5-5
EIA-485 (TIA/EIA-485 or RS-485) 5-11
Remote Device Management (RDM) 5-13
D54 (Rank Strand) 5-18
FMX and DMX 5-18
Architecture for Control Networks (ACN) 5-19
Digital Addressable Lighting Interface (DALI) 5-20
Digital Signal Interface (DSI) 5-21 Musical Instrument Digital Interface (MIDI) 5-21 MODBUS® Protocol 5-22
PROFIBUS (Process Field Bus) 5-23
Wireless Local Area Network (WLAN) 5-24
SMPTE Timecode 5-25
Vertical Interval TimeCode (VITC) 5-25
LANC™ Protocol 5-26
BACnet 5-26
KNX Protocol 5-27
C-Bus: Microprocessor-based control and management system 5-28
Harmonics, Flicker and Voltage Variations 5-30
Sign Brightness: Relative to the IESNA RP-19 Roadway Sign Lighting standard 5-33

(Continued)

6. Competitive Analysis
6.1 Profiles of Selected DMX512 Competitors and Related Companies

The following is a list of DMX512 Controller manufacturers and related companies, which are profiled in this chapter:

AbstractAVR
Acclaim Lighting Llc
Acuity Brands Lighting, Inc. (ABL)
ADB Lighting Technologies
Agilent Technologies
Alcorn McBride, Incorporated
AlphaWire Company
American DJ Group of Companies (ADJ)
Accu-Cable
American Audio
American DJ Supply, Inc
Arriba Cases
Elation Lighting, Inc.
Eliminator Lighting, LLC
Global Truss
Analog Devices, Inc.
Applied Electronics
Apollo Design Technology, Inc.
Artistic Licence
Astera LED Technology
Avolites
Baihong Lighting & Acoustic Co., Ltd. (Guangzhou)
Baxter Controls, Inc. (BCI)
Behringer EuroLight
Belden, Incorporated
Blue Point Engineering LLC
Bright-Land Enterprises Inc., Limited
Candela Controls, Inc.
Chauvet
City Theatrical, Incorporated (CTI)
Coemar S.p.A.
ColorMaker, Inc.
Compulite
Cooper Industries, Inc.
Cooper Controls
Electronics Diversified, Inc. (EDI)
Zero 88
Greengate
iLumin
Crestron Electronics, Inc.
Cypress Semiconductor Corporation
Deshun Technology Co. Ltd. (Guangzhou)
De Sisti Lighting
Diodes Inc.
Diversitronics
DMXSoft
Doug Fleenor Design, Incorporated
Durand Interstellar, Inc.
eldoLED B.V.

(Continued)

Electronic Test Equipment Manufacturing Company (ETEMCO)
Electronic Theatre Controls, Inc. (ETC)
Element Labs™
Entertainment Networks™ (Edwin Jones Company)
ETTEC
Euchips Industrial Co., Ltd. (Shanghai)
Exar Corporation
Fore-sight Power Co., Ltd (Shenzhen)
Freescale Semiconductor, Inc.
General Cable Corporation (Gepco)
Goddard Design Company
Great Performance Products
GuangTek Industrial Co.Ltd.
Hanhui (HK) International Limited (Winpower)
Hedong Electronic Company (Guangzhou); Smart-HDL
High End Systems (Barco Lighting Systems, Inc.); Flying Pig Systems
HiLine Lighting
Hosa Technology, Inc.
Howard Eaton Lighting Ltd (HELL)
Illusion LED Limited
Inoage Dresden (MADRIX® brand).
Integrated Controls Inc.
Interactive Technologies
Johnson Systems Incorporated (JSI)
Lanbolight Technology Co., Ltd. (Guangzhou)
LED Dynamics
Lehigh Electric Products Company
Le Maitre Limited
Leprecon (CAE)
Leviton Manufacturing Co., Inc.
Lex Products
Lighting & Electronic Design, Inc. (L.E.D.)
Lighting & Electronics, Incorporated (L&E)
Lightronics
Lite-Puter
LSC Lighting Systems
LumiDesk
LynTec
MA Lighting
Martin Professional A/S
Marvell Technology Group Ltd.
Melexis Microelectronic Systems
Microchip Technology Inc.
Mole-Richardson Company
National Semiconductor
NEC Electronics
Nexxus Lighting (ALS)
Nicolaudie-Sunlite
Northlight Systems
NXP Semiconductors
ON Semiconductor Corporation
Optima Lighting Incorporated
Pathway Connectivity
Peperoni
Phoenix Lighting Company, Limited (Guangdong)

(Continued)

Philips
Philips (Dynalite) – Royal Philips Electronics
Philips – Entertainment Technology (Philips Group Brand)
Philips – Lightolier® Controls (Philips Group Brand)
Philips Lumileds Lighting Company
Philips Solid-State Lighting Solutions – Color Kinetics
Phlips - NXP
Philips Lighting TIR Systems Ltd (TIR Systems Ltd.)
Philips Electronics (Royal Philips Electronics)
Philips – Strand Lighting (Royal Philips Electronics)
QuickSilver Controls
Renesas Electronics Corporation / Renesas Electronics Europe
ROAL Electronics S.p.A.
Semiconductor Device Solution, Inc. (SDS)
SGM Technology
Signcomplex Limited (Signcomplex)
SOH Sound & Lights svet ocima hudby
Stagecraft Industries, Inc.
Starwire lighting Co., Ltd
STMicroelectronics
Strong Entertainment Lighting (Ballantyne Strong, Inc.)
SUREPRO Audio & Light Industrial Co., Limited
Syncrolite™
Synthe FX, LLC
Techni-Lux, Inc
TEI Electronics Inc
Texas Instruments
TMB
Tryka L.E.D. Ltd
Union-Bright Stage Lighting Equipment Co., Ltd (Guangzhou)
Union Connector
Velleman® nv
Watt Stopper-Legrand
Wireless Solution Sweden AB
Wybron, Incorporated
XTBA Ltd
6.2 Competitor Market Share – DMX512 Controllers

7. Definitions: Acronyms, Abbreviations, and General Terms
8. Market Research Methodology
9. Market Forecast Data Base Explanation
9.1 Overview
9.2

Addendum

- Excel Data Base Spreadsheets (Global Market Forecast)
o Detailed Data: ASP ($, each); Quantity (Million); Value ($, Million) for all Regions
- Power Point Market Data Figures (Global Market Forecast)

– List of Tables –

1.1 DMX512 Controllers Global Market Forecast, By Region ($Million) 1-4
1.2 DMX512 Controllers Global Market Forecast, By Region (Quantity Basis, Unit/Thousands) 1-4
1.3 DMX512 Controllers Global Market Forecast, By Region (Average Selling Prices, $/Each) 1-5
1.4 DMX512 Controllers Global Market Forecast, By Type (Value Basis, $Million) 1-6
1.5 DMX512 Controllers Global Market Forecast, By End-Use Consumer Group ($Million) 1-16
2.1.1 DMX512 Controllers Global Market Forecast, By End-Use Consumer Group ($Million) 2-12
2.1.2 DMX512 Controllers America Market Forecast, By End-Use Group Consumer ($Million) 2-13
2.1.3 DMX512 Controllers EMEA Market Forecast, By End-Use Consumer Group (, $Million) 2-13
2.1.4 DMX512 Controllers APAC Market Forecast, By End-Use Consumer Group ($Million) 2-14
2.1.1.1 Handheld/Mini-Type DMX512 Controllers Global Forecast, By End-Use Consumer ($Million) 2-15
2.1.1.2 Handheld/Mini-Type DMX512 Controllers Global Forecast, By End-Use Consumer ($Million) 2-16
2.1.1.3 Handheld/Mini-Type DMX512 Controllers Global Forecast, By End-Use Consumer ($Million) 2-16
2.1.1.4 Handheld/Mini-Type DMX512 Controllers Global Forecast, By End-Use Consumer ($Million) 2-17
2.1.2.1 Tabletop-Type DMX512 Controllers Global Forecast, By End-Use Consumer ($Million) 2-24
2.1.2.2 Tabletop-Type DMX512 Controllers America Forecast, By End-Use Consumer ($Million) 2-25
2.1.2.3 Tabletop-Type DMX512 Controllers EMEA Forecast, By End-Use Consumer ($Million) 2-25
2.1.2.4 Tabletop-Type DMX512 Controllers APAC Forecast, By End-Use Consumer ($Million) 2-26
2.1.3.1 Rack-Mountable-Type DMX512 Controllers Global Forecast, By End-Use Consumer ($Million) 2-29
2.1.3.2 Rack-Mountable-Type DMX512 Controllers America Forecast, By End-Use Consumer ($Million) 2-30
2.1.3.3 Rack-Mountable-Type DMX512 Controllers EMEA Forecast, By End-Use Consumer ($Million) 2-30
2.1.3.4 Rack-Mountable-Type DMX512 Controllers APAC Forecast, By End-Use Consumer ($Million) 2-31
3.1.1 Latin American Demographic Trends 3-8
6.2.1 DMX512 Controller Competitors - Global Market Share Estimates, 2009 6-104

– List of Figures –

1.1 DMX512 Controllers Global Market Forecast, By Type ($Million) 1-7
1.2 DMX512 Controllers Global Market Forecast, By Type (Quantity Basis, Unit/Thousands) 1-8
1.3 Mini-Size Wall Mount DMX512 Controller 1-9
1.4 Compact 'DMX512 protocol' Lighting Controller 1-10
1.5 Pocket DMX Controller 1-11
1.6 Standalone DMX Controller 1-12
1.7 Desktop DMX Controller 1-13
1.8 Rack Mount DMX Controller 1-14
1.9 Rack Mount DMX Controller 1-15
1.10 Evolution of Research Emphasis During Technology Life Cycle 1-17
2.1.1 LED Technology Illuminating a Nightclub 2-5
2.1.2 Control Panels, including DMX Rack-Mounts 2-7
2.1.3 LED Tower Lights controlled by DMX512 System 2-8
2.1.4 LED Church Lights Controlled by DMX512 System 2-9
2.1.5 Hotel Room: Energy Saving Lighting 2-10
2.1.6 September 11th Memorial – Lighting Controlled by DMX512 2-11
2.1.1.1 Architectural Controls 2-18
2.1.1.2 DMX512 Mini-Sized (Wall Mount) Controller 2-19
2.1.1.3 DMX512 Handheld Controller 2-20
2.1.2.1 Professional Lighting (Tabletop) DMX512 Console 2-22
2.1.2.2 Tabletop DMX512 Lighting Control Console 2-23
2.1.3.1 Rack-Mountable or Table-Mountable DMX512 Controller 2-27
2.1.3.2 Rack-Mountable or Table-Mountable DMX512 Controller 2-28
3.1.1 Entertainment & Architectural Lighting: Multiple Colors LED in a Surface-Mount (SMT) Package 3-11
3.1.2 Color Mixer Reflector for LED Technology Lighting 3-12
3.2.1 DMX512 HB-LED Implementation 3-14

– List of Figures – (Continued)

3.2.2 Discrete DMX512 Receiver Block Diagram 3-15
3.2.3 DMX512 Receiver Block Diagram 3-16
3.2.4 DMX Dimmer Pack 3-18
3.2.5 Rack-Mount DMX & RDM Splitter 3-19
3.2.6 USB - DMX512 Modules 3-21
3.2.7 DMX-to-Analog Converter 3-23
3.2.8 DMX Tester 3-26
3.2.9 Lighting Playback & Integration Processor 3-27
3.2.10 DIN Rail DMX512 Fail-Over Switch 3-28
3.2.1 USB-DMX interface - Software Deliverables 3-30
3.2.2 PC-DMX Controller – Software 3-31
3.2.3 Lighting Control Software: Control Builder Screen Page View 3-32
4.1 Lighting Control Cable 4-5
4.2 High-performance cable for general-purpose applications 4-6
4.3 25-Foot 3-Pin DMX Cable, 110 ohms 4-7
4.4 Lighting Console Connection Plate (DMX-IN) 4-9
4.5 Lighting Console Connection Plate (DMX-IN/OUT) 4-9
4.6 1-Gang Wall Plates with Two 5-Pin XLR DMX Connectors 4-10
4.7 DMX Wiring Termination 4-10
4.8 5-Pole Male Connector (Used as a DMX Terminator Plug) 4-11
4.9 XLRJ45 - XLR to RJ45 Adapter 4-12
4.10 DMX - 8 Channel Mechanical Relay PCB Module 4-16
4.11 DMX - 8 Channel Solid-State Relay PCB Module 4-17
4.12 Isolated Signal Splitter PCB for DMX 512 4-18
4.13 DMX512 Controller Circuit Diagram 4-19
4.14 DMX - DC Motor (servo) PCB Driver 4-20
4.15 Stepper Motor Driver Board pulse width modulation (PWM): PCB 4-21
4.16 Quad-PWM Demonstration pulse width modulation (PWM): PCB 4-22
4.17 USB Controlled DMX Interface Module 4-23
6.1.1 High-performance cable for general-purpose applications 6-8
6.1.2 DMX512 Controller (DMX Operator) 6-9
6.1.3 Dimmer Bar 6-10
6.1.4 DMX512 Controller Console 6-13
6.1.5 Rack-Mountable/Tabletop-Mountable DMX512 Controller 6-14
6.1.6 Mini (Pocket-Sized) DMX512 Controller 6-15
6.1.7 DMX512 RGBW LED Driver 6-19
6.1.8 OEM Receiver and Radio Transceiver – PCB (Wireless DMX512) 6-22
6.1.9 PCB-Level - DMX Decoder LED Driver 6-28
6.1.10 DMX System on 19-inch Rack with Hinged Frame 6-29
6.1.11 DMX Constant Voltage Driver 6-37
6.1.12 Lighting Control Cable 6-40
6.1.13 Single Channel DMX Decoder (PCB) Card 6-41
6.1.14 12-Channel Dimmer Control with DMX512 Interfaces 6-42
6.1.15 DMX512 RGB LED Controller 6-43
6.1.16 6 Channel DMX Dimmer Pack 6-44
6.1.17 RGB DMX 512 Decoder /Controller 6-47
6.1.18 DMX 512 Controller 6-50
6.1.19 Stage Light Controller 6-53
6.1.20 4-channel DMX interface (PCB) 6-54
6.1.21 Architectural Controls (DMX512 – Mini) 6-55
6.1.22 DMX 512 Console (Tabletop) 6-56
6.1.23 Tabletop DMX512 Controller 6-58
6.1.24 Architectural Dimming System 6-59
6.1.25 Lighting Console with Optional Built In Wireless DMX 6-64

– List of Figures – (Continued)

6.1.26 Professional Lighting Console 6-70
6.1.27 Wall Mountable DMX Controller 6-75
6.1.28 DMX512 Interface Board 6-76
6.1.29 8-Channel servo controller with on board address switch 6-77
6.1.30 DMX512 Decoder (PCB) Module 6-88
6.1.31 DMX512 Decoder Module Application Specification Diagram Drawing 6-89
6.1.32 DMX512 Lighting Control Console 6-90
6.1.33 USB - DMX512 Modules 6-91
6.1.34 Wireless DMX512 Controller 6-92
6.1.35 DMX512 Controller 6-94
6.1.36 DMX512 Control Console (Tabletop-Type) 6-97
6.1.37 Wall DMX Control 6-99

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