Synopsis

This report provides the results for the Suncare market in Brazil from Canadean’s unique, highly detailed and proprietary study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

Marketers in the Suncare market in Brazil face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Suncare market in Brazil they account for and which consumer trends drive their behaviour, and as such allows marketers to develop strong growth strategies.

Scope

Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – and as such marketers need to know what these trends are and be able to quantify their influence in the market.
This report provides highly detailed insight into exactly who the consumer is and how the latest consumer trends are changing the market by examining over 20 consumer trends and the share of sales across over 30 consumer groups.

Reasons To Buy

The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights

Detailed category coverage is provided, covering the After-Sun market, the Self-Tan market and the Sun Protection market.
Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.
Detailed brand and private label category shares for 2011 for each product category
Unique retailer choice and switching data at the product category level for 2011

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their childrens behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Sun care Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 After-sun
2.2.2 Self-tan
2.2.3 Sun Protection
2.3 Behavioural Trends and Market Value
2.3.1 After-sun
2.3.2 Self-tan
2.3.3 Sun Protection
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 After-sun
3.1.2 Self-tan
3.1.3 Sun Protection
3.2 Consumer Profiles by Product Category
3.2.1 After-sun
3.2.2 Self-tan
3.2.3 Sun Protection
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Sun care Brand Choice and Private Label Shares
4.2.1 After-sun
4.2.2 Self-tan
4.2.3 Sun Protection
5 The Share of Consumers influenced by Trends
5.1 Trend Drivers of Consumers Product Choices
5.1.1 Overall Sun care
5.1.2 After-sun
5.1.3 Self-tan
5.1.4 Sun Protection
6 Consumption Impact: Market Valuation
6.1 Sun care Value Impact of Consumer Consumption Behaviour
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Sun care Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Sun care Volume Impact of Consumer Behaviour Trends
6.3.1 Share Growth by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Sun care
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - After-sun
7.2.2 Retail Share by Volume - Self-tan
7.2.3 Retail Share by Volume - Sun Protection
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 A. Angeloni Switching analysis
7.3.3 Carrefour Switching analysis
7.3.4 Casino Switching analysis
7.3.5 Cencosud Switching analysis
7.3.6 Cia Zaffari Switching analysis
7.3.7 Companhia Brasileira de Distribuicao Switching analysis
7.3.8 Coop Cooperativa de Consumo Switching analysis
7.3.9 DMA Distribuidora Switching analysis
7.3.10 Drogasil S.A. Switching analysis
7.3.11 G.Barbosa Switching analysis
7.3.12 Irmaos Bretas Switching analysis
7.3.13 Irmaos Muffato Switching analysis
7.3.14 Lojas Americanas Switching analysis
7.3.15 Outro Switching analysis
7.3.16 Prezunic Switching analysis
7.3.17 SHV Makro Switching analysis
7.3.18 Wal-Mart Switching analysis
7.4 Profiles of End-Consumers of Sun care, by Retailer Used
7.4.1 A. Angeloni
7.4.2 Carrefour
7.4.3 Casino
7.4.4 Cencosud
7.4.5 Cia Zaffari
7.4.6 Companhia Brasileira de Distribuicao
7.4.7 Coop Cooperativa de Consumo
7.4.8 DMA Distribuidora
7.4.9 Drogasil S.A.
7.4.10 G.Barbosa
7.4.11 Irmaos Bretas
7.4.12 Irmaos Muffato
7.4.13 Lojas Americanas
7.4.14 Outro
7.4.15 Prezunic
7.4.16 SHV Makro
7.4.17 Wal-Mart
7.4.18 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Tables

Table 1: Volume Units for the Sun Care Market
Table 2: Foreign Exchange Rate - BRL Vs. US$, 2011
Table 3: Population Profiles
Table 4: Brazil Sun care Value Share (%), by Age Groups, 2011
Table 5: Brazil Sun care Value Share (%), by Gender, 2011
Table 6: Brazil Sun care Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Brazil Sun care Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Brazil Sun care Value Share (%) by Wealth Groups, 2011
Table 9: Brazil Sun care Value Share (%) by Busy Lives Groups, 2011
Table 10: Brazil After-sun Consumer Group Share (% market value), 2011
Table 11: Brazil Self-tan Consumer Group Share (% market value), 2011
Table 12: Brazil Sun Protection Consumer Group Share (% market value), 2011
Table 13: Brazil Total After-sun Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 14: Brazil Total Self-tan Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 15: Brazil Total Sun Protection Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: Brazil After-sun Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 17: Brazil After-sun Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 18: Brazil Self-tan Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 19: Brazil Self-tan Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 20: Brazil Sun Protection Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 21: Brazil Sun Protection Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 22: Brazil After-sun Consumer Profiles (% consumers by sub-group), 2011
Table 23: Brazil Self-tan Consumer Profiles (% consumers by sub-group), 2011
Table 24: Brazil Sun Protection Consumer Profiles (% consumers by sub-group), 2011
Table 25: Brazil Sun care Private Label Penetration (% Vol), by Category, 2011
Table 26: Brazil After-sun Brand Share by Volume (% Vol), 2011
Table 27: Brazil Self-tan Brand Share by Volume (% Vol), 2011
Table 28: Brazil Sun Protection Brand Share by Volume (% Vol), 2011
Table 29: Brazil, Sun care: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 30: Brazil, After-sun: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 31: Brazil, Self-tan: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 32: Brazil, Sun Protection: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 33: Brazil Sun care Market Value (Brazilian Real million), by Category, 2011
Table 34: Brazil Sun care Market Value (US$ million), by Category, 2011
Table 35: Brazil Sun care Market Volume (Ltrs m), by Category, 2011
Table 36: Brazil Sun care Market Share (US$ million), by Category, 2011
Table 37: Brazil Sun care Expenditure Per Capita (Brazilian Real), by Category, 2011
Table 38: Brazil Sun care Expenditure Per Capita (US$), by Category, 2011
Table 39: Brazil Sun care Expenditure Per Household (Brazilian Real), by Category
Table 40: Brazil Sun care Expenditure Per Household (US$), by Category
Table 41: Brazil Sun care Market Volume Share (Ltrs m), by Category, 2011
Table 42: Brazil Sun care Consumption Per Capita (Kilograms per head), by Category, 2011
Table 43: Brazil Sun care Consumption Per Household (Kilograms per household), by Category, 2011
Table 44: Brazil Sun care Retailer Share by Volume (Ltrs m), 2011
Table 45: Brazil After-sun Retailer Share by Volume (Ltrs m), 2011
Table 46: Brazil Self-tan Retailer Share by Volume (Ltrs m), 2011
Table 47: Brazil Sun Protection Retailer Share by Volume (Ltrs m), 2011
Table 48: Brazil: Switchers to A. Angeloni for Their Sun care Purchases in the Last Six Months (Thousands), 2011
Table 49: Brazil: Switchers to Carrefour for Their Sun care Purchases in the Last Six Months (Thousands), 2011
Table 50: Brazil: Switchers From Carrefour for Their Sun care Purchases in the Last Six Months (Thousands), 2011
Table 51: Brazil: Switchers From Casino for Their Sun care Purchases in the Last Six Months (Thousands), 2011
Table 52: Brazil: Switchers From Cencosud for Their Sun care Purchases in the Last Six Months (Thousands), 2011
Table 53: Brazil: Switchers to Cia Zaffari for Their Sun care Purchases in the Last Six Months (Thousands), 2011
Table 54: Brazil: Switchers to Companhia Brasileira de Distribuicao for Their Sun care Purchases in the Last Six Months (Thousands), 2011
Table 55: Brazil: Switchers From Companhia Brasileira de Distribuicao for Their Sun care Purchases in the Last Six Months (Thousands), 2011
Table 56: Brazil: Switchers to Coop Cooperativa de Consumo for Their Sun care Purchases in the Last Six Months (Thousands), 2011
Table 57: Brazil: Switchers to DMA Distribuidora for Their Sun care Purchases in the Last Six Months (Thousands), 2011
Table 58: Brazil: Switchers From DMA Distribuidora for Their Sun care Purchases in the Last Six Months (Thousands), 2011
Table 59: Brazil: Switchers to Drogasil S.A. for Their Sun care Purchases in the Last Six Months (Thousands), 2011
Table 60: Brazil: Switchers From Drogasil S.A. for Their Sun care Purchases in the Last Six Months (Thousands), 2011
Table 61: Brazil: Switchers to G.Barbosa for Their Sun care Purchases in the Last Six Months (Thousands), 2011
Table 62: Brazil: Switchers From Irmaos Bretas for Their Sun care Purchases in the Last Six Months (Thousands), 2011
Table 63: Brazil: Switchers to Irmaos Muffato for Their Sun care Purchases in the Last Six Months (Thousands), 2011
Table 64: Brazil: Switchers to Lojas Americanas for Their Sun care Purchases in the Last Six Months (Thousands), 2011
Table 65: Brazil: Switchers From Lojas Americanas for Their Sun care Purchases in the Last Six Months (Thousands), 2011
Table 66: Brazil: Switchers to Outro for Their Sun care Purchases in the Last Six Months (Thousands), 2011
Table 67: Brazil: Switchers From Outro for Their Sun care Purchases in the Last Six Months (Thousands), 2011
Table 68: Brazil: Switchers to Prezunic for Their Sun care Purchases in the Last Six Months (Thousands), 2011
Table 69: Brazil: Switchers From Prezunic for Their Sun care Purchases in the Last Six Months (Thousands), 2011
Table 70: Brazil: Switchers to SHV Makro for Their Sun care Purchases in the Last Six Months (Thousands), 2011
Table 71: Brazil: Switchers to Wal-Mart for Their Sun care Purchases in the Last Six Months (Thousands), 2011
Table 72: Brazil: Switchers From Wal-Mart for Their Sun care Purchases in the Last Six Months (Thousands), 2011
Table 73: Brazil: Profile of Sun care Consumers Whose Goods Mainly Come From A. Angeloni (% by Subgroup), 2011
Table 74: Brazil: Profile of Sun care Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup), 2011
Table 75: Brazil: Profile of Sun care Consumers Whose Goods Mainly Come From Casino (% by Subgroup), 2011
Table 76: Brazil: Profile of Sun care Consumers Whose Goods Mainly Come From Cencosud (% by Subgroup), 2011
Table 77: Brazil: Profile of Sun care Consumers Whose Goods Mainly Come From Cia Zaffari (% by Subgroup), 2011
Table 78: Brazil: Profile of Sun care Consumers Whose Goods Mainly Come From Companhia Brasileira de Distribuicao (% by Subgroup), 2011
Table 79: Brazil: Profile of Sun care Consumers Whose Goods Mainly Come From Coop Cooperativa de Consumo (% by Subgroup), 2011
Table 80: Brazil: Profile of Sun care Consumers Whose Goods Mainly Come From DMA Distribuidora (% by Subgroup), 2011
Table 81: Brazil: Profile of Sun care Consumers Whose Goods Mainly Come From Drogasil S.A. (% by Subgroup), 2011
Table 82: Brazil: Profile of Sun care Consumers Whose Goods Mainly Come From G.Barbosa (% by Subgroup), 2011
Table 83: Brazil: Profile of Sun care Consumers Whose Goods Mainly Come From Irmaos Bretas (% by Subgroup), 2011
Table 84: Brazil: Profile of Sun care Consumers Whose Goods Mainly Come From Irmaos Muffato (% by Subgroup), 2011
Table 85: Brazil: Profile of Sun care Consumers Whose Goods Mainly Come From Lojas Americanas (% by Subgroup), 2011
Table 86: Brazil: Profile of Sun care Consumers Whose Goods Mainly Come From Outro (% by Subgroup), 2011
Table 87: Brazil: Profile of Sun care Consumers Whose Goods Mainly Come From Prezunic (% by Subgroup), 2011
Table 88: Brazil: Profile of Sun care Consumers Whose Goods Mainly Come From SHV Makro (% by Subgroup), 2011
Table 89: Brazil: Profile of Sun care Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup), 2011
Table 90: Brazil: Profile of Sun care Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011

List of Figures

Figure 1: Consumer Panel Report Methodology
Figure 2: Brazil Sun care Value Share (%), by Age Groups, 2011
Figure 3: Brazil Sun care Value Share (%), by Gender, 2011
Figure 4: Brazil Sun care Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Brazil Sun care Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Brazil Sun care Value Share (%) by Wealth Groups, 2011
Figure 7: Brazil Sun care Value Share (%) by Busy Lives Groups, 2011
Figure 8: Brazil After-sun Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Brazil After-sun Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Brazil Self-tan Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Brazil Self-tan Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Brazil Sun Protection Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Brazil Sun Protection Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Brazil Sun care Private Label Penetration (% Vol), by Category, 2011
Figure 15: Brazil Sun care Market Share (US$ million), by Category, 2011
Figure 16: Brazil Sun care Expenditure Per Capita (US$), by Category, 2011
Figure 17: Brazil Sun care Expenditure Per Household (US$), by Category
Figure 18: Brazil Sun care Retailer Share by Volume (Ltrs m), 2011
Figure 19: Brazil After-sun Retailer Share by Volume (Ltrs m), 2011
Figure 20: Brazil Self-tan Retailer Share by Volume (Ltrs m), 2011
Figure 21: Brazil Sun Protection Retailer Share by Volume (Ltrs m), 2011
Figure 22: Brazil: People Who Have Switched Retailer for Their Sun care Purchases in the Last Six Months (Thousands), 2011