Synopsis

This report provides the results for the Fragrances market in China from Canadean’s unique, highly detailed and proprietary study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

Marketers in the Fragrances market in China face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Fragrances market in China they account for and which consumer trends drive their behaviour, and as such allows marketers to develop strong growth strategies.

Scope

Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – and as such marketers need to know what these trends are and be able to quantify their influence in the market.
This report provides highly detailed insight into exactly who the consumer is and how the latest consumer trends are changing the market by examining over 20 consumer trends and the share of sales across over 30 consumer groups.

Reasons To Buy

The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights

Detailed category coverage is provided, covering the Female Fragrances market, the Male Fragrances market and the Unisex Fragrances markets
Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.
Detailed brand and private label category shares for 2011 for each product category
Unique retailer choice and switching data at the product category level for 2011

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their childrens behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Fragrances Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Life-stage Groups
2.1.4 Location Groups
2.1.5 Education Achieved Groups
2.1.6 Wealth Groups
2.1.7 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Female Fragrances
2.2.2 Male Fragrances
2.2.3 Unisex Fragrances
2.3 Behavioural Trends and Market Value
2.3.1 Female Fragrances
2.3.2 Male Fragrances
2.3.3 Unisex Fragrances
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Female Fragrances
3.1.2 Male Fragrances
3.1.3 Unisex Fragrances
3.2 Consumer Profiles by Product Category
3.2.1 Female Fragrances
3.2.2 Male Fragrances
3.2.3 Unisex Fragrances
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Fragrances Brand Choice and Private Label Shares
4.2.1 Female Fragrances
4.2.2 Male Fragrances
4.2.3 Unisex Fragrances
5 The Share of Consumers influenced by Trends
5.1 Trend Drivers of Consumers Product Choices
5.1.1 Overall Fragrances
5.1.2 Female Fragrances
5.1.3 Male Fragrances
5.1.4 Unisex Fragrances
6 Consumption Impact: Market Valuation
6.1 Fragrances Value Impact of Consumer Consumption Behaviour
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Fragrances Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Fragrances Volume Impact of Consumer Behaviour Trends
6.3.1 Share Growth by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Fragrances
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Female Fragrances
7.2.2 Retail Share by Volume - Male Fragrances
7.2.3 Retail Share by Volume - Unisex Fragrances
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 A-Best Supermarket Co., Ltd Switching analysis
7.3.3 Carrefour China Switching analysis
7.3.4 Dashang Group Switching analysis
7.3.5 Metro Cash & Carry Switching analysis
7.3.6 New Cooperation Joint-stock trade chain CO., Ltd. Switching analysis
7.3.7 Tesco China Switching analysis
7.3.8 Trust Mart Switching analysis
7.3.9 Wal-Mart Super center, China Switching analysis
7.3.10 Wuhan Zhongbai Group Co., Ltd. Switching analysis
7.3.11 Wumart Stores. Group Switching analysis
7.3.12 Other Switching analysis
7.4 Profiles of End-Consumers of Fragrances, by Retailer Used
7.4.1 A-Best Supermarket Co., Ltd
7.4.2 Carrefour China
7.4.3 Dashang Group
7.4.4 Metro Cash & Carry
7.4.5 New Cooperation Joint-stock trade chain CO., Ltd.
7.4.6 Tesco China
7.4.7 Trust Mart
7.4.8 Wal-Mart Super center, China
7.4.9 Wuhan Zhongbai Group Co., Ltd.
7.4.10 Wumart Stores. Group
7.4.11 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Tables

Table 1: Volume Units for the Fragrances Market
Table 2: Foreign Exchange Rate - CNY Vs. US$, 2011
Table 3: Population Profiles
Table 4: China Fragrances Value Share (%), by Age Groups, 2011
Table 5: China Fragrances Value Share (%), by Gender, 2011
Table 6: China Fragrances Value Share (%), by Life-stage Groups, 2011
Table 7: China Fragrances Value Share (%), by Urban and Rural Dwellers, 2011
Table 8: China Fragrances Value Share (%) by Education Level Achieved Groups, 2011
Table 9: China Fragrances Value Share (%) by Wealth Groups, 2011
Table 10: China Fragrances Value Share (%) by Busy Lives Groups, 2011
Table 11: China Female Fragrances Consumer Group Share (% market value), 2011
Table 12: China Male Fragrances Consumer Group Share (% market value), 2011
Table 13: China Unisex Fragrances Consumer Group Share (% market value), 2011
Table 14: China Total Female Fragrances Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 15: China Total Male Fragrances Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: China Total Unisex Fragrances Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 17: China Female Fragrances Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 18: China Female Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 19: China Male Fragrances Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 20: China Male Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 21: China Unisex Fragrances Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 22: China Unisex Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 23: China Female Fragrances Consumer Profiles (% consumers by sub-group), 2011
Table 24: China Male Fragrances Consumer Profiles (% consumers by sub-group), 2011
Table 25: China Unisex Fragrances Consumer Profiles (% consumers by sub-group), 2011
Table 26: China Fragrances Private Label Penetration (% Vol), by Category, 2011
Table 27: China Female Fragrances Brand Share by Volume (% Vol), 2011
Table 28: China Male Fragrances Brand Share by Volume (% Vol), 2011
Table 29: China Unisex Fragrances Brand Share by Volume (% Vol), 2011
Table 30: China, Overall Fragrances: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 31: China, Overall Female Fragrances: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 32: China, Overall Male Fragrances: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 33: China, Overall Unisex Fragrances: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 34: China Fragrances Market Value (Yuan Renminbi million), by Category, 2011
Table 35: China Fragrances Market Value (US$ million), by Category, 2011
Table 36: China Fragrances Market Volume (Ltrs m), by Category, 2011
Table 37: China Fragrances Market Share (US$ million), by Category, 2011
Table 38: China Fragrances Expenditure Per Capita (Yuan Renminbi), by Category, 2011
Table 39: China Fragrances Expenditure Per Capita (US$), by Category, 2011
Table 40: China Fragrances Expenditure Per Household (Yuan Renminbi), by Category
Table 41: China Fragrances Expenditure Per Household (US$), by Category
Table 42: China Fragrances Market Volume Share (Ltrs m), by Category, 2011
Table 43: China Fragrances Consumption Per Capita (Kilograms per head), by Category, 2011
Table 44: China Fragrances Consumption Per Household (Kilograms per household), by Category, 2011
Table 45: China Fragrances Retailer Share by Volume (Ltrs m), 2011
Table 46: China Female Fragrances Retailer Share by Volume (Ltrs m), 2011
Table 47: China Male Fragrances Retailer Share by Volume (Ltrs m), 2011
Table 48: China Unisex Fragrances Retailer Share by Volume (Ltrs m), 2011
Table 49: China: People Who Have Switched Retailer for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 50: China: Switchers to A-Best Supermarket Co., Ltd for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 51: China: Switchers From A-Best Supermarket Co., Ltd for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 52: China: Switchers to Carrefour China for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 53: China: Switchers From Carrefour China for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 54: China: Switchers to Dashang Group for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 55: China: Switchers From Dashang Group for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 56: China: Switchers to Metro Cash & Carry for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 57: China: Switchers From Metro Cash & Carry for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 58: China: Switchers to New Cooperation Joint-stock trade chain CO., Ltd. for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 59: China: Switchers From New Cooperation Joint-stock trade chain CO., Ltd. for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 60: China: Switchers to Tesco China for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 61: China: Switchers From Tesco China for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 62: China: Switchers to Trust Mart for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 63: China: Switchers From Trust Mart for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 64: China: Switchers to Wal-Mart Super center, China for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 65: China: Switchers From Wal-Mart Super center, China for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 66: China: Switchers to Wuhan Zhongbai Group Co., Ltd. for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 67: China: Switchers From Wuhan Zhongbai Group Co., Ltd. for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 68: China: Switchers to Wumart Stores. Group for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 69: China: Switchers From Wumart Stores. Group for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 70: China: Switchers to Other for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 71: China: Switchers From Other for Their Fragrances Purchases in the Last Six Months (Thousands), 2011
Table 72: China: Profile of Fragrances Consumers Whose Goods Mainly Come From A-Best Supermarket Co., Ltd (% by Subgroup), 2011
Table 73: China: Profile of Fragrances Consumers Whose Goods Mainly Come From Carrefour China (% by Subgroup), 2011
Table 74: China: Profile of Fragrances Consumers Whose Goods Mainly Come From Dashang Group (% by Subgroup), 2011
Table 75: China: Profile of Fragrances Consumers Whose Goods Mainly Come From Metro Cash & Carry (% by Subgroup), 2011
Table 76: China: Profile of Fragrances Consumers Whose Goods Mainly Come From New Cooperation Joint-stock trade chain CO., Ltd. (% by Subgroup), 2011
Table 77: China: Profile of Fragrances Consumers Whose Goods Mainly Come From Tesco China (% by Subgroup), 2011
Table 78: China: Profile of Fragrances Consumers Whose Goods Mainly Come From Trust Mart (% by Subgroup), 2011
Table 79: China: Profile of Fragrances Consumers Whose Goods Mainly Come From Wal-Mart Super center, China (% by Subgroup), 2011
Table 80: China: Profile of Fragrances Consumers Whose Goods Mainly Come From Wuhan Zhongbai Group Co., Ltd. (% by Subgroup), 2011
Table 81: China: Profile of Fragrances Consumers Whose Goods Mainly Come From Wumart Stores. Group (% by Subgroup), 2011
Table 82: China: Profile of Fragrances Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011

List of Figures

Figure 1: Consumer Panel Report Methodology
Figure 2: China Fragrances Value Share (%), by Age Groups, 2011
Figure 3: China Fragrances Value Share (%), by Gender, 2011
Figure 4: China Fragrances Value Share (%), by Life-stage Groups, 2011
Figure 5: China Fragrances Value Share (%), by Urban and Rural Dwellers, 2011
Figure 6: China Fragrances Value Share (%) by Education Level Achieved Groups, 2011
Figure 7: China Fragrances Value Share (%) by Wealth Groups, 2011
Figure 8: China Fragrances Value Share (%) by Busy Lives Groups, 2011
Figure 9: China Female Fragrances Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 10: China Female Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 11: China Male Fragrances Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 12: China Male Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 13: China Unisex Fragrances Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 14: China Unisex Fragrances Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 15: China Fragrances Private Label Penetration (% Vol), by Category, 2011
Figure 16: China Fragrances Market Share (US$ million), by Category, 2011
Figure 17: China Fragrances Expenditure Per Capita (US$), by Category, 2011
Figure 18: China Fragrances Expenditure Per Household (US$), by Category
Figure 19: China Fragrances Retailer Share by Volume (Ltrs m), 2011
Figure 20: China Female Fragrances Retailer Share by Volume (Ltrs m), 2011
Figure 21: China Male Fragrances Retailer Share by Volume (Ltrs m), 2011
Figure 22: China Unisex Fragrances Retailer Share by Volume (Ltrs m), 2011