Consumer Trends in the Confectionery Market in Brazil

Request for Sample Pages

Published Date : 29 March 2012

Pages : 74

Add to Cart - Consumer Trends in the Confectionery Market in Brazil

Synopsis

This report provides the results for the Brazilian Confectionery market from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

Why was the report written?
Marketers in the Confectionery market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Confectionery market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
With product penetration levels already generally high in Brazil for Confectionery future volume growth is likely to be driven by population dynamics. Outside of this players in the market will need to seek to either take share from competitors, or seek to encourage consumers to trade up to higher value products, or seek to do both.

What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Consumer survey data for the following specific categories: Chocolate, Gum and Sugar Confectionery.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.

Key Highlights

While Brazil has a young and growing population and Confectionery may inherently be seen as a youth orientated market, ignoring adult consumers risks missing a very significant part of the consumer base.

Private Label products have failed to date to make any significant inroads into the Brazilian confectionery market. With brands currently in the ascendency their challenge will be to maintain this position by reinforcing their credentials with consumers, effectively minimizing the change of effective Private Label development.

The cumulative volume share of top three retailers of confectionery products in Brazil amounts to more than half of the total market, highlighting the importance of these retailers to any brand seeking to develop major share in the market. Outside these leading retailers the picture is highly fragmented, limiting the ability to build share by dealing directly with specific retailers.

Table of Contents :

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Confectionery Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Chocolate
2.2.2 Gum
2.2.3 Sugar Confectionery
2.3 Behavioral Trends and Market Value
2.3.1 Chocolate
2.3.2 Gum
2.3.3 Sugar Confectionery
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Chocolate
3.1.2 Gum
3.1.3 Sugar Confectionery
3.2 Consumer Profiles by Product Category
3.2.1 Chocolate
3.2.2 Gum
3.2.3 Sugar Confectionery
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Confectionery Brand Choice and Private Label Shares
4.2.1 Chocolate
4.2.2 Gum
4.2.3 Sugar Confectionery
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Confectionery
5.1.2 Chocolate
5.1.3 Gum
5.1.4 Sugar Confectionery
6 Consumption Impact: Market Valuation
6.1 Confectionery Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Confectionery Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Confectionery Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share of Organized Retail
7.1 Retailer Volume Share of Organized Retail
7.1.1 Retailer Share by Volume of Organized Retail in Confectionary
7.2 Retailer Volume Share by Category of Organized Retail
7.2.1 Retail Share by Volume of Organized Retail - Chocolate
7.2.2 Retail Share by Volume of Organized Retail - Gum
7.2.3 Retail Share by Volume of Organized Retail - Sugar Confectionery
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Carrefour Switching Analysis
7.3.3 Companhia Brasileira de Distribuicao Switching Analysis
7.3.4 DMA Distribuidora Switching Analysis
7.3.5 G.Barbosa Switching Analysis
7.3.6 Irmaos Bretas Switching Analysis
7.3.7 Irmaos Muffato Switching Analysis
7.3.8 Lojas Americanas Switching Analysis
7.3.9 Prezunic Switching Analysis
7.3.10 SHV Makro Switching Analysis
7.3.11 Wal-Mart Switching Analysis
7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Confectionery, by Retailer Used
7.4.1 Carrefour
7.4.2 Companhia Brasileira de Distribuicao
7.4.3 G.Barbosa
7.4.4 Irmaos Bretas
7.4.5 Lojas Americanas
7.4.6 Wal-Mart
7.4.7 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Tables

Table 1: Volume Units for the Confectionery Market
Table 2: Foreign Exchange Rate – BRL Vs. US$, 2011
Table 3: Brazil Survey Respondent Profile (weighted), 2011
Table 4: Brazil Confectionery Value Share (%), by Age Groups, 2011
Table 5: Brazil Confectionery Value Share (%), by Gender, 2011
Table 6: Brazil Confectionery Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Brazil Confectionery Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Brazil Confectionery Value Share (%) by Wealth Groups, 2011
Table 9: Brazil Confectionery Value Share (%) by Busy Lives Groups, 2011
Table 10: Brazil Chocolate Consumer Group Share (% market value), 2011
Table 11: Brazil Gum Consumer Group Share (% market value), 2011
Table 12: Brazil Sugar Confectionery Consumer Group Share (% market value), 2011
Table 13: Brazil Total Chocolate Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 14: Brazil Total Gum Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 15: Brazil Total Sugar Confectionery Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: Brazil Chocolate Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 17: Brazil Chocolate Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 18: Brazil Gum Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 19: Brazil Gum Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 20: Brazil Sugar Confectionery Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 21: Brazil Sugar Confectionery Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 22: Brazil Chocolate Consumer Profiles (% consumers by sub-group), 2011
Table 23: Brazil Gum Consumer Profiles (% consumers by sub-group), 2011
Table 24: Brazil Sugar Confectionery Consumer Profiles (% consumers by sub-group), 2011
Table 25: Brazil Confectionery Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 26: Brazil Chocolate Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 27: Brazil Gum Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 28: Brazil Sugar Confectionery Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 29: Brazil, Overall Confectionery: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 30: Brazil, Chocolate: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 31: Brazil, Gum: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 32: Brazil, Sugar Confectionery: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 33: Brazil Confectionery Market Value (Brazilian Real million), by Category, 2011
Table 34: Brazil Confectionery Market Value (US$ million), by Category, 2011
Table 35: Brazil Confectionery Market Volume (Kg m), by Category, 2011
Table 36: Brazil Confectionery Market Share (US$ million), by Category, 2011
Table 37: Brazil Confectionery Expenditure Per Capita (Brazilian Real), by Category, 2011
Table 38: Brazil Confectionery Expenditure Per Capita (US$), by Category, 2011
Table 39: Brazil Confectionery Expenditure Per Household (Brazilian Real), by Category
Table 40: Brazil Confectionery Expenditure Per Household (US$), by Category
Table 41: Brazil Confectionery Market Volume Share (Kg m), by Category, 2011
Table 42: Brazil Confectionery Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 43: Brazil Confectionery Consumption Per Household (Kg m / Households m), by Category, 2011
Table 44: Brazil Confectionery Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
Table 45: Brazil Chocolate Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 46: Brazil Gum Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 47: Brazil Sugar Confectionery Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 48: Brazil: Switchers to Carrefour for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 49: Brazil: Switchers From Carrefour for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 50: Brazil: Switchers to Companhia Brasileira de Distribuicao for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 51: Brazil: Switchers From Companhia Brasileira de Distribuicao for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 52: Brazil: Switchers to DMA Distribuidora for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 53: Brazil: Switchers From DMA Distribuidora for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 54: Brazil: Switchers to G.Barbosa for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 55: Brazil: Switchers From G.Barbosa for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 56: Brazil: Switchers to Irmaos Bretas for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 57: Brazil: Switchers From Irmaos Bretas for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 58: Brazil: Switchers to Irmaos Muffato for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 59: Brazil: Switchers From Irmaos Muffato for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 60: Brazil: Switchers to Lojas Americanas for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 61: Brazil: Switchers From Lojas Americanas for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 62: Brazil: Switchers to Prezunic for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 63: Brazil: Switchers From Prezunic for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 64: Brazil: Switchers to SHV Makro for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 65: Brazil: Switchers to Wal-Mart for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 66: Brazil: Switchers From Wal-Mart for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 67: Brazil: Switchers to Other for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 68: Brazil: Switchers From Other for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 69: Brazil: Profile of Confectionery Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
Table 70: Brazil: Profile of Confectionery Consumers Whose Goods Mainly Come From Companhia Brasileira de Distribuicao (% by Subgroup, as tracked by the Survey), 2011
Table 71: Brazil: Profile of Confectionery Consumers Whose Goods Mainly Come From G.Barbosa (% by Subgroup, as tracked by the Survey), 2011
Table 72: Brazil: Profile of Confectionery Consumers Whose Goods Mainly Come From Irmaos Bretas (% by Subgroup, as tracked by the Survey), 2011
Table 73: Brazil: Profile of Confectionery Consumers Whose Goods Mainly Come From Lojas Americanas (% by Subgroup, as tracked by the Survey), 2011
Table 74: Brazil: Profile of Confectionery Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011
Table 75: Brazil: Profile of Confectionery Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

Figure 1: Consumer Panel Report Methodology
Figure 2: Brazil Confectionery Value Share (%), by Age Groups, 2011
Figure 3: Brazil Confectionery Value Share (%), by Gender, 2011
Figure 4: Brazil Confectionery Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Brazil Confectionery Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Brazil Confectionery Value Share (%) by Wealth Groups, 2011
Figure 7: Brazil Confectionery Value Share (%) by Busy Lives Groups, 2011
Figure 8: Brazil Chocolate Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Brazil Chocolate Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Brazil Gum Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Brazil Gum Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Brazil Sugar Confectionery Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Brazil Sugar Confectionery Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Brazil Confectionery Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 15: Brazil Confectionery Market Share (US$ million), by Category, 2011
Figure 16: Brazil Confectionery Expenditure Per Capita (US$), by Category, 2011
Figure 17: Brazil Confectionery Expenditure Per Household (US$), by Category
Figure 18: Brazil Confectionery Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
Figure 19: Brazil Chocolate Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 20: Brazil Gum Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 21: Brazil Sugar Confectionery Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 22: Brazil: People Who Have Switched Retailer for their Confectionery Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

Published By : Canadean

PDF Format Reports will be
delivered by email within
12 to 24 hours after placing
the order (Mon-Fri IST)

Australia Research Reports
Brazil Research Reports
Asia Research Reports
China Research Reports
Canada Research Reports
Europe Research Reports
France Research Reports
Egypt Research Reports
Global Research Reports
Greece Research Reports
Germany Research Reports
Japan Research Reports
India Research Reports
Ireland Research Reports
Korea Research Reports
Mexico Research Reports
Maldives Research Reports
New Zealand Research Reports
Netherland Research Reports
Poland Research Reports
Russia Research Reports
South Africa Research Reports
Sri Lanka Research Reports
Singapore Research Reports
Switzerland Research Reports
UK Research Reports
USA Research Reports
UAE Research Reports
Uruguay Research Reports

ExxonMobil Company Analysis
Toyota Motors Company Analysis
ConocoPhillips Company Analysis
Sinopec Company Analysis
Total S.A. Company Analysis
Verizon Company Analysis
Gazprom Company Analysis
JPMorgan Company Analysis
Chevron Company Analysis
E.ON Company Analysis
PetroChina Company Analysis
Allianz Company Analysis
AXA Company Analysis
Carrefour Company Analysis
General Electric Company Analysis
Bank of America Company
Assicurazioni Generali Company
Samsung Electronics Company
GDF Suez Company Analysis
McKesson Corporation Company
Volkswagen Group Company
Royal Dutch Shell Company