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Consumer Trends in the Chilled & Deli Foods Market in China, 2011 |
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| Published Date : 16 January 2012 |
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Pages : 110 |
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Synopsis
This report provides the results for the Chilled & Deli Foods market in China from Canadean’s unique, highly detailed and proprietary study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Summary
Marketers in the Chilled & Deli Foods market in China face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Chilled & Deli Foods market in China they account for and which consumer trends drive their behaviour, and as such allows the companies to develop strong growth strategies.
Scope
• Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – and as such the companies need to know what these trends are and be able to quantify their influence in the market.
• This report provides highly detailed insight into exactly who the consumer is and how the latest consumer trends are changing the market by examining over 20 consumer trends and the share of sales across over 30 consumer groups.
Reasons To Buy
• The data in this report allows marketers to track consumer behaviour through to its actual value impact on a product market.
• Unique in the market, this reports also provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.
Key Highlights
• Detailed category coverage is provided, covering Cured Meats market, Fermented Meats market, Pates market, Pies & Savory Appetizers market, Pre-packed Sandwiches market, Prepared Salads market, , and Savory Baked Goods market.
• Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.
• Detailed brand and private label category shares for 2011 for each product category
• Unique retailer choice and switching data at the product category level for 2011 |
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Table of Contents : |
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children's behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Chilled & Deli Foods Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Cured Meats
2.2.2 Fermented Meats
2.2.3 Pates
2.2.4 Pies & Savory Appetisers
2.2.5 Pre-packed Sandwiches
2.2.6 Prepared Salads
2.2.7 Savory Baked Goods
2.3 Behavioural Trends and Market Value
2.3.1 Cured Meats
2.3.2 Fermented Meats
2.3.3 Pates
2.3.4 Pies & Savory Appetisers
2.3.5 Pre-packed Sandwiches
2.3.6 Prepared Salads
2.3.7 Savory Baked Goods
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Cured Meats
3.1.2 Fermented Meats
3.1.3 Pates
3.1.4 Pies & Savory Appetisers
3.1.5 Pre-packed Sandwiches
3.1.6 Prepared Salads
3.1.7 Savory Baked Goods
3.2 Consumer Profiles by Product Category
3.2.1 Cured Meats
3.2.2 Fermented Meats
3.2.3 Pates
3.2.4 Pies & Savory Appetisers
3.2.5 Pre-packed Sandwiches
3.2.6 Prepared Salads
3.2.7 Savory Baked Goods
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Chilled & Deli Foods Brand Choice and Private Label Shares
4.2.1 Cured Meats
4.2.2 Fermented Meats
4.2.3 Pates
4.2.4 Pies & Savory Appetisers
4.2.5 Pre-packed Sandwiches
4.2.6 Prepared Salads
4.2.7 Savory Baked Goods
5 The Share of Consumers influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Chilled & Deli Foods
5.1.2 Cured Meats
5.1.3 Fermented Meats
5.1.4 Pates
5.1.5 Pies & Savory Appetisers
5.1.6 Pre-packed Sandwiches
5.1.7 Prepared Salads
5.1.8 Savory Baked Goods
6 Consumption Impact: Market Valuation
6.1 Chilled & Deli Foods Value Impact of Consumer Consumption Behaviour
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Chilled & Deli Foods Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Chilled & Deli Foods Volume Impact of Consumer Behaviour Trends
6.3.1 Share Growth by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Chilled & Deli Foods
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Cured Meats
7.2.2 Retail Share by Volume - Fermented Meats
7.2.3 Retail Share by Volume - Pates
7.2.4 Retail Share by Volume - Pies & Savory Appetisers
7.2.5 Retail Share by Volume - Pre-packed Sandwiches
7.2.6 Retail Share by Volume - Prepared Salads
7.2.7 Retail Share by Volume - Savory Baked Goods
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 A-Best Supermarket Co., Ltd Switching analysis
7.3.3 Carrefour China Switching analysis
7.3.4 Dashang Group Switching analysis
7.3.5 Metro Cash & Carry Switching analysis
7.3.6 New Cooperation Joint-stock trade chain CO., Ltd. Switching analysis
7.3.7 Tesco China Switching analysis
7.3.8 Trust Mart Switching analysis
7.3.9 Wal-Mart Super center, China Switching analysis
7.3.10 Wuhan Zhongbai Group Co., Ltd. Switching analysis
7.3.11 Wumart Stores. Group Switching analysis
7.3.12 Other Switching analysis
7.4 Profiles of End-Consumers of Chilled & Deli Foods, by Retailer Used
7.4.1 A-Best Supermarket Co., Ltd
7.4.2 Carrefour China
7.4.3 Dashang Group
7.4.4 Metro Cash & Carry
7.4.5 New Cooperation Joint-stock trade chain CO., Ltd.
7.4.6 Tesco China
7.4.7 Trust Mart
7.4.8 Wal-Mart Super center, China
7.4.9 Wuhan Zhongbai Group Co., Ltd.
7.4.10 Wumart Stores. Group
7.4.11 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List of Tables
Table 1: Volume Units for the Chilled & Deli Foods Market
Table 2: Foreign Exchange Rate - CNY Vs. US$, 2011
Table 3: Population Profiles
Table 4: China Chilled & Deli Foods Value Share (%), by Age Groups, 2011
Table 5: China Chilled & Deli Foods Value Share (%), by Gender, 2011
Table 6: China Chilled & Deli Foods Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: China Chilled & Deli Foods Value Share (%) by Education Level Achieved Groups, 2011
Table 8: China Chilled & Deli Foods Value Share (%) by Wealth Groups, 2011
Table 9: China Chilled & Deli Foods Value Share (%) by Busy Lives Groups, 2011
Table 10: China Cured Meats Consumer Group Share (% market value), 2011
Table 11: China Fermented Meats Consumer Group Share (% market value), 2011
Table 12: China Pates Consumer Group Share (% market value), 2011
Table 13: China Pies & Savory Appetisers Consumer Group Share (% market value), 2011
Table 14: China Pre-packed Sandwiches Consumer Group Share (% market value), 2011
Table 15: China Prepared Salads Consumer Group Share (% market value), 2011
Table 16: China Savory Baked Goods Consumer Group Share (% market value), 2011
Table 17: China Total Cured Meats Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: China Total Fermented Meats Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: China Total Pates Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: China Total Pies & Savory Appetisers Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: China Total Pre-packed Sandwiches Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: China Total Prepared Salads Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: China Total Savory Baked Goods Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: China Cured Meats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: China Cured Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: China Fermented Meats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: China Fermented Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: China Pates Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: China Pates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: China Pies & Savory Appetisers Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: China Pies & Savory Appetisers Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: China Pre-packed Sandwiches Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: China Pre-packed Sandwiches Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: China Prepared Salads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: China Prepared Salads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: China Savory Baked Goods Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 37: China Savory Baked Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 38: China Cured Meats Consumer Profiles (% consumers by sub-group), 2011
Table 39: China Fermented Meats Consumer Profiles (% consumers by sub-group), 2011
Table 40: China Pates Consumer Profiles (% consumers by sub-group), 2011
Table 41: China Pies & Savory Appetisers Consumer Profiles (% consumers by sub-group), 2011
Table 42: China Pre-packed Sandwiches Consumer Profiles (% consumers by sub-group), 2011
Table 43: China Prepared Salads Consumer Profiles (% consumers by sub-group), 2011
Table 44: China Savory Baked Goods Consumer Profiles (% consumers by sub-group), 2011
Table 45: China Chilled & Deli Foods Private Label Penetration (% Vol), by Category, 2011
Table 46: China Cured Meats Brand Share by Volume (% Vol), 2011
Table 47: China Fermented Meats Brand Share by Volume (% Vol), 2011
Table 48: China Pates Brand Share by Volume (% Vol), 2011
Table 49: China Pies & Savory Appetisers Brand Share by Volume (% Vol), 2011
Table 50: China Pre-packed Sandwiches Brand Share by Volume (% Vol), 2011
Table 51: China Prepared Salads Brand Share by Volume (% Vol), 2011
Table 52: China Savory Baked Goods Brand Share by Volume (% Vol), 2011
Table 53: China, Overall Chilled & Deli Foods: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 54: China, Cured Meats: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 55: China, Fermented Meats: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 56: China, Pates: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 57: China, Pies & Savory Appetisers: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 58: China, Pre-packed Sandwiches: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 59: China, Prepared Salads: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 60: China, Savory Baked Goods: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 61: China Chilled & Deli Foods Market Value (Yuan Renminbi million), by Category, 2011
Table 62: China Chilled & Deli Foods Market Value (US$ million), by Category, 2011
Table 63: China Chilled & Deli Foods Market Volume (Kg m), by Category, 2011
Table 64: China Chilled & Deli Foods Market Share (US$ million), by Category, 2011
Table 65: China Chilled & Deli Foods Expenditure Per Capita (Yuan Renminbi), by Category, 2011
Table 66: China Chilled & Deli Foods Expenditure Per Capita (US$), by Category, 2011
Table 67: China Chilled & Deli Foods Expenditure Per Household (Yuan Renminbi), by Category
Table 68: China Chilled & Deli Foods Expenditure Per Household (US$), by Category
Table 69: China Chilled & Deli Foods Market Volume Share (Kg m), by Category, 2011
Table 70: China Chilled & Deli Foods Consumption Per Capita (Kilograms per head), by Category, 2011
Table 71: China Chilled & Deli Foods Consumption Per Household (Kilograms per household), by Category, 2011
Table 72: China Chilled & Deli Foods Retailer Share by Volume (Kg m), 2011
Table 73: China Cured Meats Retailer Share by Volume (Kg m), 2011
Table 74: China Fermented Meats Retailer Share by Volume (Kg m), 2011
Table 75: China Pates Retailer Share by Volume (Kg m), 2011
Table 76: China Pies & Savory Appetisers Retailer Share by Volume (Kg m), 2011
Table 77: China Pre-packed Sandwiches Retailer Share by Volume (Kg m), 2011
Table 78: China Prepared Salads Retailer Share by Volume (Kg m), 2011
Table 79: China Savory Baked Goods Retailer Share by Volume (Kg m), 2011
Table 80: China: Switchers to A-Best Supermarket Co., Ltd for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011
Table 81: China: Switchers From A-Best Supermarket Co., Ltd for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011
Table 82: China: Switchers to Carrefour China for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011
Table 83: China: Switchers From Carrefour China for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011
Table 84: China: Switchers to Dashang Group for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011
Table 85: China: Switchers From Dashang Group for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011
Table 86: China: Switchers to Metro Cash & Carry for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011
Table 87: China: Switchers From Metro Cash & Carry for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011
Table 88: China: Switchers to New Cooperation Joint-stock trade chain CO., Ltd. for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011
Table 89: China: Switchers From New Cooperation Joint-stock trade chain CO., Ltd. for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011
Table 90: China: Switchers to Tesco China for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011
Table 91: China: Switchers From Tesco China for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011
Table 92: China: Switchers to Trust Mart for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011
Table 93: China: Switchers From Trust Mart for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011
Table 94: China: Switchers to Wal-Mart Super center, China for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011
Table 95: China: Switchers From Wal-Mart Super center, China for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011
Table 96: China: Switchers to Wuhan Zhongbai Group Co., Ltd. for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011
Table 97: China: Switchers From Wuhan Zhongbai Group Co., Ltd. for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011
Table 98: China: Switchers to Wumart Stores. Group for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011
Table 99: China: Switchers From Wumart Stores. Group for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011
Table 100: China: Switchers to Other for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011
Table 101: China: Switchers From Other for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011
Table 102: China: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From A-Best Supermarket Co., Ltd (% by Subgroup), 2011
Table 103: China: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Carrefour China (% by Subgroup), 2011
Table 104: China: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Dashang Group (% by Subgroup), 2011
Table 105: China: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Metro Cash & Carry (% by Subgroup), 2011
Table 106: China: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From New Cooperation Joint-stock trade chain CO., Ltd. (% by Subgroup), 2011
Table 107: China: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Tesco China (% by Subgroup), 2011
Table 108: China: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Trust Mart (% by Subgroup), 2011
Table 109: China: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Wal-Mart Super center, China (% by Subgroup), 2011
Table 110: China: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Wuhan Zhongbai Group Co., Ltd. (% by Subgroup), 2011
Table 111: China: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Wumart Stores. Group (% by Subgroup), 2011
Table 112: China: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011
List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: China Chilled & Deli Foods Value Share (%), by Age Groups, 2011
Figure 3: China Chilled & Deli Foods Value Share (%), by Gender, 2011
Figure 4: China Chilled & Deli Foods Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: China Chilled & Deli Foods Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: China Chilled & Deli Foods Value Share (%) by Wealth Groups, 2011
Figure 7: China Chilled & Deli Foods Value Share (%) by Busy Lives Groups, 2011
Figure 8: China Cured Meats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: China Cured Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: China Fermented Meats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: China Fermented Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: China Pates Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: China Pates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: China Pies & Savory Appetisers Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: China Pies & Savory Appetisers Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: China Pre-packed Sandwiches Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: China Pre-packed Sandwiches Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: China Prepared Salads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: China Prepared Salads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: China Savory Baked Goods Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: China Savory Baked Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: China Chilled & Deli Foods Private Label Penetration (% Vol), by Category, 2011
Figure 23: China Chilled & Deli Foods Market Share (US$ million), by Category, 2011
Figure 24: China Chilled & Deli Foods Expenditure Per Capita (US$), by Category, 2011
Figure 25: China Chilled & Deli Foods Expenditure Per Household (US$), by Category
Figure 26: China Chilled & Deli Foods Retailer Share by Volume (Kg m), 2011
Figure 27: China Cured Meats Retailer Share by Volume (Kg m), 2011
Figure 28: China Fermented Meats Retailer Share by Volume (Kg m), 2011
Figure 29: China Pates Retailer Share by Volume (Kg m), 2011
Figure 30: China Pies & Savory Appetisers Retailer Share by Volume (Kg m), 2011
Figure 31: China Pre-packed Sandwiches Retailer Share by Volume (Kg m), 2011
Figure 32: China Prepared Salads Retailer Share by Volume (Kg m), 2011
Figure 33: China Savory Baked Goods Retailer Share by Volume (Kg m), 2011
Figure 34: China: People Who Have Switched Retailer for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 |
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Published By : Canadean |
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