CONSUMER ELECTRONICS IN ITALY 8
MARKET OVERVIEW 8
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
MARKET FORECASTS 20
HOME IMPROVEMENT IN ITALY 21
MARKET OVERVIEW 21
MARKET VALUE 23
MARKET SEGMENTATION I 24
MARKET SEGMENTATION II 25
FIVE FORCES ANALYSIS 26
MARKET FORECASTS 34
FURNITURE & FLOOR COVERINGS IN ITALY 35
MARKET OVERVIEW 35
MARKET VALUE 37
MARKET SEGMENTATION I 38
MARKET SEGMENTATION II 39
FIVE FORCES ANALYSIS 40
MARKET FORECASTS 46
GARDENING & OUTDOOR LIVING IN ITALY 48
MARKET OVERVIEW 48
MARKET VALUE 50
MARKET SEGMENTATION I 51
MARKET SEGMENTATION II 52
FIVE FORCES ANALYSIS 53
MARKET FORECASTS 59
HOMEWARES IN ITALY 60
MARKET OVERVIEW 60
MARKET VALUE 62
MARKET SEGMENTATION I 63
MARKET SEGMENTATION II 64
FIVE FORCES ANALYSIS 65
MARKET DISTRIBUTION 71
MARKET FORECASTS 72
MACROECONOMIC INDICATORS 74
APPENDIX 76
Data Research Methodology 76
About Us 77
Disclaimer 77

LIST OF TABLES
Table 1: Italy consumer electronics market value: $ million, 2005–09 10
Table 2: Italy consumer electronics market segmentation I:% share, by value, 2009 11
Table 3: Italy consumer electronics market segmentation II: % share, by value, 2009 12
Table 4: Italy consumer electronics market value forecast: $ million, 2009–14 20
Table 5: Italy home improvement market value: $ million, 2005–09 23
Table 6: Italy home improvement market segmentation I:% share, by value, 2009 24
Table 7: Italy home improvement market segmentation II: % share, by value, 2009 25
Table 8: Italy home improvement market value forecast: $ million, 2009–14 34
Table 9: Italy furniture & floor coverings market value: $ million, 2005–09 37
Table 10: Italy furniture & floor coverings market segmentation I:% share, by value, 2009 38
Table 11: Italy furniture & floor coverings market segmentation II: % share, by value, 2009 39
Table 12: Italy furniture & floor coverings market value forecast: $ million, 2009–14 46
Table 13: Italy gardening & outdoor living market value: $ million, 2005–09(e) 50
Table 14: Italy gardening & outdoor living market segmentation I:% share, by value, 2009(e) 51
Table 15: Italy gardening & outdoor living market segmentation II: % share, by value, 2009(e) 52
Table 16: Italy gardening & outdoor living market value forecast: $ million, 2009–14 59
Table 17: Italy homewares market value: $ million, 2005–09 62
Table 18: Italy homewares market segmentation I:% share, by value, 2009 63
Table 19: Italy homewares market segmentation II: % share, by value, 2009 64
Table 20: Italy homewares market distribution: % share, by value, 2009 71
Table 21: Italy homewares market value forecast: $ million, 2009–14 72
Table 22: Italy size of population (million), 2005–09 74
Table 23: Italy gdp (constant 2000 prices, $ billion), 2005–09 74
Table 24: Italy gdp (current prices, $ billion), 2005–09 74
Table 25: Italy inflation, 2005–09 75
Table 26: Italy consumer price index (absolute), 2005–09 75
Table 27: Italy exchange rate, 2005–09 75


LIST OF FIGURES
Figure 1: Italy consumer electronics market value: $ million, 2005–09 10
Figure 2: Italy consumer electronics market segmentation I:% share, by value, 2009 11
Figure 3: Italy consumer electronics market segmentation II: % share, by value, 2009 12
Figure 4: Forces driving competition in the consumer electronics market in Italy, 2009 13
Figure 5: Drivers of buyer power in the consumer electronics market in Italy, 2009 14
Figure 6: Drivers of supplier power in the consumer electronics market in Italy, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the consumer electronics market in Italy, 2009 16
Figure 8: Factors influencing the threat of substitutes in the consumer electronics market in Italy, 2009 17
Figure 9: Drivers of degree of rivalry in the consumer electronics market in Italy, 2009 19
Figure 10: Italy consumer electronics market value forecast: $ million, 2009–14 20
Figure 11: Italy home improvement market value: $ million, 2005–09 23
Figure 12: Italy home improvement market segmentation I:% share, by value, 2009 24
Figure 13: Italy home improvement market segmentation II: % share, by value, 2009 25
Figure 14: Forces driving competition in the home improvement market in Italy, 2009 26
Figure 15: Drivers of buyer power in the home improvement market in Italy, 2009 28
Figure 16: Drivers of supplier power in the home improvement market in Italy, 2009 29
Figure 17: Factors influencing the likelihood of new entrants in the home improvement market in Italy, 2009 31
Figure 18: Factors influencing the threat of substitutes in the home improvement market in Italy, 2009 32
Figure 19: Drivers of degree of rivalry in the home improvement market in Italy, 2009 33
Figure 20: Italy home improvement market value forecast: $ million, 2009–14 34
Figure 21: Italy furniture & floor coverings market value: $ million, 2005–09 37
Figure 22: Italy furniture & floor coverings market segmentation I:% share, by value, 2009 38
Figure 23: Italy furniture & floor coverings market segmentation II: % share, by value, 2009 39
Figure 24: Forces driving competition in the furniture & floor coverings market in Italy, 2009 40
Figure 25: Drivers of buyer power in the furniture & floor coverings market in Italy, 2009 41
Figure 26: Drivers of supplier power in the furniture & floor coverings market in Italy, 2009 42
Figure 27: Factors influencing the likelihood of new entrants in the furniture & floor coverings market in Italy, 2009 43
Figure 28: Factors influencing the threat of substitutes in the furniture & floor coverings market in Italy, 2009 44
Figure 29: Drivers of degree of rivalry in the furniture & floor coverings market in Italy, 2009 45
Figure 30: Italy furniture & floor coverings market value forecast: $ million, 2009–14 47
Figure 31: Italy gardening & outdoor living market value: $ million, 2005–09(e) 50
Figure 32: Italy gardening & outdoor living market segmentation I:% share, by value, 2009(e) 51
Figure 33: Italy gardening & outdoor living market segmentation II: % share, by value, 2009(e) 52
Figure 34: Forces driving competition in the gardening & outdoor living market in Italy, 2009 53
Figure 35: Drivers of buyer power in the gardening & outdoor living market in Italy, 2009 54
Figure 36: Drivers of supplier power in the gardening & outdoor living market in Italy, 2009 55
Figure 37: Factors influencing the likelihood of new entrants in the gardening & outdoor living market in Italy, 2009 56
Figure 38: Factors influencing the threat of substitutes in the gardening & outdoor living market in Italy, 2009 57
Figure 39: Drivers of degree of rivalry in the gardening & outdoor living market in Italy, 2009 58
Figure 40: Italy gardening & outdoor living market value forecast: $ million, 2009–14 59
Figure 41: Italy homewares market value: $ million, 2005–09 62
Figure 42: Italy homewares market segmentation I:% share, by value, 2009 63
Figure 43: Italy homewares market segmentation II: % share, by value, 2009 64
Figure 44: Forces driving competition in the homewares market in Italy, 2009 65
Figure 45: Drivers of buyer power in the homewares market in Italy, 2009 66
Figure 46: Drivers of supplier power in the homewares market in Italy, 2009 67
Figure 47: Factors influencing the likelihood of new entrants in the homewares market in Italy, 2009 68
Figure 48: Factors influencing the threat of substitutes in the homewares market in Italy, 2009 69
Figure 49: Drivers of degree of rivalry in the homewares market in Italy, 2009 70
Figure 50: Italy homewares market distribution: % share, by value, 2009 71
Figure 51: Italy homewares market value forecast: $ million, 2009–14 73