Climate Change & Power Generation: An international analysis of associations and feelings towards coal, attitudes towards coal & nuclear power stations; and public reaction to Al Gore’s idea for America to commit to producing 100% of its electricity from carbon-free sources, within 10 years. - Environmental Choices 3.a
 

Coal is a plentiful, high-carbon fuel which poses a grave threat to our climate. As Dr. James Hansen testified in 2007, “Saving the planet and creation surely requires phase-out of coal except where the CO2 is captured and sequestered”. Yet coal seems to have a warmth and homely feel - for example, it is used in the branding of a new restaurant chain in the UK, and in homely North American press advertising. Are many people emotionally attached to coal in a positive manner despite its dangers?
Questions addressed:
• What emotional attachments do people have with ‘coal’?
• How does people’s emotional attachment to coal affect their attitudes towards power generation?
• Does the public approve of or oppose more coal or nuclear power stations being built?
• How much does the public support the idea of coal power stations with carbon capture technology?
• How much awareness and support is their for Al Gore’s ‘RePower America’ campaign?
• How does support for the concepts behind his campaign differ between countries?
Quote
… 31% of Americans strongly support the Repower America campaign, and a
further 51% moderately support it…..

Title Page
 1.0 Introduction 3
 1.1 Methodology 11
 1.2 Key Insights 12
 2.0 Report Results 14
 2.1 Cluster Analysis - a reminder 15
 3.0 Canada Data 23
 3.1 Reactions to the word ‘Coal’ 25
 3.2 Repower America Campaign Evaluation 33
 3.3 Recognition & Support for Repower America plan:
 Index Profiles 45
 3.4 Attitudes towards Coal, Clean Coal & Nuclear Power 49
 4.0 England Data 56
 4.1 Reactions to the word ‘Coal’ 58
 4.2 Repower America Campaign Evaluation 66
 4.3 Recognition & Support for Repower America plan:
 Index Profiles 78
 4.4 Attitudes towards Coal, Clean Coal & Nuclear Power 82
 5.0 America Data 90
 5.1 Reactions to the word ‘Coal’ 92
 5.2 Repower America Campaign Evaluation 100
 5.3 Recognition & Support for Repower America plan:
 Index Profiles 112
 5.4 Attitudes towards Coal, Clean Coal & Nuclear Power 116
 6.0 Further Analysis 124
 7.1 Release Schedule 128
 7.2 Addendum 129