Part 1 Industry Overview 1
•1 Definition and development overview of the bottled water manufacturing industry 1
?1.1 Definition of the industry and its core products 1
?1.2 Main characteristics of the industry and a history of its development 1
•2 Macro environment and impact analysis of the bottled water manufacturing industry 6
?2.1 Current macroeconomic developments and trends 6
?2.2 Latest industry policies and related laws and regulations 13
?2.3 Upstream, downstream industry development status 15
•3 International market analysis of the bottled water manufacturing industry 18
?3.1 Current development of its international market 18
?3.2 Levels of development in key countries and regions 19
?3.3 Analysis of movements and trends in the international market 20
•4 Domestic market analysis of the bottled water manufacturing industry 23
?4.1 Current development of its domestic market 23
?4.2 Trends in the domestic market 26
?4.3 State of development of major industries 29
Part 2 Basic indices 32
•5 Scale status analysis of the bottled water manufacturing industry: 2006-2010 32
?5.1 Number of enterprises in the industry: 2006-2010 32
?5.2 Number of loss-making enterprise in the industry: 2006-2010 33
?5.3 Total loss of the industry: 2006-2010 34
?5.4 Number of employees hired by the industry: 2006-2010 35
•6 Assets status analysis of the bottled water manufacturing industry: 2006-2010 35
?6.1 Total assets of the industry: 2006-2010 36
?6.2 Total fixed assets of the industry: 2006-2010 37
?6.3 Total current asset of the industry: 2006-2010 38
Part 3 Economic operation 38
•7 Gross industrial output value analysis of the bottled water manufacturing industry: 2006-2010 39
?7.1 Gross industrial output value of the industry: 2006-2010 39
¦7.1.1 Overall situation 39
¦7.1.2 Gross industrial output value by size 41
¦7.1.3 Gross industrial output value by ownership 41
?7.2 Distribution of gross industrial output value by region: 2010 42
?7.3 Comparison of the top 20 enterprises (based on gross output value) 44
•8 Sales revenue analysis of the bottled water manufacturing industry from 2006 to 2010 46
?8.1 Total sales revenue of the industry: 2006-2010 46
¦8.1.1 Overall situation 46
¦8.1.2 Gross industrial output value by size 47
¦8.1.3 Gross industrial output value by ownership 47
?8.2 Distribution of sales revenue by region: 2010 48
?8.3 Sales revenue comparison of the top 20 enterprises in the industry: 2010 50
•9 Total profits analysis of the bottled water manufacturing industry: 2006-2010 52
?9.1 Total profits of the industry: 2006-2010 52
¦9.1.1 Overall situation 52
¦9.1.2 Gross industrial output value by size 53
¦9.1.3 Gross industrial output value by ownership 53
?9.2 Distribution of total profits by region: 2010 54
?9.3 Total profit comparison of the top 20 enterprises: 2010 56
•10 Import/export analysis of the bottled water manufacturing industry: 2010 57
?10.1 Import/export monthly status of the industry in 2010 57
¦10.1.1 Import monthly status of the industry in 2010 57
¦10.1.2 Export monthly status of the industry in 2010 58
?10.2 Distribution of import/export by customs and country: 2010 59
¦10.2.1 Distribution of import by customs: 2010 59
¦10.2.2 Distribution of export by country: 2010 61
?10.3 Distribution of the industry’s import/export product categories in 2010 62
¦10.3.1 Distribution of the industry’s import product categories in 2010 62
¦10.3.2 Distribution of the industry’s export product categories in 2010 63
Part 4 Competitive landscape 64
•11 Competitive landscape analysis of the bottled water manufacturing industry 64
?11.1 Competitive landscape of regional markets 64
¦11.1.1 Distribution by region 64
¦11.1.2 Distribution by province, city, and autonomous region 65
?11.2 Comparison of the enterprises’ market share 66
•12 Comparison analysis of key enterprises’ competitive power in bottled water manufacturing industry 67
?12.1 Comparative analysis of the key enterprises’ total assets 67
?12.2 Comparative analysis of the key enterprises’ employees 69
?12.3 Comparative analysis of the key enterprises’ annual revenues 70
?12.4 Comparison analysis of key enterprises’ export turnover value 71
?12.5 Comparison analysis of key enterprises’ total profit 72
?12.6 Comparison of key enterprises’ overall competitive power 73
Part 5 Key enterprises 75
•13 Comparative analysis of key enterprises’ economic indicators in the bottled water manufacturing industry 75
?13.1 Hangzhou Wahaha Health Food Co., Ltd. 75
A Enterprise’s basic information 75
B Enterprise’s business operation analysis 77
C Assets and liabilities analysis for the enterprise 78
D Enterprise’s operating expense and cost analysis 78
?13.2 Céstbon Food & Beverage (Shenzhen) Co., Ltd. 79
A Enterprise’s basic information 79
B Enterprise’s business operation analysis 80
C Assets and liabilities analysis for the enterprise 81
D Enterprise’s operating expense and cost analysis 81
?13.3 Shenyang Runtian Food and Beverage Co., Ltd. 82
A Enterprise’s basic information 82
B Enterprise’s business operation analysis 83
C Assets and liabilities analysis for the enterprise 84
D Enterprise’s operating expense and cost analysis 84
?13.4 Harbin Tingjin Food Co., Ltd. 85
A Enterprise’s basic information 85
B Enterprise’s business operation analysis 86
C Assets and liabilities analysis for the enterprise 87
D Enterprise’s operating expense and cost analysis 87
?13.5 Guilin Wahaha Beverage Co., Ltd. 88
A Enterprise’s basic information 88
B Enterprise’s business operation analysis 89
C Assets and liabilities analysis for the enterprise 90
D Enterprise’s operating expense and cost analysis 90
?13.6 NongFu Spring Zhejiang Thousand Island Lake Co., Ltd. 91
A Enterprise’s basic information 91
B Enterprise’s business operation analysis 93
C Assets and liabilities analysis for the enterprise 94
D Enterprise’s operating expense and cost analysis 94
?13.7 NongFu Spring Hangzhou Thousand Island Lake Drinking Water Co., Ltd. 95
A Enterprise’s basic information 95
B Enterprise’s business operation analysis 97
C Assets and liabilities analysis for the enterprise 98
D Enterprise’s operating expense and cost analysis 98
?13.8 Sichuan Languang Beverage Industry Co., Ltd. 99
A Enterprise’s basic information 99
B Enterprise’s business operation analysis 100
C Assets and liabilities analysis for the enterprise 101
D Enterprise’s operating expense and cost analysis 101
?13.9 Lanzhou Tingjin Food Co., Ltd. 102
A Enterprise’s basic information 102
B Enterprise’s business operation analysis 103
C Assets and liabilities analysis for the enterprise 104
D Enterprise’s operating expense and cost analysis 104
?13.10 Guangzhou Watson’s Food and Beverage Co., Ltd. 105
A Enterprise’s basic information 105
B Enterprise’s business operation analysis 106
C Assets and liabilities analysis for the enterprise 107
D Enterprise’s operating expense and cost analysis 107
?13.11 Shandong Wendeng Heibao Mineral Water Co., Ltd. 108
A Enterprise’s basic information 108
B Enterprise’s business operation analysis 109
C Assets and liabilities analysis for the enterprise 110
D Enterprise’s operating expense and cost analysis 110
?13.12 Hangzhou Wahaha Baili Foods Co., Ltd. 111
A Enterprise’s basic information 111
B Enterprise’s business operation analysis 112
C Assets and liabilities analysis for the enterprise 113
D Enterprise’s operating expense and cost analysis 113
?13.13 NongFu Spring Hubei Danjiangkou Co., Ltd. 114
A Enterprise’s basic information 114
B Enterprise’s business operation analysis 115
C Assets and liabilities analysis for the enterprise 116
D Enterprise’s operating expense and cost analysis 116
?13.14 Laiyang Luhua Mineral Water Co., Ltd. 117
A Enterprise’s basic information 117
B Enterprise’s business operation analysis 118
C Assets and liabilities analysis for the enterprise 119
D Enterprise’s operating expense and cost analysis 119
?13.15 Dongguan Aiwei Distilled Water Co., Ltd. 120
A Enterprise’s basic information 120
B Enterprise’s business operation analysis 121
C Assets and liabilities analysis for the enterprise 122
D Enterprise’s operating expense and cost analysis 122
?13.16 NongFu Spring Jilin Changbaishan Mountain Co., Ltd. 123
A Enterprise’s basic information 123
B Enterprise’s business operation analysis 124
C Assets and liabilities analysis for the enterprise 125
D Enterprise’s operating expense and cost analysis 125
?13.17 Baishan Wahaha Beverage Co., Ltd. 126
A Enterprise’s basic information 126
B Enterprise’s business operation analysis 127
C Assets and liabilities analysis for the enterprise 128
D Enterprise’s operating expense and cost analysis 128
?13.18 Guilin Wahaha Food Co., Ltd. 129
A Enterprise’s basic information 129
B Enterprise’s business operation analysis 130
C Assets and liabilities analysis for the enterprise 131
D Enterprise’s operating expense and cost analysis 131
?13.19 Jinyuan Qingyuan Water Treatment Co., Ltd. 132
A Enterprise’s basic information 132
B Enterprise’s business operation analysis 133
C Assets and liabilities analysis for the enterprise 134
D Enterprise’s operating expense and cost analysis 134
?13.20 Chengdu Yun Tin Food and Beverage Co., Ltd. 135
A Enterprise’s basic information 135
B Enterprise’s business operation analysis 136
C Assets and liabilities analysis for the enterprise 137
D Enterprise’s operating expense and cost analysis 137
Part 6 Business strategy 138
•14 Development bottlenecks and coping strategies for the bottled water manufacturing industry 138
?14.1 Development bottlenecks 138
?14.2 Coping strategies 138
•15 Analysis and recommendations on enterprise development strategies in the bottled water manufacturing industry 141
?15.1 Analysis of enterprise business strategies and recommendations 141
?15.2 Analysis of enterprise marketing strategies and recommendations 144
Part 7 Market investment 147
•16 Comparison and analysis of investment activity coefficients and investment returns for the bottled water manufacturing industry 147
?16.1 Comparative analysis of the industry activity coefficients 147
¦16.1.1 Activity coefficient comparison of related industries: 2010 147
¦16.1.2 Analysis of the industry activity coefficients: 2006-2010 149
¦16.1.3 Recommendations 150
?16.2 Comparison and analysis of the industry’s investment returns 151
¦16.2.1 Comparison of investment return rate of related industries: 2010 151
¦16.2.2 Analysis of investment return rate of the industry: 2006-2010 152
¦16.1.3 Recommendations 153
•17 Investment environment and investment risk analysis of the bottled water manufacturing industry 154
?17.1 Analysis of the industry’s investment environment 154
?17.2 Analysis of the industry’s investment risks 156
?17.3 Investment recommendations 157
Part 8 Technology 162
•18 Current situation and trends of the bottled water manufacturing industry 162
?18.1 Current situation of the newest technology applications 162
?18.2 Trends in technological development in the industry 162
Part 9 Developments and trends 164
•19 Development trends and operating capacity forecast for the bottled water manufacturing industry 164
?19.1 Industry development tendency 164
?19.2 Operating capability forecast of the industry: 2011-2014 165
¦19.2.1 Total assets forecast of the industry: 2011-2014 165
¦19.2.2 Gross industrial output value forecast of the industry: 2011-2014 167
¦19.2.3 Sales revenue forecast of the industry: 2011-2014 168
¦19.2.4 Total revenue forecast of the industry: 2011-2014 169
Viewpoints and recommendations 169
Figures, tables and charts
Related standards for bottled water 13
Statistical data of China’s bottled water output: January, 2010-November, 2010 25
Statistical chart of main economic indicators for China’s soft drinks manufacturing industry: 2010 29
Number of enterprises in the bottled water manufacturing industry: 2006-2010 32
Number of loss-making enterprises in the bottled water manufacturing industry: 2006-2010 33
Total loss of the bottled water manufacturing industry: 2006-2010 34
Number of employees in the bottled water manufacturing industry: 2006-2010 35
Total assets of the bottled water manufacturing industry: 2006-2010 36
Fixed assets of the bottled water manufacturing industry: 2006-2010 37
Current assets of the bottled water manufacturing industry: 2006-2010 38
Gross industrial output value analysis of the bottled water manufacturing industry: 2006-2010 39
Gross industrial output value analysis of enterprises of different sizes in the bottled water manufacturing industry: 2006-2010 41
Gross industrial output value analysis of enterprises of different ownership in the bottled water manufacturing industry: 2006-2010 41
Distribution of gross industrial output value of the bottled water manufacturing industry by region: 2010 42
Distribution of gross industrial output value of the bottled water manufacturing industry by province and city: 2010 42
Comparison of top 20 enterprises by gross industrial output value in the bottled water manufacturing industry 44
Sales revenue analysis of the bottled water manufacturing industry: 2006-2010 46
Sales revenue analysis of enterprises with different sizes in the bottled water manufacturing industry: 2006-2010 47
Sales revenue comparison and analysis of enterprises under different ownership in the bottled water manufacturing industry: 2006-2010 47
Distribution of sales revenue of the bottled water industry by region: 2010 48
Distribution of sales revenue of the bottled water manufacturing industry by province and city: 2010 48
Comparison of top 20 enterprises in the bottled water manufacturing industry by sales revenue: 2010 50
Total profits analysis of the bottled water manufacturing industry: 2006-2010 52
Total profits analysis of the enterprises of different size in the bottled water manufacturing industry: 2006-2010 53
Total profits comparison and analysis of the bottled water manufacturing industry by ownership: 2006-2010 53
Distribution of total profits in the bottled water industry by region: 2010 54
Distribution of total profits of the bottled water manufacturing industry by province and city: 2010 54
Comparison of top 20 enterprises in the bottled water manufacturing industry by total profits: 2010 56
Monthly statistics of bottled water import volume and value in China: January, 2010-December, 2010 57
Monthly statistics of bottled water export volume and value in China: January, 2010-December, 2010 58
Distribution of China’s bottled water import by customs: 2010 59
Distribution of China’s bottled water export by destination: 2010 61
Distribution of China’s bottled water import by product category: January, 2010-December, 2010 62
Distribution of China’s bottled water export by product category: January, 2010-December, 2010 63
Competition landscape of the bottled water manufacturing industry by region 64
Competitive landscape of the bottled water manufacturing industry by province, municipality and autonomous region 65
Comparison of enterprises’ market share 66
Comparative analysis of the key enterprises’ total assets 67
Comparative analysis of the key enterprises’ employees 69
Comparative analysis of the key enterprises’ annual revenues 70
Comparison analysis of key enterprises’ export turnover value 71
Comparative analysis of the key enterprises’ gross profit 72
Comparative analysis of the overall competitiveness of key enterprises in the industry 73
General information about Hangzhou Wahaha Health Food Co., Ltd.: 2008 75
Business operation analysis of Hangzhou Wahaha Health Food Co., Ltd.: 2008 77
Liabilities analysis of Hangzhou Wahaha Health Food Co., Ltd.: 2008 78
Operating expense and cost analysis of Hangzhou Wahaha Health Food Co., Ltd.: 2008 78
General information about Céstbon Food & Beverage (Shenzhen) Co., Ltd.: 2008 79
Business operation analysis of Céstbon Food & Beverage (Shenzhen) Co., Ltd.: 2008 80
Liabilities analysis of Céstbon Food & Beverage (Shenzhen) Co., Ltd.: 2008 81
Operating expense and cost analysis of Céstbon Food & Beverage (Shenzhen) Co., Ltd.: 2008 81
General information about Shenyang Runtian Food and Beverage Co., Ltd.: 2008 82
Business operation analysis of Shenyang Runtian Food and Beverage Co., Ltd.: 2008 83
Liabilities analysis of Shenyang Runtian Food and Beverage Co., Ltd.: 2008 84
Operating expense and cost analysis of Shenyang Runtian Food and Beverage Co., Ltd.: 2008 84
General Information about Harbin Tingjin Food Co., Ltd.: 2008 85
Business operation analysis of Harbin Tingjin Food Co., Ltd.: 2008 86
Liabilities analysis of Harbin Tingjin Food Co., Ltd.: 2008 87
Operating expense and cost analysis of Harbin Tingjin Food Co., Ltd.: 2008 87
General information about Guilin Wahaha Beverage Co., Ltd.: 2008 88
Business operation analysis of Guilin Wahaha Beverage Co., Ltd.: 2008 89
Liabilities analysis of Guilin Wahaha Beverage Co., Ltd.: 2008 90
Operating expense and cost analysis Guilin Wahaha Beverage Co., Ltd.: 2008 90
General information about NongFu Spring Zhejiang Thousand Island Lake Co., Ltd.: 2008 91
Business operation analysis of NongFu Spring Zhejiang Thousand Island Lake Co., Ltd.: 2008 93
Liabilities analysis of NongFu Spring Zhejiang Thousand Island Lake Co., Ltd.: 2008 94
Operating expense and cost analysis of NongFu Spring Zhejiang Thousand Island Lake Co., Ltd.: 2008 94
General information about NongFu Spring Hangzhou Thousand Island Lake Drinking Water Co., Ltd.: 2008 95
Business operation analysis of NongFu Spring Hangzhou Thousand Island Lake Drinking Water Co., Ltd.: 2008 97
Liabilities analysis of NongFu Spring Hangzhou Thousand Island Lake Drinking Water Co., Ltd.: 2008 98
Operating expense and cost analysis of NongFu Spring Hangzhou Thousand Island Lake Drinking Water Co., Ltd.: 2008 98
General information about Sichuan Languang Beverage Industry Co., Ltd.: 2008 99
Business operation analysis of Sichuan Languang Beverage Industry Co., Ltd.: 2008 100
Liabilities analysis of Sichuan Languang Beverage Industry Co., Ltd.: 2008 101
Operating expense and cost analysis of Sichuan Languang Beverage Industry Co., Ltd.: 2008 101
General information about Lanzhou Tingjin Food Co., Ltd.: 2008 102
Business operation analysis of Lanzhou Tingjin Food Co., Ltd.: 2008 103
Liabilities analysis of Lanzhou Tingjin Food Co., Ltd.: 2008 104
Operating expense and cost analysis of Lanzhou Tingjin Food Co., Ltd.: 2008 104
General information about Guangzhou Watson’s Food and Beverage Co., Ltd.: 2008 105
Business operation analysis of Guangzhou Watson’s Food and Beverage Co., Ltd.: 2008 106
Liabilities analysis of Guangzhou Watson’s Food and Beverage Co., Ltd.: 2008 107
Operating expense and cost analysis of Guangzhou Watson’s Food and Beverage Co., Ltd.: 2008 107
General information about Shandong Wendeng Heibao Mineral Water Co., Ltd.: 2008 108
Business operation analysis of Shandong Wendeng Heibao Mineral Water Co., Ltd.: 2008 109
Liabilities analysis of Shandong Wendeng Heibao Mineral Water Co., Ltd.: 2008 110
Operating expense and cost analysis of Shandong Wendeng Heibao Mineral Water Co., Ltd.: 2008 110
General information about Hangzhou Wahaha Baili Foods Co., Ltd.: 2008 111
Business operation analysis of Hangzhou Wahaha Baili Foods Co., Ltd.: 2008 112
Liabilities analysis of Hangzhou Wahaha Baili Foods Co., Ltd.: 2008 113
Operating expense and cost analysis of Hangzhou Wahaha Baili Foods Co., Ltd.: 2008 113
General information about NongFu Spring Hubei Danjiangkou Co., Ltd.: 2008 114
Business operation analysis of NongFu Spring Hubei Danjiangkou Co., Ltd.: 2008 115
Liabilities analysis of NongFu Spring Hubei Danjiangkou Co., Ltd.: 2008 116
Operating expense and cost analysis of NongFu Spring Hubei Danjiangkou Co., Ltd.: 2008 116
General information about Laiyang Luhua Mineral Water Co., Ltd.: 2008 117
Business operation analysis of Laiyang Luhua Mineral Water Co., Ltd.: 2008 118
Liabilities analysis of Laiyang Luhua Mineral Water Co., Ltd.: 2008 119
Operating expense and cost analysis of Laiyang Luhua Mineral Water Co., Ltd.: 2008 119
General information about Dongguan Aiwei Distilled Water Co., Ltd.: 2008 120
Business operation analysis of Dongguan Aiwei Distilled Water Co., Ltd.: 2008 121
Liabilities analysis of Dongguan Aiwei Distilled Water Co., Ltd.: 2008 122
Operating expense and cost analysis of Dongguan Aiwei Distilled Water Co., Ltd.: 2008 122
General information about NongFu Spring Jilin Changbaishan Mountain Co., Ltd.: 2008 123
Business operation analysis of NongFu Spring Jilin Changbaishan Mountain Co., Ltd.: 2008 124
Liabilities analysis of NongFu Spring Jilin Changbaishan Mountain Co., Ltd.: 2008 125
Operating expense and cost analysis of NongFu Spring Jilin Changbaishan Mountain Co., Ltd.: 2008 125
General information about Baishan Wahaha Beverage Co., Ltd.: 2008 126
Business operation analysis of Baishan Wahaha Beverage Co., Ltd.: 2008 127
Liabilities analysis of Baishan Wahaha Beverage Co., Ltd.: 2008 128
Operating expense and cost analysis of Baishan Wahaha Beverage Co., Ltd.: 2008 128
General Information about Guilin Wahaha Food Co., Ltd.: 2008 129
Business operation analysis of Guilin Wahaha Food Co., Ltd.: 2008 130
Liabilities analysis of Guilin Wahaha Food Co., Ltd.: 2008 131
Operating expense and cost analysis of Guilin Wahaha Food Co., Ltd.: 2008 131
General information about Jinyuan Qingyuan Water Treatment Co., Ltd.: 2008 132
Business operation analysis of Jinyuan Qingyuan Water Treatment Co., Ltd.: 2008 133
Liabilities analysis of Jinyuan Qingyuan Water Treatment Co., Ltd.: 2008 134
Operating expense and cost analysis of Jinyuan Qingyuan Water Treatment Co., Ltd.: 2008 134
General information about Chengdu Yun Tin Food and Beverage Co., Ltd.: 2008 135
Business operation analysis of Chengdu Yun Tin Food and Beverage Co., Ltd.: 2008 136
Liabilities analysis of Chengdu Yun Tin Food and Beverage Co., Ltd.: 2008 137
Operating expense and cost analysis of Chengdu Yun Tin Food and Beverage Co., Ltd.: 2008 137
Activity coefficient comparison of related industries: 2010 147
Industry activity coefficient analysis: 2006-2010 149
Comparison of investment return rate of related industries: 2010 151
Investment return rate analysis of related industries: 2006-2010 152
Changes of China’s GDP growth: 2005-2010 154
Total assets forecast of the industry: 2011-2014 165
Gross industrial output value forecast of the industry: 2011-2014 167
Sales revenue forecast of the industry: 2011-2014 168
Total profit forecast of the industry: 2011-2014 169
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